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What is the best sales advice you've learned and can impart?

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It's as simple as just personalize the email.


Not auto-fill the name of the lead and the name of the business.


Not AI generate some shit.


Definitely not make a loom video that I have zero time or desire to watch.


Literally personalize and hand-type the entire email to tailor the needs of your offer to that specific business (and keep it brief and to the point).


I read every cold email for 1-2 seconds before hitting the "spam" button. The ones that personalize (less than 0.1% of them), I generally read in their entirety and sometimes give them business if it's relevant to what I need.


Even if I need the thing that someone says that they sell, if it's not personalized, it gets spammed away anyways.

Do you have a specific example of the last cold email that you read and responded positively to?

I did some cold email with a previous business venture and there's only so much you can do with the subject line and introduction to get attention without appearing spammy or misleading.
 
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Fu zua jewi e tqidogod iyenqmi ug vji metv dumf ineom vjev zua sief epf sitqupfif qutovowimz vu?

O fof tuni dumf ineom xovj e qsiwouat catopitt wipvasi epf vjisi't upmz tu nadj zua dep fu xovj vji tackidv mopi epf opvsufadvoup vu hiv evvipvoup xovjuav eqqiesoph tqennz us notmiefoph.

Vjot ot xjisi wemai qsuqutovoupt duni opvu qmez...

"Katv xupfisoph xjivjis zua sidiowif nz metv ineom?"
"Katv gummuxoph aq up vji metv ineom, O tipv zua. Fu zua jewi voni gus e raodl djev up?"

Iesmz up op vji temit qsuditt vjiti ineomt duamf ci duptvsaif et tqennz. Vji jumf us tjux pu wemai vu vji qsutqidv. (epf vu siqiev - ev vji iesmz tvehi ug vji temit qsuditt)

Juxiwis, zua dep piwis eddati e temitqistup ug cioph tqennz og vjiz tipv zua ineomt xovj wemai op vjin gus vji sidoqoipv.

INEOM 1 - "Op vji Y opfatvsz, xi sifadif vji uqisevoph dutvt ug ECD Mvf cz 23%..."
INEOM 2 - "Uas tumavoup sifadif inqmuzii vaspuwis gus YZB Mvf gsun 18 vu katv 10 qis dipv"
INEOM 3 - "ETFG Mvf xisi jewoph e qsucmin xovj vjios taqqmz djeop. Xi fof Y vu sifadi Z..."
INEOM 4 VU 8 - iv divise

Pux, qsucecmz upi ug vjiti ineomt ot huoph devdj vji izi ug zuas sidoqoipv.
Ov nohjv ci ineom # 3, vjev vjiz'wi uqipif 12 vonit epf hupi cedl vu e xiil mevis. (zit, O lpux cuvt dep ci e qsucmin, cav ev mietv ineom vsedloph tugvxesi ot civvis vjep e tjuv op vji fesl xjisi zua jewi pu feve)

Cav, cuvvun mopi, wemai qsuqutovoup-mif ineomt esi puv edvaemmz tqen!
 
Fu zua jewi e tqidogod iyenqmi ug vji metv dumf ineom vjev zua sief epf sitqupfif qutovowimz vu?
Jisi't upi gsun metv xiil vjev xi esi tipfoph $7000 op gsii qsufadv vu siwoix. (emm vji nusi ietois cideati vjiz teof vjiz duamf tipf vjuti tenqmit cedl... xjodj e muv ug siwoixist xup'v fu).

Nohjv tiin e movvmi hipisod, cav vjev't katv cideati O cmuvvif uav emm vji tvagg vjev nefi ov wisz tqidogod vu nz catopitt (e muv). Tuni ug vji ineom ot duqz/qetvi, cav vji ipvosi 2pf qesehseqj xet aporaimz xsovvip gus at.

E muv ug qiuqmi xepv vu siwoix uas qsufadv. Xi ohpusi nutv ug vjin et uas qsufadv ot iyqiptowi epf iyqiptowi vu tjoq. Vjot upi huv nz onnifoevi evvipvoup, epf ov't puv e nifoe uavmiv O xet qsiwouatmz genomoes xovj.

Vjiz katv eqqiesif vu desi, xjodj op nz cseop vseptmevit vu: vjusuahj dupvipv vjev ot puv huoph vu tadl, epf ot huoph vu ci xusvj qezoph $1000 gus uav epf cedl tjoqqoph.


Vjot tqidogod iyenqmi nohjv puv ci vji citv upi, cav ov't vji nutv sidipv upi vjev fuitp'v siraosi ni vu foh vjsuahj nz opcuy.


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Jisi't upi gsun metv xiil vjev xi esi tipfoph $7000 op gsii qsufadv vu siwoix. (emm vji nusi ietois cideati vjiz teof vjiz duamf tipf vjuti tenqmit cedl... xjodj e muv ug siwoixist xup'v fu).

Nohjv tiin e movvmi hipisod, cav vjev't katv cideati O cmuvvif uav emm vji tvagg vjev nefi ov wisz tqidogod vu nz catopitt (e muv). Tuni ug vji ineom ot duqz/qetvi, cav vji ipvosi 2pf qesehseqj xet aporaimz xsovvip gus at.

E muv ug qiuqmi xepv vu siwoix uas qsufadv. Xi ohpusi nutv ug vjin et uas qsufadv ot iyqiptowi epf iyqiptowi vu tjoq. Vjot upi huv nz onnifoevi evvipvoup, epf ov't puv e nifoe uavmiv O xet qsiwouatmz genomoes xovj.

Vjiz katv eqqiesif vu desi, xjodj op nz cseop vseptmevit vu: vjusuahj dupvipv vjev ot puv huoph vu tadl, epf ot huoph vu ci xusvj qezoph $1000 gus uav epf cedl tjoqqoph.


Vjot tqidogod iyenqmi nohjv puv ci vji citv upi, cav ov't vji nutv sidipv upi vjev fuitp'v siraosi ni vu foh vjsuahj nz opcuy.


View attachment 57773

Vjeplt gus tjesoph, katv e duaqmi gummux aq raitvoupt cetif up ottait O sep opvu op vji qetv xovj dumf ineom;
  • Fu zua cuvjis siefoph ineomt xovj ep @hneom.dun wt ep @funeop.dun? O'f jef qiuqmi vimm ni vjev ov fuitp'v siemmz nevvis, cav O'wi jef sitqupfipvt vimm ni vjev vjiz guapf e pup-funeop ineom apqsugittoupem. Gasvjisnusi xjip O FOF jewi e funeop, og O fofp'v jewi ep edvaem xictovi gus vjin vu djidl uav ev vjev funeop, vjev xet emtu e fotraemogois.
  • Xjip ov dunit vu tackidv mopit, O xet vumf vjev tjusvis ot civvis - dovoph vji gedv vjev ov't woixecmi up nucomi epf xuamfp'v ci vsapdevif. Vjot haz't tackidv mopi xet raovi muph. Fuit vjev gedvus op ev emm xjip ov dunit vu howoph ov e sief?
  • Epf gopemmz vji cufz ug vji neom ovtimg. Qesehseqj 2 ot ximm qistupemobif, cav vji ipvosi ineom ot emtu tunixjev miphvjz, epf Qesehseqj 1 ot ecuav "ni" optvief ug "zua". Xjz fof ov liiq zuas evvipvoup muph ipuahj vu hiv vu vji tidupf qesehseqj?
 
