Andy Black
Help people. Get paid. Help more people.
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(Originally posted here)
Simple Example of Using AdWords To "Validate"
The initial test justifies a bigger investment.
Simple Example of Using AdWords To "Validate"
- Wordpress and Optimizepress to create 1 simple form-fill lead-gen landing for solicitors (built my little old me because their IT team was too slow).
- Create/upload a campaign bidding on 40k UK locations and "solicitors".
- Total time = 5 hours.
- The next day, we spent £10 in under an hour (I set a budget of £10... lol).
- We bought 13 clicks and 700 impressions.
- We know that there were 4,000+ searches (impressions divided by impression share) in under an hour.
- We know which locations have the most searches, and where the competition is (based on average position).
- For £10 AdWords spend !!!
The initial test justifies a bigger investment.
- Get 130 ish permutations of different types of solicitors, lawyers, and law firms (family lawyers, immigration lawyers, immigration solicitors, IP law firms), etc.
- Load each "seed" with 4k locations.
- 500,000 permutations.
- Run for 10 days, bidding low to count impressions (and still get a few clicks to keep Google happy).
- Spend £460. Get 46 form fill leads.
- We've also bought a ridiculous amount of data.
- We now know which types of solicitors are searched for the most, and in which locations.
- We know where there is less competition.
- We know where the soft underbelly is to focus on if we were to proceed.
- We can model which search terms have the highest volume, and determine how much competitors are spending on them.
- We can identify the big players based on them owning these top search terms.
- We can analyse their search term -> ad -> landing page units, and determine
- a) Whether they are any good at paid search
- b) Whether they are fulfilling the leads themselves (maybe sell them the leads?), or selling them on (who to?... can we sell ours to them too?)
- All for £460 AdWords spend !!!
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