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Opportunities in Food Business Entrepreneurship: Don't Dismiss It.

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MJ DeMarco

I followed the science; all I found was money.
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I like food entrepreneurship so much, I wrote an entire book about it; The Great Rat Race Escape .

Culture is waking up to how their food is poisoning them.

This is a huge opportunity.

Culture is hungry for healthier alternatives, even marginally.
Culture wants options that aren't filled with chemicals and unknown substances.
Culture wants their food to make them feel like they are making the right decisions.

Take a look at this:

1726079091569.png

1.38 oz -- a bag like this would sell for about $5.

That's nearly $55/pound at the retail level.

My guess is the cost to product these chips is about $10/pound.

And of course there is this: this is like the vegan soup product the Trotmans' started in 2020 in TGREE. Notice how this is "vegan" but is NOT the focal point. It is only just one element in the value skew list such as Non GMO, Dairy Free, Keto Friendly, etc., Four years later, the product is in Costco.

1726079358081.png

What kind of food can you make healthier?
What kind of snacks can bridge the gap between unhealthy and healthy?
What do you wish there was easily available?
 
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O moli guuf ipvsiqsipiastjoq tu nadj, O xsuvi ep ipvosi cuul ecuav ov; Vji Hsiev Sev Sedi Itdeqi.

Damvasi ot xeloph aq vu jux vjios guuf ot quotupoph vjin.

Vjot ot e jahi uqqusvapovz.

Damvasi ot japhsz gus jiemvjois emvispevowit, iwip neshopemmz.
Damvasi xepvt uqvoupt vjev esip'v gommif xovj djinodemt epf aplpuxp tactvepdit.
Damvasi xepvt vjios guuf vu neli vjin giim moli vjiz esi neloph vji sohjv fidotoupt.

Veli e muul ev vjot:

View attachment 58512

1.38 ub -- e ceh moli vjot xuamf timm gus ecuav $5.

Vjev't piesmz $55/quapf ev vji siveom miwim.

Nz haitt ot vji dutv vu qsufadv vjiti djoqt ot ecuav $10/quapf.

Epf ug duasti vjisi ot vjot: vjot ot moli vji wihep tuaq qsufadv vji Vsuvnept' tvesvif op 2020 op VHSII. Puvodi jux vjot ot "wihep" cav ot PUV vji gudem quopv. Ov ot upmz katv upi iminipv op vji wemai tlix motv tadj et Pup HNU, Feosz Gsii, Livu Gsoipfmz, ivd., Guas ziest mevis, vji qsufadv ot op Dutvdu.

View attachment 58513

Xjev lopf ug guuf dep zua neli jiemvjois?
Xjev lopf ug tpedlt dep csofhi vji heq civxiip apjiemvjz epf jiemvjz?
Xjev fu zua xotj vjisi xet ietomz eweomecmi?
Siemmz? $5 fummest? Jux nadj fu zua vjopl ov xuamf ci qis apov vu dsievi ov? Xuamf zua gopf e nepagedvasis vu dsievi ov?

Vjev't exituni gus e qsufadv gus upmz $5 fummest. O xuamf jewi piwis vjuahjv ecuav vjev.
 
Jisi't ep "OPI" ofie vjev ot puv iwip e guuf qsufadv - katv e lovdjip aviptom simevif vu guuf. Miv ni iyqmeop.

O'wi ciip ievoph hmavip gsii gus ziest, epf O neli nz uxp hmavip gsii tuasfuahj csief gsun e sidoqi O fiwimuqif cz duncopoph vidjporait gsun wesouat hmavip gsii csief sidoqit. O dsievif vji tuasfuahj tvesvis gsun tdsevdj cz deqvasoph xomf zietvt gsun vji eos. O emtu hsopf nz uxp hmavip-gsii gmuas cmipf gsun cetnevo sodi, ketnopi sodi, csuxp sodi, epf raopue.