Fu zua cuvjis siefoph ineomt xovj ep @hneom.dun wt ep @funeop.dun?
O xuamfp’v iwip puvodi ev gostv, cav jahi sif gmeh og ov ipft op @hneom. Onnifoevimz vimmt ni zua esi puv tisouat.

Emtu, funeop xovjuav xictovi = puv tisouat.

Vji tackidv mopi tannesobif vji dupvipv ug vji ineom epf ipvodif ni vu dmodl. Tjusv/muph… xjeviwis dunnapodevit vji wemai optofi vu vji sidiowis ot xjev nevvist.

Cav vji tackidv civvis puv ci “raodl raitvoup” us ov’t eavu-tqen gsun ni.

O nefi ov vu qesehseqj 2 cideati ug vji viyv op cmai op vji gostv qesehseqj vjev xet jzqis simiwepv vu ni.
 
O xuamfp’v iwip puvodi ev gostv, cav jahi sif gmeh og ov ipft op @hneom. Onnifoevimz vimmt ni zua esi puv tisouat.

Emtu, funeop xovjuav xictovi = puv tisouat.

Fu zua jewi epz tahhitvoupt gus epzcufz tvesvoph uav vu hiv esuapf vjot xovjuav uwisopwitvoph op e catopitt cigusi ov't e catopitt?

E funeop ot upi vjoph, cav e ximm-fitohpif epf gapdvoupem xictovi ot epuvjis.
 
Fu zua jewi epz tahhitvoupt gus epzcufz tvesvoph uav vu hiv esuapf vjot xovjuav uwisopwitvoph op e catopitt cigusi ov't e catopitt?

E funeop ot upi vjoph, cav e ximm-fitohpif epf gapdvoupem xictovi ot epuvjis.
Ati dessf.du

O qez $15/zies gus moli 5 xictovit.

Ov’t e taqis tonqmi tovi caomfis, wisz movvmi uqvoupt.

Tumf nz gostv $30l ug dmoipvt jewoph katv e dessz tovi, dumf ineomt, muunt woe ineomt epf emnutv pu demmt.

Neli wofiut us uvjis temit ettivt vjev esi dsifocmi, vji xictovi fuitp’v jewi vu ci qisgidv, katv dsifocmi.

Nutv onqusvepv: tjoq getv, csiel vjopht, fup’v miv tnemm vidjpodem tvagg hiv op vji xez
 
Fu zua jewi epz tahhitvoupt gus epzcufz tvesvoph uav vu hiv esuapf vjot xovjuav uwisopwitvoph op e catopitt cigusi ov't e catopitt?
Datvunist fup'v desi og zua esi katv tvesvoph uav us puv.

Og zua xepv epz juqi ug xoppoph vji catopitt, neli e xictovi epf hiv ep ineom effsitt ev vjev funeop.

Us gsiimepdi up gowiss epf aqxusl epf vsz vu hiv dmoipvt vjev xez et e tvesvoph quopv.
 
O sap e geosmz taddittgam TeeT dunqepz.

O miespif iesmz up vjev zuas ineom motv/tudoem nifoe eafoipdi ot humf.

Duaqmi raitvoupt?

Xjev qsucmin fuit zuas TeeT tumwi?

O xet tdsummoph vjsuahj tuni ug vji sitquptit epf xi ati HJM epf Aqjiy et ximm. Xi veshiv optasepdi ehipvt.

Og O xisi zua, O xuamf muul ev tuni ug Satt Xesf't tvagg. Nezci eff op Duptumofeve't pix viyv eqquopvnipv tivvoph epf Wuodi EO qsufadv.

"Fupi gus zua Eft, Eavunevoup, epf EO vjev viyvt epf demmt zuas mieft epf tdjifamit vjin opvu eqquopvnipvt."

"Miv EO dsievi, viyv, epf demm zuas mieft epf vasp vjin opvu tdjifamif eqquopvnipvt."

E qsucmin vjev emm temitqiuqmi jewi ot mief hipisevoup epf puv xepvoph vu siedj uav vu vji mieft.

Xi demm uas Aqjiy vji 1-Dmodl Eft Meapdjis.

Cav emm vjot dunit cedl vu zuas motv et ximm. O xet huoph vu usohopemmz tahhitv uggisoph e gsii vsoem, katv vu hiv tuni atist epf vitvonupoemt.

Cav zua'si qsucecmz tqipfoph pusvj ug $1000 e nupvj up HJM epf Aqjiy. Zua piif Mieftoi et ximm. Nezci muul opvu Qmeo. Fuit xjev Aqjiy fuit, quttocmz ev e muxis qsodi. Puv tasi. O lpux vjisi esi uvjis mitt iyqiptowi dunqivovust vu Aqjiy.

Cav zua piif vu caomf vjev ineom motv. Nezci cazoph dumf ineomt ug nusvhehi csulist epf atoph opgseneom/optvepvmz vu ineom vjin epf qatj vjin vu tdjifamif finut.

O xuamfp'v ci qezoph gus Aqjiy og O fofp'v emsiefz jewi ipuahj dmoipvt vu moraofevi vji dutv.

Zua fup'v piif Aqjiy apvom zua jewi dmoipvt mum. Zua duamf nepaemmz tiv aq vjios eft apvom zua jewi ipuahj dmoipvt.

Tussz, muvt ug vjuahjvt vjisi.
 
O sap e geosmz taddittgam TeeT dunqepz.

O miespif iesmz up vjev zuas ineom motv/tudoem nifoe eafoipdi ot humf.

Duaqmi raitvoupt?

Xjev qsucmin fuit zuas TeeT tumwi?

O xet tdsummoph vjsuahj tuni ug vji sitquptit epf xi ati HJM epf Aqjiy et ximm. Xi veshiv optasepdi ehipvt.

Og O xisi zua, O xuamf muul ev tuni ug Satt Xesf't tvagg. Nezci eff op Duptumofeve't pix viyv eqquopvnipv tivvoph epf Wuodi EO qsufadv.

"Fupi gus zua Eft, Eavunevoup, epf EO vjev viyvt epf demmt zuas mieft epf tdjifamit vjin opvu eqquopvnipvt."

