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If those aren't great ideas, but they have been the value proposition behind many ultra-successful companies, then why have the companies been successful?
If it's not the great idea (which clearly you don't think it is), doesn't it have to be the execution that's made those companies great?
Tell me -- why is Burger King more successful than Arbys?
A fast food restaurant is not an idea. It's a market. There is no UVP with being a "fast food restaurant". Everyone owns a fast food restaurant and there is one on every corner. There is nothing unique about a fast food restaurant to have a value proposition if everyone owns one and there is one on every street corner.
There is no UVP to being a fast food restaurant.
Its when you have something different of value that you create your "idea", your UVP/advatnage.
As far as Burger King vs Arbys....
In the last 6-7 years Burger King finally woke up and had the great idea to outsource a lot of it's operations, something Arbys and most fast food restaurants dont do. They also got the great idea to push expansion internationally as well. Arbys is only in 3 countries while Burger King is in a ton more countries ( i dont keep track of how many they are in now ). Great idea to scale out to countries you're competitors aren't.
Burger King had like a 12-year head start in business too.
Burger King had a 12.5B merger with Tim Hortons and is owned in part of Berkshire Hathway. They're more successful if you are counting revenue because they are part of a much larger company that can out spend you to bring in more dollars. Another great idea to spread your great idea. Thats a moat right there. Outspend your opponent and keep your UVP in the minds of customers daily.
Also, hamburgers rule in the United States when it came to fast food. It was a proven concept that worked. Burger King simply made it a better idea by flame grilling and coming up with a "personality" as well, which had been proven with Ronald McDonald. The "flamed broiled" idea was simply a better idea than that of an expensive "roast beef" sandwich for fast food. Also Arbys didn't/doesnt even have a personality.
All in all, Arby didnt have that many great ideas that could have been executed on, which is why its not as big. Burger King did however. If it would have executed on the bad ideas Arby's had, it would have prob. ended up the same.
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