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Just didPat Walls is good one to follow on X for more stories like this one.
Funny! I have a friend who bought some this week!Here's a treat: Thursday Boots.
View: https://www.youtube.com/watch?v=gsoaAy3QWPg
Two friends: "Hey, boots are either stupid expensive or really suck... can we do something about it?"
So they went down to Guatemala with a design in mind and had some cobblers make just 20 pairs, aiming for an affordable price point while paying fair rates for labor.
They then put them up on Etsy and they sold like hotcakes to great reviews.
Now? In 2023 they did 145 MILLION in revenue.
This is from a 250,000$ gamble on a business loan they were barely qualified for with a factory they had to start on their own down in Leon, Mexico from just 20 boots they validated a market need for from etsy. They're also known for paying more than any of the other shoe factories in Mexico, including common name brands like nike.
Another case in point: These guys at Dude wipes - About Us
You can see it in plain english in their timeline.
View attachment 51104
Maybe things are really just that simple. Haha.Guys I can't stop finding these and hating myself for overthinking product ideas
This is one I ran into from the startup CPG group- Unbooze:
View attachment 55445
So- it's another rehash of "hangover prevention supplements" but they seem to be blowing up.
It's a small handfull of supplements (napkin math shows it's about 60 cents worth of pills assuming retail) you can take as you drink. They're selling them DtC for a whopping 35$ for 10 packets. More napkin math and I'm assuming they're hitting around 15-20$ in margin.
They've also been really playing the social media game across instagram and tiktok and they've started putting vending machines in bars in Austin and... Scottsdale, maybe someone here's seen them in person
I couldn't find any revenue information yet but they're putting out the vending machines, running an influencer/partner program and are getting ready to launch more products, so I'm assuming they're getting close to 1M in revenue.
Still astounded because I've seen at least 8 different brands and takes on "stop hangovers/prevent hangovers" over the years but I don't think any got to this level or didn't die out within a year or two. Reached out to their COO to see if I can hear more of their story.
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