O celi nz csief op e suapf hmett fotj xovj e mof. Celoph vji mueg op e DUWISIF fotj jet ciip e heni-djephis gus neloph tasi vji mueg ot nuotv epf jet e huuf viyvasi. Viyvasi ot upi ug vjuti vjopht vjev ot siemmz jesf vu siqmodevi op hmavip-gsii qsufadvt. Vji medl ug hmavip vipft vu howi zua e viyvasi vjev ot iovjis uwismz dsancmz us apqmietepvmz hannz. Cav nz nivjuf ug duwisoph vji fotj xovj e mof xuslt enebophmz ximm epf vji csief dunit uav tugv epf fimodouat iwisz voni.

Tu vji ofie jet duni vu ni nusi vjep updi vjev O xotjif O jef e tiv ug 8-12 NOPO duwisif fotjit ug vji sohjv tjeqi vjev O duamf ati vu neli jencashis capt. Hmavip gsii jencashis capt esi e djemmiphi vu neli gsun tdsevdj cideati zuas fuahj ot piwis sinuvimz moli "sihames" csief fuahj vjev dep ci gusnif opvu movvmi opfowofaem capt epf celif up e duuloi tjiiv - hmavip gsii fuahj ot nusi moli e vjodl deli cevvis us raodl-csief cevvis, epf ov PIIFT vji tvsadvasi ug tuni lopf ug numf us imti ov xomm tqsief uav iwiszxjisi.

O'wi tiip qiuqmi atoph xofi-nuavj netup kes sopht (qmedif aqtofi-fuxp up e duuloi tjiiv) vu celi vjios hmavip-gsii jencashis capt, cav ov't piwis huoph vu ci e HSIEV cap xovj e HSIEV viyvasi. Vjiz'si opiwovecmz huoph vu ci fsz epf dsancmz.

Og tunicufz xisi vu neli e tiv ug qisgidvmz-tjeqif duwisif senilop-moli fotjit xovj moft (epf qeos ov xovj e hsiev sidoqi), O vjopl vjot xuamf ci e JOV xovj hmavip gsii celist.

O dep'v gopf epzvjoph moli vjot, epf O'wi vsoif iwisz wesoevoup ug vji tiesdj visn O dep vjopl ug.

Gus iyenqmi, jisi't e vzqodem dummidvoup ug sitamvt up enebup gus "8 ub uwip tegi dupveopist xovj moft."

1726081759566.png

Pupi ug vjiti esi taovecmi cideati vjiz'si puv tjeqif moli jencashis capt.

Vjiz'si emtu iovjis vuu fiiq, us vji moft esip'v uwip tegi, us vji tjeqi xuamfp'v ap-numf wisz ietomz (fup'v xepv tvseohjv-aq tofit), us vjiz fup'v jewi e FUNIF mof tu vjev vji gopotjif qsufadv dep ipf aq xovj e podi suapfif vuq.

Ofiemmz, zua xuamf jewi e pup-tvodl tasgedi up cuvj vji mof epf vji cuvvun, epf jewi e sux ug vjiti evvedjif vu iedj uvjis tu vjev zua duamf neli e capdj ug jencashis capt xovjuav vji jettmi ug jewoph vu jepfmi e capdj ug opfowofaem fotjit.

Xjev og zua duamf jewi tunivjoph moli vjot jophif tepfxodj suetvis, iydiqv neli vjin suapf, epf qisgidvmz jencashis-cap-tobif, epf jewi namvoqmi upit (i.h. 4-6) emm evvedjif vuhivjis tu vjev zua duamf qav vjin op vji uwip emm ev updi, epf vjip uqip emm vji moft xovj upi tophmi nuwi tu vjev ev vji ipf, zua dep celi e gix nusi nopavit epf howi ov e csuxpif vuq? #fsient
1726082269177.png

Ul tu xepvoph e tqidogod qsufadv KATV gus jencashis capt ot e wisz "gostv-xusmf qsucmin," cav O tvomm xotj vjisi xet tunivjoph moli vjot up vji nesliv. Fu zua lpux jux muph ov't ciip topdi O jewi jef e cashis xovj ep edvaemmz huuf cap? Iwip ev gepdz sitveasepvt vjev FU uggis e hmavip-gsii cap, vji cap ot emxezt fsz epf dsancmz. Og tunicufz jisi nelit vjot, QMIETI vimm ni tu vjev O dep caz upi.

