EDIT: This is a free idea for anyone to go and do. I'm not going to. Ideas are free, someone can execute on this and potentially be worth billions.
http://www.msnbc.com/msnbc/san-francisco-bans-sale-plastic-water-bottles-climate-change
San Francisco has banned water bottle sales on city property. Soon (or your market will lead to believe) they will be banned all over.
Business:
Strength:
Weakness:
Opportunities:
Threats:
Initial strategy:
..That's all I got. Love it or hate it, it's a free idea that could change the world.
http://www.msnbc.com/msnbc/san-francisco-bans-sale-plastic-water-bottles-climate-change
San Francisco has banned water bottle sales on city property. Soon (or your market will lead to believe) they will be banned all over.
Business:
- Create patented neoprene refillable water bottles, call them "envirobottles" (for example
- Create refilling machine that sanitizes and refill envirobottles
- As market increases add ability to refill bottles with any soda-fountain beverage
Strength:
- First to market proprietary water bottles/personal bottles
- Patent makes everyone come to you for bottle and refill equipment
- Selling point: convenience stores can replace entire coolers with one of your refillers (space, electric, stocking, savings)
Weakness:
- New idea, very hard to create new category of product,
- Very hard to build momentum
- Very likely capital intensive
Opportunities:
- multiple licensing opportunities for sports teams etcs, and venues
- Liquid refreshment market is somewhere around $30 billion annually
Threats:
- Soda giants don't like it, kill you off
- Some regulation (health, etc) creates roadblock
Initial strategy:
- Find most heavily trafficked convenience store in San Fran, beg borrow and steal to sell bottles and install refiller
- spiral outward from that store. Big "Envirobottles" on windows
..That's all I got. Love it or hate it, it's a free idea that could change the world.
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