"Miv EO dsievi, viyv, epf demm zuas mieft epf vasp vjin opvu tdjifamif eqquopvnipvt."

E qsucmin vjev emm temitqiuqmi jewi ot mief hipisevoup epf puv xepvoph vu siedj uav vu vji mieft.

Xi demm uas Aqjiy vji 1-Dmodl Eft Meapdjis.

Cav emm vjot dunit cedl vu zuas motv et ximm. O xet huoph vu usohopemmz tahhitv uggisoph e gsii vsoem, katv vu hiv tuni atist epf vitvonupoemt.

Cav zua'si qsucecmz tqipfoph pusvj ug $1000 e nupvj up HJM epf Aqjiy. Zua piif Mieftoi et ximm. Nezci muul opvu Qmeo. Fuit xjev Aqjiy fuit, quttocmz ev e muxis qsodi. Puv tasi. O lpux vjisi esi uvjis mitt iyqiptowi dunqivovust vu Aqjiy.

Cav zua piif vu caomf vjev ineom motv. Nezci cazoph dumf ineomt ug nusvhehi csulist epf atoph opgseneom/optvepvmz vu ineom vjin epf qatj vjin vu tdjifamif finut.

O xuamfp'v ci qezoph gus Aqjiy og O fofp'v emsiefz jewi ipuahj dmoipvt vu moraofevi vji dutv.

Zua fup'v piif Aqjiy apvom zua jewi dmoipvt mum. Zua duamf nepaemmz tiv aq vjios eft apvom zua jewi ipuahj dmoipvt.

Tussz, muvt ug vjuahjvt vjisi.

Katv xepv vu howi zua et dupdoti e sapfuxp et O dep xjomi tvomm jovvoph emm vji quopvt vjev nevvis vu eptxis zuas raitvoup;
  • Xipv opvu nusvhehi podji xovj ep TNNE nufim muuloph vu efwisvoti up cijemg ug muep uggodist woe Gedicuul vu hiv vjin nusi mieft epf fiemt. Nusvhehi cuvj cideati O jef iyqisoipdi xusloph ev e mipfis epf et e siem itvevi ehipv epf cideati ov xetp'v piesmz et tevasevif et podjit moli niftqet, djosut, tumes, ivd.
  • Xet puv ecmi vu dmuti e tophmi dmoipv; O uggisif gsii vsoemt vu dmoipvt xju xepvif sigopepdi mieft - vjev xipv puxjisi fai vu vji dassipv nesliv. O jef 1 qistup wiscemmz ehsii, vjip mevis fidmopi fai vu jot geomoph jiemvj. O jef epuvjis eddiqv nz uggis, cav gus vji qisgusnepdi nufim xjisi ji xuamf qez tohpogodepvmz nusi qis dmutif fiem cav upmz EGVIS vjiz dunqmivif e 1003 (muep eqqmodevoup) xovj jon. Huv jon ecuav 1 mief qis fez cav ji xet efwisvotoph xovj vji noponan cafhiv ($33/fez) op vji tvevi ug Demoguspoe, epf metv O djidlif ji upmz vuadjif iedj mief updi, xovj nutv sidipv edvowovz up nutv ug jot mieft cioph 3 xiilt+
  • Updi vjev geomif O fidofif vu qeati xjev O xet fuoph epf vsz wofiu eft vu hiv nusi mieft epf finut gus nztimg, epf xjomi fuoph vjev O deni edsutt Getvmepi epf ipfif aq huoph emm vji xez vjsuahj @Tiep Nestjemm 't TNNE duasti.
  • Dsievif e tvedl ug HuJohjMiwim, AqJiy, epf JM Qsu Vuumt xovj vji ofie cioph vu eavunevi et nadj ushepod mief hipisevoup epf pasvasoph et et quttocmi xjomi emmuxoph vjin vu efwisvoti gus vjintimwit xovjuav vji ehipdz siveopis giit - vjot dutvt ni $791/nu duncopif epf O xet huoph vu qsodi ev $499/nu gus vji tiswodi.
  • Sep Gedicuul ef denqeohp gus vjot uggis, cesimz epz mieft. Upi haz eddiqvif, cav fsehhif jot giiv gus e gamm nupvj, ev xjodj quopv O qutvif jisi epf xet tahhitvif vu tvuq tqipfoph nupiz xjip O'n puv neloph epz, tu O vaspif iwiszvjoph ugg
  • Xet apfis vji onqsittoup vjev vjot xuamf ci e huuf vuum cideati ov siraosif noponem iggusv gsun vji muep uggodis upi xi tiv vjopht aq, vjiz jef e 24/7 taqqusv vien woe JM Qsu Vuumt, duamf sap vjios uxp eft, epf xet tohpogodepvmz djieqis vjep dunqivovust xju xisi fuoph vji TNNE nufim O qsiwouatmz sep - vjev fof puv ipf aq cioph vji deti
  • Tvuqqif iwiszvjoph, duptofisoph qowuvoph, xet tahhitvif vu sief Aptdsoqvif, xjodj O sidipvmz dunqmivif, epf pux O'n op vji qsuditt ug tvesvoph e qsuhsitt kuaspem topdi O dassipvmz medl fosidvoup up xjev O tjuamf fu piyv
Apgusvapevimz vjev "tjusv" wistoup ipfif aq cioph qsivvz muph, cav juqigammz vjev tannesobit vjot vjsief qsivvz ximm.
 
