Andy Black
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I don't recall many threads discussing personal branding.
In my mind, we all have personal brands whether we choose to develop and manage them or not.
And it goes without saying we have them for life.
I've always loved @Kak 's observation that a personal brand is a non taxable asset. (If that doesn't make you take this seriously then I don't know what will!)
Personally, I've always had misgivings about building a personal brand. I've got a decent enough one on LinkedIn, and it's been good enough to date at bringing new business.
At one point I was posting Snapchat videos and heard some teenagers outside a shop saying "He does videos." I didn't like being recognised so hopped off that platform.
I thought the short video below was very interesting.
The founder of Gym Shark is hiring a personal brand manager. The commentator said this wasn't really a thing 1, 2, or 3 years ago.
I'm wondering why that's changed. Could AI produced content mean that content presented by real life people is getting more valued and more valuable?
Saying that, I work with many a business where the founder prefers to remain unknown.
I'm curious what your thoughts are, and if you're also on the fence and why.
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In my mind, we all have personal brands whether we choose to develop and manage them or not.
And it goes without saying we have them for life.
I've always loved @Kak 's observation that a personal brand is a non taxable asset. (If that doesn't make you take this seriously then I don't know what will!)
Personally, I've always had misgivings about building a personal brand. I've got a decent enough one on LinkedIn, and it's been good enough to date at bringing new business.
At one point I was posting Snapchat videos and heard some teenagers outside a shop saying "He does videos." I didn't like being recognised so hopped off that platform.
I thought the short video below was very interesting.
The founder of Gym Shark is hiring a personal brand manager. The commentator said this wasn't really a thing 1, 2, or 3 years ago.
I'm wondering why that's changed. Could AI produced content mean that content presented by real life people is getting more valued and more valuable?
Saying that, I work with many a business where the founder prefers to remain unknown.
I'm curious what your thoughts are, and if you're also on the fence and why.
Ash Jones on LinkedIn: This week Ben Francis MBE advertised for a Personal Brand Manager. He’s… | 51 comments
This week Ben Francis MBE advertised for a Personal Brand Manager. He’s not the only one that I’ve seen do this over the last few months either! Here’s two… | 51 comments on LinkedIn
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