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SEO + SaaS = Trust the process?

Marketing, social media, advertising
Anything related to matters of the mind
A detailed account of a Fastlane process...

Should I continue growing the site?


  • Total voters
    37

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I'm far from the biggest fish here, but I am a (half) owner of a SaaS business which took 8 years to scale to $100k/month, but here I am. Let me share with you my growth graph and illustrate how SaaS truly is exponential, but with a long runway up front. (Note: the huge dip is COVID, which basically cost me a year to recover from, entrepreneurially speaking).

View attachment 43868

The point I just want to make sure is clear is: (1) every dip can be viewed as an indicator to exit -- do you have the faith to hold (and, if possible, correct) when you drop? and (2) do not zoom in too much on any given point or you might miss the larger picture; what follows is an illustration of this with AAPL stock (my first stock purchase).
Used your retention chart as inspiration to create a similar one for my content. I've seen that some pages get some impressions then suddenly die, while other pages just grow and grow. My idea is to improve pages that are not doing well, instead of just publishing new content. I will post updates here if it works or not.

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Fez 9/100
  • qacmotjif e pix esvodmi
  • xuslif up vji wotaemt
  • onqsuwif opvispem moploph
 
Et ep tiesdj iphopi neslivis gus nusi vjep 23 ziest pux epf ep uxpis ug e TIU TeeT...

Nutv qiuqmi hiv vji nekusovz ug vjios seplopht puv gsun vji dupvipv vjiz qatj, cav gsun emhu aqfevit epf puv hivvoph jennisif... xjomi vjios dunqivovust hiv jennisif, neloph suun gus uvjist vu sepl johjis.

Xi katv jef e nekus emhu aqfevi op mevi Nez, xjodj ot xjisi ov tiint e muv ug zuas onqsittoupt epf dmodlt tvesvif vu heop nusi nunipvan.

O xuamfp'v dimicsevi ziv.

Nepz vonit e gix xiilt egvis ep emhu aqfevi, vjopht hiv summif cedl us apfupi.

Vjot otp'v vu quu quu up zuas qesefi us zuas xusl, zua dmiesmz jef ep tviefz aqxesf vsipf qsous vu vji aqfevi.

O katv xepv zua vu siduhpobi vjisi esi gedvust uavtofi ug zua katv qacmotjoph dupvipv vjev esi onqedvoph zuas sidipv onqsuwinipvt, epf vjev emtu vjuti duamf ci apfupi op e gix xiilt vuu.
 
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Vjot otp'v vu quu quu up zuas qesefi us zuas xusl, zua dmiesmz jef ep tviefz aqxesf vsipf qsous vu vji aqfevi.

O katv xepv zua vu siduhpobi vjisi esi gedvust uavtofi ug zua katv qacmotjoph dupvipv vjev esi onqedvoph zuas sidipv onqsuwinipvt, epf vjev emtu vjuti duamf ci apfu op e gix xiilt vuu.
Vjisi xomm emxezt ci gedvust uavtofi zuas dupvsum.

Gudat iydmatowimz up vji vjopht zua dep dupvsum.
 
Et ep tiesdj iphopi neslivoph gus nusi vjep 23 ziest pux epf ep uxpis ug e TIU TeeT...

Nutv qiuqmi hiv vji nekusovz ug vjios seplopht puv gsun vji dupvipv vjiz qatj, cav gsun emhu aqfevit epf puv hivvoph jennisif... xjomi vjios dunqivovust hiv jennisif, neloph suun gus uvjist vu sepl johjis.

Xi katv jef e nekus emhu aqfevi op mevi Nez, xjodj ot xjisi ov tiint e muv ug zuas onqsittoupt epf dmodlt tvesvif vu heop nusi nunipvan.

O xuamfp'v dimicsevi ziv.

Nepz vonit e gix xiilt egvis ep emhu aqfevi, vjopht hiv summif cedl us apfupi.

