IceCreamKid
With Great Power Comes Great Electricity Bill
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Read Fastlane!
We Ran Out of Ice Cream So We Decided To Sell Stories And Dreams!
This post is a reflection on part of the conversation I had with JackEdwards.
Once upon a time there was a dude named Andy and a ladybird named Raggedy Ann.
Andy worked at a Mercedes dealership and sold plenty of $100k Mercedes cars every single day. These vehicles would depreciate to $50k within a few years. GUARANTEED. What a lame investment. It didn’t matter though…he still sold them with ease.
Raggedy Ann was a financial planner selling investment vehicles that had a high probability of appreciating in value for many years to come, but she would ALWAYS struggle to make sales. What the heck? How can this be?
Andy was selling a story. He was selling a dream that the buyers envisioned for themselves. He understands how the customer’s brain works and taps into their emotions. He grabs their key desires through the story.
The story is everything. I need to incorporate more of this into my business.
I had a crazy idea immediately after I hung up the phone with Jack yesterday. I really like this $2 wine from Trader Joe’s called Charles Shaw Cabernet Sauvignon. It has consistently won in blind taste tests against much pricier wines.
Why not purchase some cheap wine from a winemaker then put it in the most beautiful packaging the world has ever seen? Beautiful packaging, an amazing story inscribed on the bottle to accompany it, and an inflated price to justify everything. Become the Tiffany & Co. of the wine world. Just a crazy thought…too much on my plate right now to even consider taking on a 2nd business. Why not do this with other businesses too?
The story is what sells the alcohol...and ultimately gets you the ice cream.
Stay thirsty, my friends.
This post is a reflection on part of the conversation I had with JackEdwards.
Once upon a time there was a dude named Andy and a ladybird named Raggedy Ann.
Andy worked at a Mercedes dealership and sold plenty of $100k Mercedes cars every single day. These vehicles would depreciate to $50k within a few years. GUARANTEED. What a lame investment. It didn’t matter though…he still sold them with ease.
Raggedy Ann was a financial planner selling investment vehicles that had a high probability of appreciating in value for many years to come, but she would ALWAYS struggle to make sales. What the heck? How can this be?
Andy was selling a story. He was selling a dream that the buyers envisioned for themselves. He understands how the customer’s brain works and taps into their emotions. He grabs their key desires through the story.
The story is everything. I need to incorporate more of this into my business.
I had a crazy idea immediately after I hung up the phone with Jack yesterday. I really like this $2 wine from Trader Joe’s called Charles Shaw Cabernet Sauvignon. It has consistently won in blind taste tests against much pricier wines.
Why not purchase some cheap wine from a winemaker then put it in the most beautiful packaging the world has ever seen? Beautiful packaging, an amazing story inscribed on the bottle to accompany it, and an inflated price to justify everything. Become the Tiffany & Co. of the wine world. Just a crazy thought…too much on my plate right now to even consider taking on a 2nd business. Why not do this with other businesses too?
The story is what sells the alcohol...and ultimately gets you the ice cream.
Stay thirsty, my friends.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today