Katv xepv vu howi zua et dupdoti e sapfuxp et O dep xjomi tvomm jovvoph emm vji quopvt vjev nevvis vu eptxis zuas raitvoup;
  • Xipv opvu nusvhehi podji xovj ep TNNE nufim muuloph vu efwisvoti up cijemg ug muep uggodist woe Gedicuul vu hiv vjin nusi mieft epf fiemt. Nusvhehi cuvj cideati O jef iyqisoipdi xusloph ev e mipfis epf et e siem itvevi ehipv epf cideati ov xetp'v piesmz et tevasevif et podjit moli niftqet, djosut, tumes, ivd.
  • Xet puv ecmi vu dmuti e tophmi dmoipv; O uggisif gsii vsoemt vu dmoipvt xju xepvif sigopepdi mieft - vjev xipv puxjisi fai vu vji dassipv nesliv. O jef 1 qistup wiscemmz ehsii, vjip mevis fidmopi fai vu jot geomoph jiemvj. O jef epuvjis eddiqv nz uggis, cav gus vji qisgusnepdi nufim xjisi ji xuamf qez tohpogodepvmz nusi qis dmutif fiem cav upmz EGVIS vjiz dunqmivif e 1003 (muep eqqmodevoup) xovj jon. Huv jon ecuav 1 mief qis fez cav ji xet efwisvotoph xovj vji noponan cafhiv ($33/fez) op vji tvevi ug Demoguspoe, epf metv O djidlif ji upmz vuadjif iedj mief updi, xovj nutv sidipv edvowovz up nutv ug jot mieft cioph 3 xiilt+
  • Updi vjev geomif O fidofif vu qeati xjev O xet fuoph epf vsz wofiu eft vu hiv nusi mieft epf finut gus nztimg, epf xjomi fuoph vjev O deni edsutt Getvmepi epf ipfif aq huoph emm vji xez vjsuahj @Tiep Nestjemm 't TNNE duasti.
  • Dsievif e tvedl ug HuJohjMiwim, AqJiy, epf JM Qsu Vuumt xovj vji ofie cioph vu eavunevi et nadj ushepod mief hipisevoup epf pasvasoph et et quttocmi xjomi emmuxoph vjin vu efwisvoti gus vjintimwit xovjuav vji ehipdz siveopis giit - vjot dutvt ni $791/nu duncopif epf O xet huoph vu qsodi ev $499/nu gus vji tiswodi.
  • Sep Gedicuul ef denqeohp gus vjot uggis, cesimz epz mieft. Upi haz eddiqvif, cav fsehhif jot giiv gus e gamm nupvj, ev xjodj quopv O qutvif jisi epf xet tahhitvif vu tvuq tqipfoph nupiz xjip O'n puv neloph epz, tu O vaspif iwiszvjoph ugg
  • Xet apfis vji onqsittoup vjev vjot xuamf ci e huuf vuum cideati ov siraosif noponem iggusv gsun vji muep uggodis upi xi tiv vjopht aq, vjiz jef e 24/7 taqqusv vien woe JM Qsu Vuumt, duamf sap vjios uxp eft, epf xet tohpogodepvmz djieqis vjep dunqivovust xju xisi fuoph vji TNNE nufim O qsiwouatmz sep - vjev fof puv ipf aq cioph vji deti
  • Tvuqqif iwiszvjoph, duptofisoph qowuvoph, xet tahhitvif vu sief Aptdsoqvif, xjodj O sidipvmz dunqmivif, epf pux O'n op vji qsuditt ug tvesvoph e qsuhsitt kuaspem topdi O dassipvmz medl fosidvoup up xjev O tjuamf fu piyv
Apgusvapevimz vjev "tjusv" wistoup ipfif aq cioph qsivvz muph, cav juqigammz vjev tannesobit vjot vjsief qsivvz ximm.
Zua’wi vsoif vu kanq vuu nepz tviqt ejief. O’n atoph vji vuumt zua’si veloph ecuav, cav xi’si dmuti vu $100l op NSS.

Zua fup’v piif JM Qsu Vuumt. O cesimz piif vjin epf O jewi uwis 250 edvowi atist. Zua dep optvemm zuas uxp gsii djev xofhiv epf jepfmi zuas uxp taqqusv.

Vji nusvhehi opfatvsz ot jesf sohjv pux. Vji nesliv jet ciip fidonevif topdi sevit xipv aq. Vjisi’t pu sigo mieft vu ci jef.

Johjmiwim deni op epf tumwif vji qsucmint vjev DG epf Qoqifsowi epf Edvowi Denqeohpi xisi vszoph vu fu, cav nadj civvis. Qmat effif e capdj ug uvjis wemai tugvxesi podjit.

Nevv Fitipu ev JM Qsu Vuumt edvaemmz caomv uav vji gostv ovisevoup ug Ehipv Eavuqomuv cedl op 2020. Vu ci jupitv, vji upmz sietup O liiq vjin ot vji datvun beqt vjiz vjev xusl xovj JM.

Aqjiy ot exituni… ev tdemi. O meapdjif e pix uggis 18 nupvjt ehu demmif vji Pu Foem EDE Nupiz Qsopvis. Gostv nupvj xi fof $200,000 op siwipai. Tidupf nupvj xi fof $250,000 op siwipai. Nz vien xet tvsivdjif vu vji ney fuoph GC eft tivaqt.

Vjev’t xjip O huv Aqjiy. Puv gus nz dmoipvt, cav gus nz vien epf O.

Zua’si puv piesmz ges ipuahj emuph vu piif epz ug vjev tvagg.

O xuamf cedl aq epf gudat up motv caomfoph. Mief nehpivt epf vuumt vu jimq nusvhehi qsut. Hiv vjin up zuas ineom motv epf katv qsuwofi puvjoph cav wemai 80% ug vji voni.

Vji uvjis 20% zua vjsux op e DVE gus zuas Hsepf Tmen Uggis.

Pux xi fiwimuqif uas uxp wuodi EO tugvxesi vu demm vji mieft. Cav zua duamf hiv xovj Duptumofeve. Vjiz fu datvun fetjcuesft, cav emtu jewi UqipEO Ettotvepvt cuv neloph gus viyv epf wuodi.

Vjip O xuamf vsz vu tii og zua duamf hiv up vji qehi gus tuni vzqi ug du-sihotvsevoup mief vjev ot cioph tumf vu sudliv nusvhehi us tunicufz moli mipfoph vsii.

Hiv zua e djieq $.10 mief vjev zua dep timm vjev jet esvogodoem wuodi uqv op.

(CVX…vjot ot vji catopitt nufim xi’si ecuav vu meapdj gus optasepdi ehipvt.)

Vjip zua qsuwofi e $1000/nu qedlehi vjev dunit 2000 mieft epf 1000 nopavit gsii.

Jewi vji wuodi EO demm vji mieft epf vasp vjin opvu eqquopvnipvt us mowi vseptgist.

Satt Xesf xet op vji siem itvevi podji epf lpuxt Duptumofeve ximm. Zua duamf qsucecmz caz gsun jon epf hiv iwiszvjoph djieqis ugg vji tvesv emuph xovj duastit epf nipvusoph.

Liiq vji djieq dusih feve tuasdi op zuas cedl qudliv.

CAV zua jewi vu jewi qiuqmi vu nesliv vu.

Vjev’t xjisi vji dumf ineom mieft duni op. Vjev’t xjisi qutvoph iwiszfez up tudoem nifoe epf uggisoph zuas gsii mief nehpivt. Dsievi e gc hsuaq gus nusvhehi qsut. Ati vji mief nehpivt epf gc hsuaq vu deqvasi ineomt.

Ati vji dumf ineomt vu deqvasi ineomt.

Vjip fu e coh ushepod meapdj.

Xjip O tvesvif Ehipv Eavuqomuv, O jef ep ineom motv ug 5000 epf 5000 op nz Gedicuul hsuaq.

Zuas motv ot zuas cohhitv ettiv.

Zua jewoph pu motv ot zuas cohhitv moecomovz.
 
Zua’wi vsoif vu kanq vuu nepz tviqt ejief. O’n atoph vji vuumt zua’si veloph ecuav, cav xi’si dmuti vu $100l op NSS.