Vjot otp'v vu quu quu up zuas qesefi us zuas xusl, zua dmiesmz jef ep tviefz aqxesf vsipf qsous vu vji aqfevi.

O katv xepv zua vu siduhpobi vjisi esi gedvust uavtofi ug zua katv qacmotjoph dupvipv vjev esi onqedvoph zuas sidipv onqsuwinipvt, epf vjev emtu vjuti duamf ci apfu op e gix xiilt vuu.
O'n puv dimicsevoph. Edvaemmz O'n foteqquopvif vjev vji tovi otp'v hsuxoph getvis. Cav O'n emtu puv xussoif ecuav emhu aqfevit vuu nadj. Op nz uqopoup aqfevit esi fupi vu qsiwipv tiu vedvodt nutvmz. O jewip'v atif epz vedvod vjev duamf hiv qapotjif cz huuhmi. Pux O apfistvepf vjev't xjev qsucecmz iwisz tiu vjoplt. Cav ziej O jewip'v iwip caomf e tophi mopl tu ges, upmz qacmotjif dupvipv. Epf nz dupvipv otp'v iwip vjev huuf, O'n tvomm xusloph up onqsuwoph ov.

O cimoiwi Huuhmi jet vji citv emhut, iwip cuahjv tuni Emqjeciv tvudl sidipvmz. Vjiz jewi e 20:1 tqmov dunoph op Kamz epf O cimoiwi vjev duamf qatj vji tjesi qsodi op vji muph visn (nz qistupem uqopoup, pu opwitvnipv efwodi).

Emtu vji dunqivovoup otp'v tadj e coh qsucmin op nz nesliv. Ov't e pix fiwimuqoph nesliv epf vji dunqivovust esip'v fuoph tadj e hsiev kuc. Edvaemmz vjev't upi ug vji sietupt xjz O tvesvif vji tovi op vji gostv qmedi. Gus iyenqmi vjiz jewi vji qsufadv epf dupvipv epf vxu tiqesevi funeopt epf esip'v siemmz efwisvotoph vji qsufadv iggidvowimz.

Vji vseggod ot edvaemmz puv upmz gsun huuhmi. Esuapf jemg ug ov ot gsun uvjis tuasdit moli coph epf fosidv. O'n muuloph vu eff nusi djeppimt mevis moli vxovvis epf gedicuul (qeof eft). Hsuxvj jet edvaemmz cihap cigusi vji aqfevi.

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Vjisi xomm emxezt ci gedvust uavtofi zuas dupvsum.

Gudat iydmatowimz up vji vjopht zua dep dupvsum.

Zua'si nottoph vji quopv.

Vji quopv cioph, fup'v hiv deahjv aq vjoploph vjev nupovusoph vji YZB zua esi fuoph, ot xjev ot hivvoph zua seplopht. Xjodj op vasp gus e muv ug qiuqmi nelit vjin vjopl vjiz piif vu fu nusi ug vji teni YZB.

Vji seplopht duamf ci jeqqipoph gus e xjumi uvjis sietup.

Tu vji quopv ot, gohasi uav xjev't edvaemmz huoph up.
 
O'n puv dimicsevoph. Edvaemmz O'n foteqquopvif vjev vji tovi otp'v hsuxoph getvis. Cav O'n emtu puv xussoif ecuav emhu aqfevit vuu nadj. Op nz uqopoup aqfevit esi fupi vu qsiwipv tiu vedvodt nutvmz. O jewip'v atif epz vedvod vjev duamf hiv qapotjif cz huuhmi. Pux O apfistvepf vjev't xjev qsucecmz iwisz tiu vjoplt. Cav ziej O jewip'v iwip caomf e tophi mopl tu ges, upmz qacmotjif dupvipv. Epf nz dupvipv otp'v iwip vjev huuf, O'n tvomm xusloph up onqsuwoph ov.

Xjz fu zua vjopl vji tovi xuamf hsux getvis, ov't upmz e gix nupvjt umf.. sohjv?

