The-J
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You guys are so quick to judge... seriously, why do you guys have such a reaction?
I was skeptical as F*ck about it. I've played and enjoyed the original games, and the concept seemed too off.
Then I saw the people playing it. Everywhere.
Then I tried the game.
It's not really a game at all. It's just augmented reality.
It adds a new layer to what is actually out there, and for what it's worth, these Pokemon actually exist (in a sense). You catch them, and the goal is to catch as many as humanly possible. In order to do that, you need to walk outside and go to physical locations that you may have never been to before.
The fun exists only somewhat in the 'game world'. Most of the fun is in the 'real world'. Because of the massive amount of people playing, it's possible to interact, face to face, with other people playing the game. You see their faces, you talk to them.
I'm still not so interested in it, but the game is still on my phone.
So, what does this mean? Pokemon GO has turned outdoor exploration into a game with immediate, keepable rewards. It's not as much of a 'video game' as you old timers think
This was only possible because of how big Pokemon got in the late 90s and early 2000s. Because kids stayed inside, they're now adults who are going outside. Funny how that works.
Business applications:
- Local lead gen for restaurants, cafes, and stores. If your business is near a Pokestop or a gym, there's an immediate opportunity to capitalize on people playing the game. Have em sit inside and have a drink.
- Tour groups. Since Pokemon availability is partially determined by region, and the goal is to catch em all... there's renewed interest in short-distance travelling.
- Advertisement. Implications for marketing campaigns are endless.
You guys need to quit judging people for how they choose to spend their time. This is a hell of a lot healthier than sitting inside and playing World of Warcraft.
I was skeptical as F*ck about it. I've played and enjoyed the original games, and the concept seemed too off.
Then I saw the people playing it. Everywhere.
Then I tried the game.
It's not really a game at all. It's just augmented reality.
It adds a new layer to what is actually out there, and for what it's worth, these Pokemon actually exist (in a sense). You catch them, and the goal is to catch as many as humanly possible. In order to do that, you need to walk outside and go to physical locations that you may have never been to before.
The fun exists only somewhat in the 'game world'. Most of the fun is in the 'real world'. Because of the massive amount of people playing, it's possible to interact, face to face, with other people playing the game. You see their faces, you talk to them.
I'm still not so interested in it, but the game is still on my phone.
So, what does this mean? Pokemon GO has turned outdoor exploration into a game with immediate, keepable rewards. It's not as much of a 'video game' as you old timers think
This was only possible because of how big Pokemon got in the late 90s and early 2000s. Because kids stayed inside, they're now adults who are going outside. Funny how that works.
Business applications:
- Local lead gen for restaurants, cafes, and stores. If your business is near a Pokestop or a gym, there's an immediate opportunity to capitalize on people playing the game. Have em sit inside and have a drink.
- Tour groups. Since Pokemon availability is partially determined by region, and the goal is to catch em all... there's renewed interest in short-distance travelling.
- Advertisement. Implications for marketing campaigns are endless.
You guys need to quit judging people for how they choose to spend their time. This is a hell of a lot healthier than sitting inside and playing World of Warcraft.
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