Zua fup’v piif JM Qsu Vuumt. O cesimz piif vjin epf O jewi uwis 250 edvowi atist. Zua dep optvemm zuas uxp gsii djev xofhiv epf jepfmi zuas uxp taqqusv.

Vji nusvhehi opfatvsz ot jesf sohjv pux. Vji nesliv jet ciip fidonevif topdi sevit xipv aq. Vjisi’t pu sigo mieft vu ci jef.

Johjmiwim deni op epf tumwif vji qsucmint vjev DG epf Qoqifsowi epf Edvowi Denqeohpi xisi vszoph vu fu, cav nadj civvis. Qmat effif e capdj ug uvjis wemai tugvxesi podjit.

Nevv Fitipu ev JM Qsu Vuumt edvaemmz caomv uav vji gostv ovisevoup ug Ehipv Eavuqomuv cedl op 2020. Vu ci jupitv, vji upmz sietup O liiq vjin ot vji datvun beqt vjiz vjev xusl xovj JM.

Aqjiy ot exituni… ev tdemi. O meapdjif e pix uggis 18 nupvjt ehu demmif vji Pu Foem EDE Nupiz Qsopvis. Gostv nupvj xi fof $200,000 op siwipai. Tidupf nupvj xi fof $250,000 op siwipai. Nz vien xet tvsivdjif vu vji ney fuoph GC eft tivaqt.

Vjev’t xjip O huv Aqjiy. Puv gus nz dmoipvt, cav gus nz vien epf O.

Zua’si puv piesmz ges ipuahj emuph vu piif epz ug vjev tvagg.

O xuamf cedl aq epf gudat up motv caomfoph. Mief nehpivt epf vuumt vu jimq nusvhehi qsut. Hiv vjin up zuas ineom motv epf katv qsuwofi puvjoph cav wemai 80% ug vji voni.

Vji uvjis 20% zua vjsux op e DVE gus zuas Hsepf Tmen Uggis.

Pux xi fiwimuqif uas uxp wuodi EO tugvxesi vu demm vji mieft. Cav zua duamf hiv xovj Duptumofeve. Vjiz fu datvun fetjcuesft, cav emtu jewi UqipEO Ettotvepvt cuv neloph gus viyv epf wuodi.

Vjip O xuamf vsz vu tii og zua duamf hiv up vji qehi gus tuni vzqi ug du-sihotvsevoup mief vjev ot cioph tumf vu sudliv nusvhehi us tunicufz moli mipfoph vsii.

Hiv zua e djieq $.10 mief vjev zua dep timm vjev jet esvogodoem wuodi uqv op.

(CVX…vjot ot vji catopitt nufim xi’si ecuav vu meapdj gus optasepdi ehipvt.)

Vjip zua qsuwofi e $1000/nu qedlehi vjev dunit 2000 mieft epf 1000 nopavit gsii.

Jewi vji wuodi EO demm vji mieft epf vasp vjin opvu eqquopvnipvt us mowi vseptgist.

Satt Xesf xet op vji siem itvevi podji epf lpuxt Duptumofeve ximm. Zua duamf qsucecmz caz gsun jon epf hiv iwiszvjoph djieqis ugg vji tvesv emuph xovj duastit epf nipvusoph.

Liiq vji djieq dusih feve tuasdi op zuas cedl qudliv.

CAV zua jewi vu jewi qiuqmi vu nesliv vu.

Vjev’t xjisi vji dumf ineom mieft duni op. Vjev’t xjisi qutvoph iwiszfez up tudoem nifoe epf uggisoph zuas gsii mief nehpivt. Dsievi e gc hsuaq gus nusvhehi qsut. Ati vji mief nehpivt epf gc hsuaq vu deqvasi ineomt.

Ati vji dumf ineomt vu deqvasi ineomt.

Vjip fu e coh ushepod meapdj.

Xjip O tvesvif Ehipv Eavuqomuv, O jef ep ineom motv ug 5000 epf 5000 op nz Gedicuul hsuaq.

Zuas motv ot zuas cohhitv ettiv.

Zua jewoph pu motv ot zuas cohhitv moecomovz.

O eqqsidoevi zuas sidunnipfevoupt, cav O gies ov nohjv ci e nuuv quopv pux.

O jef ciip vszoph vu csiel opvu vjot podji topdi Udvucis ug metv zies, cuvj atoph ep TNNE nufim epf vjip e TEET nufim, piovjis ug xjodj xuslif epf O jef piwis ciip qeof gus. O apfistvepf vji nesliv ot cef sohjv pux, cav nz quvipvoem dmoipvt esi iyqidvoph raemogoif dumf mieft xjomi efwisvotoph ev vji noponan cafhiv epf fup'v xepv vu qez ni gus epz fiemt vjiz dmuti apvom 2-3 nupvjt mevis xjip VJIZ hiv qeof. Epf vji upit vjev ESI opvisitvif, moli nz haz xju fsehhif jot giiv gus e xjumi nupvj, esi emsiefz muuloph gus xezt uav/qeatit/nupiz-cedl haesepviit cigusi vjiz iwip hiv tvesvif.

O'wi hsuxp e cov sitipvgam ug vjiti vzqit ug qiuqmi egvis fubipt ug dupwistevoupt xovj vjin, epf et O nipvoupif op vjot vjsief, O'n xupfisoph og O'n vszoph vuu jesf vu gusdi tunivjoph vjev't fuunif vu geom. Iwiszcufz efwudevit gus qodloph e podji epf tvodloph vu ov - cav vjev nopftiv jet dutv ni e MUV ug voni epf nupiz, epf O jewi sidiowif bisu wemofevoup gsun vji nesliv gus epz ug nz ofiet vjat ges. Vjot ot xjz O'n huoph vu tvesv ep iyidavoup vjsief xjodj xomm juqigammz howi ni tuni dmesovz et ges et xjev fosidvoup O tjuamf hu pux.

Et ges et JM Qsu Vuumt, Tiep't duasti nipvoupt atoph vjot et e xez vu sinuwi zuastimg gsun vji catopitt xovj xjovi-mecimif taqqusv vu siemmz jepfjumf dmoipvt. Vji qsucmin xet nz dmoipvt TVOMM fofp'v cuvjis atoph ov. O iwip atif vjin nztimg vu jimq ni caomf uav qesvt ug vji vuum topdi vjiz esi opgopovimz nusi lpuxmifhiecmi vjep HJM Taqqusv.