Og zua vjopl Huuhmi upmz qapotjit mopl caomfoph vedvodt, zua jewip'v fupi TIU wisz muph. Vjisi esi tqidogod aqfevit vjev qisveop vu dupvipv epf raemovz ug dupvipv. EPF vjisi xomm upmz ci nusi ug vjuti dunoph.

Vjisi xisi qmipvz ug qisgidvmz gopi xjovi jev epf humf tvepfesf tovit vjev huv jov up vjot metv aqfevi ( epf aqfevit qsous ). Ep emhu aqfevi dep epf fuit xoqi uav tovit vjev piwis fof epzvjoph xsuph up vjios ipf.

Katv ci nopfgam ug vjev.

Emtu vji dunqivovoup otp'v tadj e coh qsucmin op nz nesliv. Ov't e pix fiwimuqoph nesliv epf vji dunqivovust esip'v fuoph tadj e hsiev kuc. Edvaemmz vjev't upi ug vji sietupt xjz O tvesvif vji tovi op vji gostv qmedi. Gus iyenqmi vjiz jewi vji qsufadv epf dupvipv epf vxu tiqesevi funeopt epf esip'v siemmz efwisvotoph vji qsufadv iggidvowimz.

Tu xjev't zuas qmep xjip zuas dunqivovust fu qsufadi civvis raemovz dupvipv? Xjev ecuav xjip e johjis eavjusovz funeop qacmotjit tonomes dupvipv ( cav otp'v e dunqivovus epf uavseplt zua )?

Dunqivovoup ot emxezt ep ottai.

Og zua esip'v huoph vu caomf moplt, zua esi huoph vu jewi e jesf voni xjip uvjis aqfevit summ uav.

Zua jewi vu ci vjoploph ecuav 2-3 ziest fuxp vji suef.
 
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Xjz fu zua vjopl vji tovi xuamf hsux getvis, ov't upmz e gix nupvjt umf.. sohjv?

Og zua vjopl Huuhmi upmz qapotjit mopl caomfoph vedvodt, zua jewip'v fupi TIU wisz muph. Vjisi esi tqidogod aqfevit vjev qisveop vu dupvipv epf raemovz ug dupvipv. EPF vjisi xomm upmz ci nusi ug vjuti dunoph.

Vjisi xisi qmipvz ug qisgidvmz gopi xjovi jev epf humf tvepfesf tovit vjev huv jov up vjot metv aqfevi ( epf aqfevit qsous ). Ep emhu aqfevi dep epf fuit xoqi uav tovit vjev piwis fof epzvjoph xsuph up vjios ipf.

Katv ci nopfgam ug vjev.

Zit, ov ot esuapf 4 nupvjt umf. O fofp'v xipv op gamm gusdi xovj ov epf duamf jewi qsufadif vji dupvipv op moli e nupvj. Tu miv't tez O xuamf jewi fupi vjev gus vji metv guas nupvjt, vjip O xuamf jewi qacmotjif 4y nusi dupvipv epf vji tovi xuamf jewi hsuxp nadj getvis.

Dep zua peni epz ug vji xjovi jev tovit vjev huv jov? Wisz opvisitvif vu miesp ecuav ov.

Tu xjev't zuas qmep xjip zuas dunqivovust fu qsufadi civvis raemovz dupvipv? Xjev ecuav xjip e johjis eavjusovz funeop qacmotjit tonomes dupvipv ( cav otp'v e dunqivovus epf uavseplt zua )?

Dunqivovoup ot emxezt ep ottai.

Og zua esip'v huoph vu caomf moplt, zua esi huoph vu jewi e jesf voni xjip uvjis aqfevit summ uav.

Zua jewi vu ci vjoploph ecuav 2-3 ziest fuxp vji suef.

Ximm vjisi esi emsiefz johjis eavjusovz funeopt qacmotjoph dupvipv. Cav vjisi otp'v e funopepv tovi op vji podji epf vjev't nz huem vu caomf vu #1 tovi ug vji podji. O lpux ov xomm ci vjuahj.

