Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Thought I'd create a thread where we can discuss flywheels and how we're applying them to our businesses.
I'll keep this opening post updated with a summary and insights.
A simple flywheel to get more clients:
One of my friends has a simple flywheel to grow the small carpet cleaning business he runs with his wife. They close the loop by asking happy clients to leave a review.
They ask as they're leaving the property, which is when the client is most delighted with the result and most likely to leave a glowing review.
If they agree to leave a review then my friend makes a big deal of texting links to where they can leave the Google and Facebook reviews, asking them to check they got the text on their phone, and asking them to check the links work. (This now means they're stood in front of him with the review open, having promised to leave a review.)
My friend and his wife then hop into their van and bid a cheery farewell.
Those new reviews help rank his business higher on Google My Business (the Google map), which brings more clients.
This is his simple flywheel where he turns happy clients into more happy clients.
Rules for flywheels:
From the second of the podcasts linked to below, Nathan Barry (the founder of ConvertKit) gives his three rules for a flywheel. I'm paraphrasing for the moment till I go back and get his exact wording:
Podcasts:
Let's get a discussion going:
I'll keep this opening post updated with a summary and insights.
A simple flywheel to get more clients:
One of my friends has a simple flywheel to grow the small carpet cleaning business he runs with his wife. They close the loop by asking happy clients to leave a review.
They ask as they're leaving the property, which is when the client is most delighted with the result and most likely to leave a glowing review.
If they agree to leave a review then my friend makes a big deal of texting links to where they can leave the Google and Facebook reviews, asking them to check they got the text on their phone, and asking them to check the links work. (This now means they're stood in front of him with the review open, having promised to leave a review.)
My friend and his wife then hop into their van and bid a cheery farewell.
Those new reviews help rank his business higher on Google My Business (the Google map), which brings more clients.
This is his simple flywheel where he turns happy clients into more happy clients.
Rules for flywheels:
From the second of the podcasts linked to below, Nathan Barry (the founder of ConvertKit) gives his three rules for a flywheel. I'm paraphrasing for the moment till I go back and get his exact wording:
- It's a smooth transition between stages.
- Each turn is easier than the last.
- Each turn produces more than the last.
Podcasts:
- The $300M Founder That Lives on a Farm and Flies Planes
- Creator Flywheels: Scale Your Business the Smart Way
Let's get a discussion going:
- What flywheels do you have in your business?
- What flywheels are you creating?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today