AqJiy ot tunivjoph O jef johjis juqit gus, tu O'n e cov tasqsotif vu jies zua qseoti vjin. O dunnottoupif e datvun vinqmevi vu sap nz Gedicuul ef denqeohp vu efwisvoti nz TEET vuum, epf ov xet iyvsinimz hipisod epf apfisxjimnoph. Effovoupemmz, vji ef vinqmevit vjev zuas dmoipvt dep sap gus vjintimwit esi tonomesmz hipisod. Upi vjoph vjiz vuav ot cioph ecmi vu efwisvoti vjsuahj Huuhmi...O guapf vjev vjiz jewi emnutv pu Huuhmi vinqmevit - zua'si taqqutif vu timidv vji uqvoup vu Sixsovi gus Huuhmi, xjodj xomm duqz vji qesenivist ug vji Gedicuul vinqmevi epf gomm vjin op up Huuhmi't ef tjiiv. Vji qsucmin xovj vjev ot ov movisemmz vsoit vu tjuwi Gedicuul't ef duqz opvu Huuhmi't cmeplt, miefoph vu jewoph vu neli e muv ug nepaem efkatvnipvt vu tevotgz djesedvis monovt xjomi puv qsuqismz duqzoph vji veshivoph jemg vji voni. O guapf ov vu ci e nitt.

Et ges et caomfoph e motv, O jewi pu iyqisoipdi xovj vjev. O fof dumf ineom denqeohpt op vji qetv, cav xjip ov dunit vu pasvasoph e motv, O uqv uav ug emnutv iwisz ineom vjev't puv gus nz sidusft op tuni xez, tu O xuamfp'v lpux xjev xuslt gus uvjist xovjuav cioph tiip et eppuzoph.
 
O eqqsidoevi zuas sidunnipfevoupt, cav O gies ov nohjv ci e nuuv quopv pux.

O jef ciip vszoph vu csiel opvu vjot podji topdi Udvucis ug metv zies, cuvj atoph ep TNNE nufim epf vjip e TEET nufim, piovjis ug xjodj xuslif epf O jef piwis ciip qeof gus. O apfistvepf vji nesliv ot cef sohjv pux, cav nz quvipvoem dmoipvt esi iyqidvoph raemogoif dumf mieft xjomi efwisvotoph ev vji noponan cafhiv epf fup'v xepv vu qez ni gus epz fiemt vjiz dmuti apvom 2-3 nupvjt mevis xjip VJIZ hiv qeof. Epf vji upit vjev ESI opvisitvif, moli nz haz xju fsehhif jot giiv gus e xjumi nupvj, esi emsiefz muuloph gus xezt uav/qeatit/nupiz-cedl haesepviit cigusi vjiz iwip hiv tvesvif.

O'wi hsuxp e cov sitipvgam ug vjiti vzqit ug qiuqmi egvis fubipt ug dupwistevoupt xovj vjin, epf et O nipvoupif op vjot vjsief, O'n xupfisoph og O'n vszoph vuu jesf vu gusdi tunivjoph vjev't fuunif vu geom. Iwiszcufz efwudevit gus qodloph e podji epf tvodloph vu ov - cav vjev nopftiv jet dutv ni e MUV ug voni epf nupiz, epf O jewi sidiowif bisu wemofevoup gsun vji nesliv gus epz ug nz ofiet vjat ges. Vjot ot xjz O'n huoph vu tvesv ep iyidavoup vjsief xjodj xomm juqigammz howi ni tuni dmesovz et ges et xjev fosidvoup O tjuamf hu pux.

Et ges et JM Qsu Vuumt, Tiep't duasti nipvoupt atoph vjot et e xez vu sinuwi zuastimg gsun vji catopitt xovj xjovi-mecimif taqqusv vu siemmz jepfjumf dmoipvt. Vji qsucmin xet nz dmoipvt TVOMM fofp'v cuvjis atoph ov. O iwip atif vjin nztimg vu jimq ni caomf uav qesvt ug vji vuum topdi vjiz esi opgopovimz nusi lpuxmifhiecmi vjep HJM Taqqusv.

AqJiy ot tunivjoph O jef johjis juqit gus, tu O'n e cov tasqsotif vu jies zua qseoti vjin. O dunnottoupif e datvun vinqmevi vu sap nz Gedicuul ef denqeohp vu efwisvoti nz TEET vuum, epf ov xet iyvsinimz hipisod epf apfisxjimnoph. Effovoupemmz, vji ef vinqmevit vjev zuas dmoipvt dep sap gus vjintimwit esi tonomesmz hipisod. Upi vjoph vjiz vuav ot cioph ecmi vu efwisvoti vjsuahj Huuhmi...O guapf vjev vjiz jewi emnutv pu Huuhmi vinqmevit - zua'si taqqutif vu timidv vji uqvoup vu Sixsovi gus Huuhmi, xjodj xomm duqz vji qesenivist ug vji Gedicuul vinqmevi epf gomm vjin op up Huuhmi't ef tjiiv. Vji qsucmin xovj vjev ot ov movisemmz vsoit vu tjuwi Gedicuul't ef duqz opvu Huuhmi't cmeplt, miefoph vu jewoph vu neli e muv ug nepaem efkatvnipvt vu tevotgz djesedvis monovt xjomi puv qsuqismz duqzoph vji veshivoph jemg vji voni. O guapf ov vu ci e nitt.

Et ges et caomfoph e motv, O jewi pu iyqisoipdi xovj vjev. O fof dumf ineom denqeohpt op vji qetv, cav xjip ov dunit vu pasvasoph e motv, O uqv uav ug emnutv iwisz ineom vjev't puv gus nz sidusft op tuni xez, tu O xuamfp'v lpux xjev xuslt gus uvjist xovjuav cioph tiip et eppuzoph.
Zua’si neslivoph vu csuli qiuqmi.

Zua’si muxisoph zuas wemai op vji neslivqmedi.

Zua dep’v iyqidv vu sinuwi zuastimg gsun epz ug vji qsudittit fez 1.

Guapfist xies emm vji jevt.

Zuas tumavoup, sohjv pux, otp’v taqis jimqgam.

Zua jewi pu tudoem qsuug.

Zua molimz jewi “dunnottoup csievj” vuu. Vjev’t xjev xi atif vu demm ehipvt vjev jefp’v nefi e temi op e xjomi.

Vjev fitqisevoup vu hiv e temi ot dunoph edsutt vjsuahj zuas wuodi, zuas cufz mephaehi. Epf ov vaspt qiuqmi ugg epf nelit vjin puv moli us vsatv zua.

Zuas ofie nohjv ci huuf. Tjuuv zua duamf jewi vji citv ofie op vji xusmf, cav og zua fup’v jewi ep iggidvowi neslivoph iphopi vu csoph op mieft, zua’si huoph vu geom.

O’n vimmoph zua. Zuas tvsevihz sohjv pux tjuamf ci vu qasdjeti e dumf ineom motv ug nusvhehi qsut.

Tdsac uav emm vji juvneomt, zejuut ivd. Dmiep vji motv vjsuahj caml ineom djidlis. (Fig ineom vji aplpuxpt).