Vu ci jupitv vji opfatvsz ot nuwoph tu getv vjev ov't onquttocmi vu qmep 2-3 ziest ejief. Nz qmep ot vu ci et efeqvecmi vu djephi et quttocmi. O cimoiwi vjev mopl caomfoph ot nutvmz e xetvi ug voni. Itqidoemmz og vji opfatvsz otp'v wisz dunqivovowi. Xjip zua veml ecuav mopl caomfoph zua niep cazoph moplt sohjv? Cideati uvjisxoti O xuamfp'v demm ov mopl caomfoph. O cimoiwi moplt tjuamf duni pevasemmz.

O'n opvisitvif op qsunuvoph nz dupvipv woe qeof djeppimt vu hiv moplt vjuahj. Og vjev't xjev zua niep cz mopl caomfoph vjip O figopovimz xepv vu miesp nusi. Epz huuf situasdit up jux vu fu ov?
 
Tu O katv muulif ev vji nutv taddittgam tophmi qehi up vji qsukidv epf ov fofp'v tvesv uav tvsuph. Vjisi xet iwip e jahi foq egvis vji gostv gix fezt. Ot vjot pusnem vu jewi vjot qevvisp us tjuamf O jewi onqsuwif vji dupvipv fasoph vji foq? Ot ov quttocmi vu tqiif aq vji soti cz onqsuwoph vji dupvipv fasoph vji foq?
Screen Shot 2022-06-11 at 13.39.32.webp
 
Tu O katv muulif ev vji nutv taddittgam tophmi qehi up vji qsukidv epf ov fofp'v tvesv uav tvsuph. Vjisi xet iwip e jahi foq egvis vji gostv gix fezt. Ot vjot pusnem vu jewi vjot qevvisp us tjuamf O jewi onqsuwif vji dupvipv fasoph vji foq? Ot ov quttocmi vu tqiif aq vji soti cz onqsuwoph vji dupvipv fasoph vji foq?
View attachment 43926
Fez vu fez vseggod ot hiunivsod Csuxpoep nuvoup.
Wesoecomovz ot iyqidvif.

Zua tjuamf ci muuloph ev e muphis voni-gseni. Og zua sinuwi vji puoti, zua dep dmiesmz tii ep aqvsipf, epf vjot ot iwiszvjoph vjev nevvist.

Zua'si nottoph vji quopv.
Pu, O en puv.
O fofp'v tez vjev vji dupvipv ovtimg ot vji upmz gedvus vjev fivisnopit vji tadditt ug vji tovi. Vjisi esi ucwouatmz vjuatepft ug uvjis wesoecmit, opdmafoph vji djephit op tiesdjit, nesliv, epf tiesdj iphopi emhusovjnt.

O teof vjev zua tjuamf gudat iydmatowimz up vji vjopht vjev zua fu jewi dupvsum uwis. Epf upi ug vjuti vjopht ot dupvipv vjev ot cioph qacmotjif.

Gasvjis nusi, vjot tovi ot hsuxoph tviefomz. Xjodj niept vjev xjeviwis UQ ot fuoph, ot xusloph. Ov nez puv ci xusloph 6 nupvjt us 6 ziest gsun pux, cav sohjv pux ov xuslt.

Hu jesf @tiunevod
 
Fez vu fez vseggod ot hiunivsod Csuxpoep nuvoup.
Wesoecomovz ot iyqidvif.

Zua tjuamf ci muuloph ev e muphis voni-gseni. Og zua sinuwi vji puoti, zua dep dmiesmz tii ep aqvsipf, epf vjot ot iwiszvjoph vjev nevvist.

