Psychology: A Priority Ingredient in Product Dev

[Pinnacle]

I've recently been researching building an app (a computer video game for mobile devices and Facebook), and was curious as to why consumers engage more heavily with some apps than others. A logical place to find the answer was with a case study: why Angry Birds is so successful. So I found the following article Why Angry Birds is so successful and popular: a cognitive teardown of the user experience and it reminded me why having at least a basic understanding of human psychology helps businesses develop better products and solicit better responses from their target markets.

Just some food for thought. This kind of thinking and analysis by a business is what makes some really great.

 

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[socaldude]

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