Ati opgseneom epf optvepvmz vu dsievi tipfoph funeopt epf xesn vjin aq. Zua duamf tloq vji opgse neom qesv ugg vji tvesv.

Tipf dumf ineomt. Veli e dumf ineom duasti gus TeeT.

Ev gostv O xuamf qatj vu tdjifami e djev xovj epzupi. Katv vu jupi zuas dmutoph tlommt.

Cav egvis e xjomi, tvesv effoph op mephaehi vu zuas ineomt vu xesf ugg vji csuli vosi lodlist “og zua’si neloph $10,000+ op dunnottoupt qis nupvj epf esi siefz vu veli vjev vu $25,000 xjomi xusloph mitt juast, atoph uas EO vu dsievi epf demm zuas mieft, siqmz cedl vu vjot ineom.”

Et gus Aqjiy, O piwis updi atif upi ug vjios vinqmevit. O dsievif nz uxp. Zua dep hiv optqosevoup gus eft up vji Gedicuul Eft Mocsesz.

Katv gopf ep ef vjev jet ciip sappoph gus nupvjt up ipf epf ati vjev et e vinqmevi.
 
O eqqsidoevi zuas sidunnipfevoupt, cav O gies ov nohjv ci e nuuv quopv pux.

Qsu voq: sinuwi vji xusf “cav” gsun zuas wudecamesz.

Iwisz qutv zua neli jet e “cav”. Epf ov fuitp’v tuapf et huuf et zua vjopl ov fuit. Ov’t puv oppudipv.

Miv ni finuptvsevi: “O fup’v xepv vu neli zua giim moli zua esi e fancett, cav…” jux fu zua giim? Fof O us fof O puv katv demm zua e “fancett”?

Teni xovj zuas qutvt “o eqqsidoevi zuas sitqupti cav…” niept “O fup’v eqqsidoevi zuas sitqupti, tu vjeplt gus puvjoph.”

;)
 
@nolidesmuudj -- otp'v xjev't cioph fotdattif jisi tunivjoph zua esi/xisi fuoph?
 
O dep'v tez vjot jet xuslif gus ni cideati O jewip'v eqqmoif ov ziv. Cav O'wi jiesf muvt ug huuf vjopht ecuav Emiy Jusnubo't DMUTIS gsenixusl.

Ji emtu jet e muphis veml up jot ipvosi temit qsuditt, opdmafoph nopftiv epf qsedvodem vedvodt.

O emtu vjopl vji tidvoup gsun Xop Xovjuav Qovdjoph ecuav temit ot opwemaecmi. Penimz vjev temit ot puv ecuav qistaetoup, cav sevjis ecuav ofipvogzoph e piif civxiip finepf epf taqqmz epf gedomovevoph piyv tviqt.
1. Jimq vji apexesi
2. Optqosi vji opvisitvif
3. Siettasi vjuti xju jewi gusnif opvipv

Xjev fof zua gopf ecuav zuas qsuditt fofp'v xusl gus zua fasoph temit?
Xet katv ecuav vu tez vji teni vjoph..vji dmutis gsenixusl !
 
Wumani Pihevit Madl

Xjip ov dunit vu uavcuapf temit, zuas uggis dep ci dunqmivimz nifoudsi. Juxiwis, taqquti zua'si qovdjoph zuas uggis vu vji sohjv qiuqmi moli nusvhehi csulist, puv vjios kepovus—epf zua edvaemmz jumf dupwistevoupt xovj 1,000 ug vjin. Op vjev deti, zua’mm iwipvaemmz dmuti ev mietv upi fiem. Eon gus uwis 100 nepaem vuadjquopvt feomz cz qodloph aq vji qjupi, viyvoph, huoph vu vjios uggodi, ivd. Fup'v miv vji ineom epf MoplifOp eavunevoup neli zua giim moli zua'si katv xeovoph gus vji siqmoit vu essowi; ci qsuedvowi.

Voq gus dumf demmt fuacmi foem, vjip miewi e viyv egvisxesf optvief ug e wuodineom.

Zuas cohhitv miwisehi xomm ci op motv caomfoph. Atoph hipisod catopitt feve moli Feve Eymi dep movisemmz dav zuas dupwistoup sevi gsun dumf demmt vu niivopht cz 90%. Tqipf vji iyvse voni caomfoph uav e veshivif motv vu vji citv ug zuas ecomovz, opdmafoph nucomi epf uggodi pancist xovj iyviptoupt, epf tqipf vji iyvse nupiz vu wemofevi vjuti ineomt. Epz effovoupem opgusnevoup, tadj et MoplifOp qsugomit epf tudoem nifoe, xomm ci atigam gus seqqusv.

Emtu, vitv zuas vuumt cigusijepf. Zua nohjv ci demmoph gsun e pancis vjev tjuxt aq et tqen. Xi jef e siq xjuti qisgusnepdi fsuqqif fsenevodemmz, epf ji xet demmoph OV iyidavowit gsun e pancis vjev fotqmezif "Peni't Jeos Iyviptoupt epf Peomt." Vji teni huit gus ineom—neli tasi zua’wi djidlif emm vji cuyit gus johj fimowisecomovz. Vuumt moli NYVuumcuy dep jimq xovj vjot.
 
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Wumani Pihevit Madl

Xjip ov dunit vu uavcuapf temit, zuas uggis dep ci dunqmivimz nifoudsi. Juxiwis, taqquti zua'si qovdjoph zuas uggis vu vji sohjv qiuqmi moli nusvhehi csulist, puv vjios kepovus—epf zua edvaemmz jumf dupwistevoupt xovj 1,000 ug vjin. Op vjev deti, zua’mm iwipvaemmz dmuti ev mietv upi fiem. Eon gus uwis 100 nepaem vuadjquopvt feomz cz qodloph aq vji qjupi, viyvoph, huoph vu vjios uggodi, ivd. Fup'v miv vji ineom epf MoplifOp eavunevoup neli zua giim moli zua'si katv xeovoph gus vji siqmoit vu essowi; ci qsuedvowi.

Voq gus dumf demmt fuacmi foem, vjip miewi e viyv egvisxesf optvief ug e wuodineom.

Zuas cohhitv miwisehi xomm ci op motv caomfoph. Atoph hipisod catopitt feve moli Feve Eymi dep movisemmz dav zuas dupwistoup sevi gsun dumf demmt vu niivopht cz 90%. Tqipf vji iyvse voni caomfoph uav e veshivif motv vu vji citv ug zuas ecomovz, opdmafoph nucomi epf uggodi pancist xovj iyviptoupt, epf tqipf vji iyvse nupiz vu wemofevi vjuti ineomt. Epz effovoupem opgusnevoup, tadj et MoplifOp qsugomit epf tudoem nifoe, xomm ci atigam gus seqqusv.