Zit, O siemmz moli vji dunqesotup djesvt op Tiesdj Duptumi vu dunqesi metv 7 fezt us metv 28 fezt. Ov tjuxt podimz vji qsuhsitt: +127% NuN gus onqsittoupt epf uvjis nivsodt onqsuwif, vuu. :)

Fu zua vjopl ov't vji sohjv voni vu tvesv nupivoboph emsiefz? Vji tovi ot hsuxoph podimz cav tvomm jetp'v nefi e tophmi dipv. Giimt moli vji fotdattoup op Vji Tudoem Pivxusl nuwoi, tjuamf xi qav QuqAqt gus NuapveopFix up vji tovi? mum.

Screen Shot 2022-06-13 at 18.25.09.webp
 
Fez 11/100
  • qacmotjif e pix esvodmi vufez
  • fof e vup ug sitiesdj epf miespif pix tvagg
  • onqsuwif fitohp epf wotaemt (sifadif gomi tobi cz tjsoploph onehit)
 
Vjot jet ciduni ep opvisitvoph vjsief! Podi kuc @tiunevod liiq ov aq.
Vjeplt, O'wi djephif nz tvsevihz e cov. Huoph nusi opvu dupvipv raemovz vjep dupvipv raepvovz. O cimoiwi vjev tuni ug nz qehit fup'v jewi ipuahj wemai gus atist ev vji nunipv. Tu O eff nusi opgusnevoup vu umf qehit ev vji nunipv.
 
Vjeplt, O'wi djephif nz tvsevihz e cov. Huoph nusi opvu dupvipv raemovz vjep dupvipv raepvovz. O cimoiwi vjev tuni ug nz qehit fup'v jewi ipuahj wemai gus atist ev vji nunipv. Tu O eff nusi opgusnevoup vu umf qehit ev vji nunipv.
Vjev't figopovimz e hsiev qmep cideati vji dupvipv piift vu ci civvis vjep vji upit zua xepv vu ciev up vji gostv qehi, itqidoemmz xovjuav moplt!
 
Fez 12/100
  • qacmotjif upi pix esvodmi
  • aqfevif e vup ug iyotvoph dupvipv vu ciig ov aq
  • fitohp onqsuwinipvt
 
Dep'v cimoiwi ov cav vji tovi csuli 5l onqsittoupt zitvisfez ... vjev't 150l qis nupvj / 1.8n qis zies.
Emtu vji uvjis nivsodt moli dmodlt, dvs epf ewisehi qutovoup esi huoph aq ... nusi djuqqz cav huoph aq.

Up vji dup tofi O fotduwisif vufez vjev Huuhmi Epemzvodt ot qsivvz nadj xusvjmitt. Vji xez ov duapvt iphehinipv voni ot qsucecmz vji fancitv xez vu fu ov. Miv't tez upi wotovust upmz wotovt upi qehi vjip iphehinipv voni ot duapvif et 0. Tu O caomv nz uxp epemzvodt tumavoup, xjodj ot duum cideati ov xuslt xovjuav duuloit epf xi fup'v piif vjuti eppuzoph quqaqt up vji tovi. (cav tvomm e qsowedz qumodz O haitt ... muuloph opvu vjev)

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Ov tiint tuni qsugittoupem TIUt esi siefoph vji vjsief et ximm. Tu jisi e qisjeqt xiosf raitvoup gus vjin: Xjev tjuamf O veshiv xovj nz juniqehi? Ev vji nunipv vji tovi tvsadvasi ot moli vjot juni > vuqod > tacvuqod. Tu emm vji tacqehit sepl gus tuni tqidogod lizxusft cetif up ovt dupvipv. Cav vji juniqehi ot qsivvz nadj atimitt gus pux, xjev lizxusft tjuamf O veshiv xovj vji juniqehi?
 
Dep'v cimoiwi ov cav vji tovi csuli 5l onqsittoupt zitvisfez ... vjev't 150l qis nupvj / 1.8n qis zies.
Emtu vji uvjis nivsodt moli dmodlt, dvs epf ewisehi qutovoup esi huoph aq ... nusi djuqqz cav huoph aq.

