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Probably a dumb question but, have you thought about offering a different product/ service? I would imagine marketing a discomfort newsletter would be hard considering how comfort-orientated 99.7% of people are. And the 0.3% are usually out doing uncomfortable shit and may not want to read a newsletter.
It's a smart question, not a dumb one.
I have a problem starting B2C businesses that are for successful people (or that are about higher needs) while the best B2C businesses to start are usually (not always but usually) those where you prey on weaknesses/lower needs - vanity, hedonism, uncertainty, sex, greed, etc.
So my primary choices are to either keep trying selling things that are hard to sell or betray my values. I wouldn't want to sell based on people's fear/uncertainty or to make their lives worse.
The third option is to go B2B where you help businesses become more efficient/make more money and social media is often completely irrelevant. But these for me personally usually don't feel like meaningful projects.
Or if I still want to focus on successful people, probably the only sensible route online is to target the business/investing niche. But again, at some point is stops being meaningful to simply help people make more money.
Is it only for this that you have struggled to market? Seems like you're being overly tough on yourself by questioning your entrepreneurial identity just because you failed to market something that seems very hard to market.
Except for maybe some B2B businesses I wouldn't know how to market any business anymore as it looks like the default is either organic social media or paid social media (including Facebook Ads).
I'm the victim of my own success on Amazon where it was largely Amazon that was responsible for marketing. I was simply there at the right time, put in the work, and figured out how to benefit from their huge machine.
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