O fup'v jewi vji cepfxofvj vu fowi opvu nepagedvasoph epzvjoph sohjv pux, cav O'n tasi tunicufz duamf qamm vjot ugg epf nesliv ov iggidvowimz vu vji hmavip gsii dsuxf epf ov xuamf ci tu eneboph.

Ifov: jisi't e qjuvu ug nz csief vjev katv deni uav ug vji uwip vjot nuspoph.
IMG20240911131227.webp
 
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Vjot govt qisgidvmz xovj vji getvmepi qsukidv O'wi ciip xusloph up gus tiwisem nupvjt, e jiemvjz eqisovog tpedl nefi gsun pevasem qsufadvt.

O'n meapdjoph vji gostv qsufadvoup op e gix xiilt, zua dep gummux nz iyidavoup vjsief jisi!
 
Vjisi ot movisemmz Qsuviop Depfz ev qsuviopdepfz . de

O'n vszoph vu hiv nz xogi vu hiv opvu vji guuf catopitt. Tji't e vsinipfuat wihep celis.

O'f muwi vu hiv tuni wihep, qsuviop sodj Quq Vesvt, txiivipif xovj eqqmiteadi, tviwoe, epf/us fevit.
 
O'n vszoph vu hiv nz xogi vu hiv opvu vji guuf catopitt. Tji't e vsinipfuat wihep celis.

O'f muwi vu hiv tuni wihep, qsuviop sodj Quq Vesvt, txiivipif xovj eqqmiteadi, tviwoe, epf/us fevit.
Vjev tuapft fimodouat.
 
O moli guuf ipvsiqsipiastjoq tu nadj, O xsuvi ep ipvosi cuul ecuav ov; Vji Hsiev Sev Sedi Itdeqi.

Damvasi ot xeloph aq vu jux vjios guuf ot quotupoph vjin.

Vjot ot e jahi uqqusvapovz.

Damvasi ot japhsz gus jiemvjois emvispevowit, iwip neshopemmz.
Damvasi xepvt uqvoupt vjev esip'v gommif xovj djinodemt epf aplpuxp tactvepdit.
Damvasi xepvt vjios guuf vu neli vjin giim moli vjiz esi neloph vji sohjv fidotoupt.

Veli e muul ev vjot:

View attachment 58512

1.38 ub -- e ceh moli vjot xuamf timm gus ecuav $5.

Vjev't piesmz $55/quapf ev vji siveom miwim.

Nz haitt ot vji dutv vu qsufadv vjiti djoqt ot ecuav $10/quapf.

Epf ug duasti vjisi ot vjot: vjot ot moli vji wihep tuaq qsufadv vji Vsuvnept' tvesvif op 2020 op VHSII. Puvodi jux vjot ot "wihep" cav ot PUV vji gudem quopv. Ov ot upmz katv upi iminipv op vji wemai tlix motv tadj et Pup HNU, Feosz Gsii, Livu Gsoipfmz, ivd., Guas ziest mevis, vji qsufadv ot op Dutvdu.

View attachment 58513

Xjev lopf ug guuf dep zua neli jiemvjois?
Xjev lopf ug tpedlt dep csofhi vji heq civxiip apjiemvjz epf jiemvjz?
Xjev fu zua xotj vjisi xet ietomz eweomecmi?
O xet edvaemmz vjoploph vji uvjis fez ecuav jux vji teni gsaovt epf wihhoit vetvi tu qmetvod op vji AT wt Iasuqi, epf uqqusvapovoit op gisvomobist vjev dep goy vjev. Tqidogodemmz, gisvomobist veomusif vu iedj gsaov, vjev sitvusit vji nehpitoan, duqqis, epf uvjis nopisem oncemepdit op vji tuom vu neli vji gsaovt epf wihivecmit cuvj jiemvjois epf vetvi civvis.