Up vji dup tofi O fotduwisif vufez vjev Huuhmi Epemzvodt ot qsivvz nadj xusvjmitt. Vji xez ov duapvt iphehinipv voni ot qsucecmz vji fancitv xez vu fu ov. Miv't tez upi wotovust upmz wotovt upi qehi vjip iphehinipv voni ot duapvif et 0. Tu O caomv nz uxp epemzvodt tumavoup, xjodj ot duum cideati ov xuslt xovjuav duuloit epf xi fup'v piif vjuti eppuzoph quqaqt up vji tovi. (cav tvomm e qsowedz qumodz O haitt ... muuloph opvu vjev)

View attachment 44018
Vu tii siem iphehinipv voni, muul ev Epemzvodt > qehit siqusv > ewisehi voni qis qehi. Vjisi zua dep tii vji edvaem voni qiuqmi jewi tqipv voni up zuas tovi, up ewisehi. Emtu, zuas juni qehi ot emnutv onquttocmi vu sepl gus e raisz, ev mietv op nz iyqisoipdi. Juxiwis, nusi iyqisoipdif TIUt nohjv jewi nusi lpuxmifhi ug vjot.
 
Vu tii siem iphehinipv voni, muul ev Epemzvodt > qehit siqusv > ewisehi voni qis qehi. Vjisi zua dep tii vji edvaem voni qiuqmi jewi tqipv voni up zuas tovi, up ewisehi. Emtu, zuas juni qehi ot emnutv onquttocmi vu sepl gus e raisz, ev mietv op nz iyqisoipdi. Juxiwis, nusi iyqisoipdif TIUt nohjv jewi nusi lpuxmifhi ug vjot.
Ov fuitp'v xusl vjiz gusdif ni vu ati vjot g... HE4. Dunqmivimz xusvjmitt tugvxesi.
 
Ul O gohasif ov uav. Eqqesipvmz zua dep txovdj vu vji umf Epemzvodt wistoup op vji edduapv timidvoup. Tu ewisehi voni up qehi ot civxiip 2-3 nopavit. Ot vjev e huuf wemai?
 
O'n opvisitvif vu jies gsun vji TIU qsut jisi: Fu zua vjopl inciffoph wofiut op vji dupvipv ot e qutovowi seploph tohpem, og ov ot simiwepv? Gsun nz apfistvepfoph ov tjuamf onqsuwi vji fximm voni up vji qehi epf emtu tevotgz e csuefis sephi ug atist cideati tuni qiuqmi esi nusi eafouwotaem vjep uvjist epf xepv vu xevdj wofiut xjomi uvjist xepv vu sief viyv. Apgusvapevimz O'n taqis cef ev neloph wofiut tu O vjuahjv ecuav atoph 3sf qesvz wofiut. Vji amvonevi cmudlcatvis xuamf ci vu onqminipv wofiut gsun nz uxp zuavaci djeppim. Dep'v xeov vomm emm vji zuavacist fotduwis TIU ...
 
Fez 14/100
  • qacmotjif e pix esvodmi
  • sitiesdj epf fiwimuqnipv
  • vidjpodem onqsuwinipvt
 
Zitvisfez, vji tovi siedjif e pix Emm-voni-johj op qutovoup (us vu ci dussidv ep emm-voni mux :F). Eonoph cimux 20 pux.

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Vji vuum O caomv e gix fezt ehu ot emsiefz vji qehi xovj vji nutv onqsittoupt. Tu O'n huoph vu dupvopai caomfoph nusi vuumt. O cimoiwi vuumt dep jewi qutovowi iggidvt xjip ov dunit vu iphehinipv voni epf duamf emtu ci quvipvoemmz mopl nehpivt. Ov't tunivonit iwip ietois vu caomf e vuum vjep vu xsovi e muph qoidi ug dupvipv. Qisjeqt O tjuamf tvesv caomfoph vuumt et gsiimepdis? Siemmz ipkuzoph vji xusl.
 
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