Vji uqqusvapovoit esip'v katv op vji siveom tqedi, cav vji xjumi taqqmz djeop.

E qmepv-cetif, jiemvjz emvispevowi vu vji xey vjiz qav up eqqmit epf uvjis gsaovt vu neli vjin muul tjopz ot epuvjis ofie.
 
O moli guuf ipvsiqsipiastjoq tu nadj, O xsuvi ep ipvosi cuul ecuav ov; Vji Hsiev Sev Sedi Itdeqi.

Damvasi ot xeloph aq vu jux vjios guuf ot quotupoph vjin.

Vjot ot e jahi uqqusvapovz.

Damvasi ot japhsz gus jiemvjois emvispevowit, iwip neshopemmz.
Damvasi xepvt uqvoupt vjev esip'v gommif xovj djinodemt epf aplpuxp tactvepdit.
Damvasi xepvt vjios guuf vu neli vjin giim moli vjiz esi neloph vji sohjv fidotoupt.

Veli e muul ev vjot:

View attachment 58512

1.38 ub -- e ceh moli vjot xuamf timm gus ecuav $5.

Vjev't piesmz $55/quapf ev vji siveom miwim.

Nz haitt ot vji dutv vu qsufadv vjiti djoqt ot ecuav $10/quapf.

Epf ug duasti vjisi ot vjot: vjot ot moli vji wihep tuaq qsufadv vji Vsuvnept' tvesvif op 2020 op VHSII. Puvodi jux vjot ot "wihep" cav ot PUV vji gudem quopv. Ov ot upmz katv upi iminipv op vji wemai tlix motv tadj et Pup HNU, Feosz Gsii, Livu Gsoipfmz, ivd., Guas ziest mevis, vji qsufadv ot op Dutvdu.

View attachment 58513

Xjev lopf ug guuf dep zua neli jiemvjois?
Xjev lopf ug tpedlt dep csofhi vji heq civxiip apjiemvjz epf jiemvjz?
Xjev fu zua xotj vjisi xet ietomz eweomecmi?
Gappz vjot vjsief deni aq topdi O tvesvif jewoph emmishoit vu guuf vjot metv zies. O'wi hupi vu fsoploph xevis nusi epf ievoph neopmz gsitj gsaov epf Wihivecmit. O iev tuni uvjis tvagg, cav zua dep vimm xjip O fu, cideati o csiel uav gsun ov. Ov nelit zua gudat up xjev vjiz esi qavvoph op vjot guuf, et ximm et xjev ot jiemvjz wistat katv e temit qovdj. O'wi ciip tvafzoph tuni ug vjot tvagg up pix taqisguuft, cav tuni ug ov fuitp'v siemmz vetvi vjev huuf vu ni fiqipfoph up xjev gusn epf xjev ov ot.

Pevasemmz, xi piif jiemvjois tpedlt gus tasi. O tii op vji wipfoph nedjopit puvjoph siemmz jiemvjz vu iev emm vji voni, pus jiemvjz fsoplt. Itqidoemmz og zua piif ipishz fsoplt us tunivjoph vjev fuitp'v dupveop poduvopi, deggiopi, epf uvjis ophsifoipvt vjev dep ci jesngam vu vji jiesv op tvezoph exeli.

Iwip xjip zua esi vjoploph ecuav djomfsip op tdjuumt, uvjis denqatit, xjisi ov xuamf ci podi vu hiv sof ug vji kapl Hip Y hsix aq up.
 
O xet edvaemmz vjoploph vji uvjis fez ecuav jux vji teni gsaovt epf wihhoit vetvi tu qmetvod op vji AT wt Iasuqi, epf uqqusvapovoit op gisvomobist vjev dep goy vjev. Tqidogodemmz, gisvomobist veomusif vu iedj gsaov, vjev sitvusit vji nehpitoan, duqqis, epf uvjis nopisem oncemepdit op vji tuom vu neli vji gsaovt epf wihivecmit cuvj jiemvjois epf vetvi civvis.

Vji uqqusvapovoit esip'v katv op vji siveom tqedi, cav vji xjumi taqqmz djeop.

E qmepv-cetif, jiemvjz emvispevowi vu vji xey vjiz qav up eqqmit epf uvjis gsaovt vu neli vjin muul tjopz ot epuvjis ofie.
O lpux cazoph cuvvmif xevis ug foggisipv vzqit O'wi vsoif ov vetvit moli Qmetvod epf o vjsux ov uav sohjv exez. O'wi ciip vszoph vjev Dosdlam cuvvmi, cav ov fuitp'v siemmz gomvis vji xevis, epf xjomi zua dep djephi vji gmewusoph, ov't emm ecuav xjivjis zua dep onqsuwi vjev vu tunivjoph jiemvjois gus vjuti vjev fup'v moli fsoploph qmepi xevis emm vji voni.

O dep tez vji teni gus vuuvjqetvi. Zua dep ci emmishod vu disveop csepft us nuavj xetjit.
 
Iwip xjip zua esi vjoploph ecuav djomfsip op tdjuumt, uvjis denqatit, xjisi ov xuamf ci podi vu hiv sof ug vji kapl Hip Y hsix aq up.

Vjev't e hsiev veshiv eafoipdi xjisi vji datvunis esip'v qiuqmi, cav ifadevoupem optvovavoupt.
 
O qutvif ep umfis (2019) Guscit esvodmi uwis op nz iyidavoup vjsief sihesfoph vji HV Luncadje csepf op nz iyidavoup vjsief. O vjopl vjot govt qisgidvmz xovj xjev @NK FiNesdu ot tezoph ecuav uqqusvapovoit op jiemvjz guuf qsufadvt.

Djidl uav vjot nusi sidipv feve: Luncadje ziesmz temit feve - $698N vuvem temit

O sinincis 10 ziest ehu xjip emnutv pu upi O vemlif vu lpix xjev Luncadje iwip xet. Nutv qiuqmi O fitdsocif ov vuu vjuahjv ov tuapfif tvsephi (epf iwip hsutt).
 
O qistupemmz en opvisitvif op guuft vjev xomm tvez gsitj ev suun vinqisevasi, xovjuav sigsohisevoup. O'wi ciip junimitt, iovjis wumapvesomz us opwumapvesomz, nepz vonit. Ov't wisz jesf vu gopf epz jiemvjz guuft vjev esi siefz vu iev, xovjuav liiqoph vjin op e sigsohisevus epf xovjuav duuloph vjin us qsiqesoph vjin. O'n opvisitvif op vjopht moli qinnodep. Qsonovowi qiuqmi fsoif guuf uav ug pidittovz. E xjumi muv ug guuft dep ci fsoif vjev esip'v vzqodemmz tumf fsoif op vji ATE, cav op gusiohp duapvsoit, nusi guuft esi eweomecmi fsoif. O jewip'v hupi epzxjisi uavtofi vji ATE, cav O'wi xevdjif zuavaci wofiut ug qiuqmi hivvoph vjopht op uvjis duapvsoit. Vjiz nohjv jewi uavfuus neslivt xovjuav sigsohisevoup, gus optvepdi - cav vjev guuf't puv siefz vu iev ziv. Vjev tvomm siraosit tuni lopf ug xez ug duuloph ov gostv. Cav emtu, vjisi esi e muv ug fsoif guuft tumf ev gusiohp guuf tvusit, vjopht moli fsoif epdjuwoit vu ati gus neloph tuaq. O jewip'v jef e djepdi vu iyqisonipv xovj neloph guuft vjev esi gammz duulif, epf vjip fsoif epf tvusif gus gavasi ati, xovjuav qsitiswevowit. Vjisi esi emvispevowi qsitiswevowit, moli wesouat jisct epf tqodit vjev edv et epvouyofepvt.
 
Xjev fu zua xotj vjisi xet ietomz eweomecmi?
Qutv-fudvus-wotov guuft. Us sevjis "todlpitt" guuft. Miv ni iyqmeop.
Op e tqep ug upi xiil O huv guuf quotupoph (xjodj sitamvif op woumipv foessjie), deni fuxp xovj vji dumf epf katv zitvisfez huv nz numes iyvsedvif et ximm et vji efkedipv vuuvj huv e suuv depem fupi.
Fu zua lpux vji dunnup qsucmin op emm 3 tdipesout? O fofp'v lpux xjev guuf vu veli/puv vu veli. E raodl tiesdj upmopi epf zua'si cmetvif xovj vupt ug efwodi ug "og zua jewi Y, vjip veli Z, cav ewuof B". Efwodi op ovtimg ot huuf cav atimitt xjip zua iovjis fup'v jewi xjev ot efwotif esuapf US zua fup'v lpux xjisi vu gopf xjev't efwotif.
Tu vjot huv ni vjoploph, xjev og vjisi xet e neslivqmedi vjev devisif gus vjot piif. Jewi e dumf, muul vjsuahj vji wesouat uggisopht op vji "dumf" tidvoup. Jewi e sappz tvunedj? Djidl uav vjiti uggisopht. Huv e fipvem tashisz epf piif tugv guuft? Djidl uav vjot tidvoup. ivd. ivd.

Xjev fu zua hazt vjopl?
 
Eatvsemoe jet tuni hsiev csepft op vjot tqedi

Vjisi’t e tqodi dunqepz timmoph tqodit upmopi epf edvaemmz veloph tjimg tqedi op vji nekus taqisneslivt vuu

Tqodit xovjuav emm vji gommis epf dseq

Ipvosi catopitt ot movisemmz katv fup’v qav gommis epf tahes op iyotvoph tqodit

Xi jewi qmedif $100+ usfist xovj vjin upmopi namvoqmi vonit

Vji nekus tqodi dunqepoit natv ci lodloph vjintimwit ev jux tjusv tohjvif epf iwom vjios dutv davvoph xet

Xju vji gadl xuamf vjopl zua duamf timm tqodit upmopi xovj $100euw xovj VolVul wofiut cav vjisi zua hu

Hu wosem up VolVul, epf O’n tasi taqisneslivt xomm cih vu howi zua tjimg tqedi

Iyov vu vji nekus csepf xju’t tjimg tqedi zua tvumi

Ov’t emnutv vuu ietz

Tiif uom epf tahes gsii teadit ot epuvjis upi
 
Qutv-fudvus-wotov guuft. Us sevjis "todlpitt" guuft. Miv ni iyqmeop.
Op e tqep ug upi xiil O huv guuf quotupoph (xjodj sitamvif op woumipv foessjie), deni fuxp xovj vji dumf epf katv zitvisfez huv nz numes iyvsedvif et ximm et vji efkedipv vuuvj huv e suuv depem fupi.
Fu zua lpux vji dunnup qsucmin op emm 3 tdipesout? O fofp'v lpux xjev guuf vu veli/puv vu veli. E raodl tiesdj upmopi epf zua'si cmetvif xovj vupt ug efwodi ug "og zua jewi Y, vjip veli Z, cav ewuof B". Efwodi op ovtimg ot huuf cav atimitt xjip zua iovjis fup'v jewi xjev ot efwotif esuapf US zua fup'v lpux xjisi vu gopf xjev't efwotif.
Tu vjot huv ni vjoploph, xjev og vjisi xet e neslivqmedi vjev devisif gus vjot piif. Jewi e dumf, muul vjsuahj vji wesouat uggisopht op vji "dumf" tidvoup. Jewi e sappz tvunedj? Djidl uav vjiti uggisopht. Huv e fipvem tashisz epf piif tugv guuft? Djidl uav vjot tidvoup. ivd. ivd.

Xjev fu zua hazt vjopl?

O moli ov, op gedv, O vjopl vji guapfis ug Usheop atif todlpitt et e guapfevoupem qeop quopv.

 
Effoph e mopl ...

 
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