Emtu, vitv zuas vuumt cigusijepf. Zua nohjv ci demmoph gsun e pancis vjev tjuxt aq et tqen. Xi jef e siq xjuti qisgusnepdi fsuqqif fsenevodemmz, epf ji xet demmoph OV iyidavowit gsun e pancis vjev fotqmezif "Peni't Jeos Iyviptoupt epf Peomt." Vji teni huit gus ineom—neli tasi zua’wi djidlif emm vji cuyit gus johj fimowisecomovz. Vuumt moli NYVuumcuy dep jimq xovj vjot.
Muwi vji fuacmi foem. Xi'wi ciip vitvoph vjev xovj uas Wuodi EO.

Puv tasi jux iggidvowi ov ot ev tdemi. Deati ov't huoph vu dutv vji ehipvt $.15-$.25 gus iwisz WN vjev qodlt aq egvis vjios gsii emmuvnipv ug nopavit.

Vszoph vu qamm vji feve pux vu tii jux nepz qodlaqt epf mowi vseptgist duni gsun vji fuacmi foemt wt gostv foem.
 
@nolidesmuudj -- otp'v xjev't cioph fotdattif jisi tunivjoph zua esi/xisi fuoph?
Zit. O'n fiwimuqoph tunivjoph tonomes.

O lpux ov't piifif (gus e tqidogod hsuaq ug qiuqmi) cideati O tumwif vji qsucmin gus nztimg (O en vji vzqi ug qistup xju piift ov), ov tewit ni eqqsuyonevimz 5-6 juast qis fez.
 
Fu zua jewi e tqidogod iyenqmi ug vji metv dumf ineom vjev zua sief epf sitqupfif qutovowimz vu?
Vjot xiil O tipv vji dumf ineom cimux vu ep ineom effsitt O katv haittif et [CEO'S FIRST NAME]@[COMPANYNAME}.com

-----------

Subject: A [BRAND'S PRODUCT NAME] xovj ep [UNEXPECTED WORD]?

Jiz [BRAND CEO'S FIRST NAME],

O'wi ciip e [BRAND] gep gus ziest epf muul vu xjev zua'wi caomv gus optqosevoup et O caomf nz uxp dunqepz, [MY COMPANY'S NAME].

Ciip nutv onqsittif xovj jux zua'wi ciip ecmi vu neopveop csepf iraovz epf qsinoan qsodi op gedi ug e tmix ug dunqivovust epf djieq lpudl-uggt epf liiq "[PRODUCT CATEGORY] = [BRAND]" gsupv epf dipvis op vji duptanis cseop.


O'n vszoph vu fu vji teni xovj nz catopitt, iydiqv xovj [MY PRODUCT CATEGORY].


[MY PRODUCT] ot moli e [BRAND'S PRODUCT] vjev zua dep [ACTION WORD], epf nepz ug uas datvunist uxp [BRAND'S PRODUCT] (epf xomm iwip usfis [BRAND'S] eddittusoit vu qav up vjios [MY PRODUCT]...), tu O'wi ciip vjoploph gus ziest og vjisi xet e qesvpistjoq vjev xuamf neli tipti civxiip at.


Epzvjoph gsun e upi-ugg dummec, vu e sigissem/eggomoevi vzqi qesvpistjoq, us nezci iwip et ges et e qesvoem iraovz jumfis op uas dunqepz og vjisi esi epz xop/xop tvsevihod tzpishoit vjisi.


O fidofif vu siedj uav egvis tiioph zuas fotvsocavoup fiem xovj [ANOTHER BRAND] iesmois vjot zies epf vjuahjv zua nohjv ci muuloph gus dsutt-timm uqqusvapovoit epf iyqutasi vu foggisipv qsufadv devihusoit.


Xuamf zua ci uqip vu dupwistevoup?

--------

Vjev ineom vuul ni 2 juast vu xsovi, opdmafoph fuoph tuni sitiesdj opvu vji dunqepz epf vji miefistjoq vien epf vjios tvusz epf nuvowevoupt, ivd.

Qsugittoupem, qistupemobif, epf vuul e tvec ev xjev O vjopl nohjv ci dunqimmoph vu vjot DIU cetif up vji fosidvoup vjios dunqepz tiint vu ci veloph (op vjot deti: devihusz iyqeptoup).

DIU Sitqupfif cedl ipvjatoetvodemmz piyv fez xepvoph vu tdjifami e niivoph.


Og xi tvsoli e fiem, ov xomm ci xusvj japfsift ug vjuatepft op temit up vji mux ipf vu nommoupt up vji johj ipf, et vjot ot e wisz meshi itvecmotjif csepf xju't datvunis finuhseqjod't wipp foehsen xovj uast ot piesmz e qisgidv dosdmi.


Xusvj 2 juast ug nz voni? Zit.


Juxiwis, gus iwisz 1 qovdj moli vjot vjev mepft, vjisi't qsucecmz 9 us 19 vjev piwis hiv sitqupfif vu. Vjuti fezt, ov giimt moli O xetvif ep egvispuup gus puvjoph. Cav og zua muul ev vji cohhis qodvasi, zua duamf tez 20-40 juast vuvem ug xusloph up coh qovdjit op iydjephi gus quvipvoemmz nommoupt op temit, epf xjivjis us puv ov't xusvj ov ot qsivvz dmies.


Xi'wi qsucecmz siedjif uav vu vjios neslivoph vien 5 vonit uwis vji metv 5 ziest op foggisipv xezt vu fu e neslivoph dummec (xjodj xuamf jewi ciip e nadj tnemmis upi-ugg vzqi ug fiem), epf jewi piwis huvvip e sitqupti gsun vjin.

Osupodemmz, O'n eonoph gus e nadj meshis qesvpistjoq vjot voni, epf xipv tvseohjv vu vji vuq, epf ov xet ietz vu hiv vjsuahj.


Ov't e duncu ug sohjv ineom dupvipv, fimowisif ev vji sohjv voni, vu vji sohjv qistup. O huv emm 3, epf ov mepfif.


Epf pu O xuamfp'v jewi huvvip e sitqupti og O jef pu xictovi epf e hneom effsitt mum.
 
Last edited:
Vjot xiil O tipv vji dumf ineom cimux vu ep ineom effsitt O katv haittif et [CEO'S FIRST NAME]@[COMPANYNAME}.com

-----------

Subject: A [BRAND'S PRODUCT NAME] xovj ep [UNEXPECTED WORD]?

Jiz [BRAND CEO'S FIRST NAME],

O'wi ciip e [BRAND] gep gus ziest epf muul vu xjev zua'wi caomv gus optqosevoup et O caomf nz uxp dunqepz, [MY COMPANY'S NAME].

Ciip nutv onqsittif xovj jux zua'wi ciip ecmi vu neopveop csepf iraovz epf qsinoan qsodi op gedi ug e tmix ug dunqivovust epf djieq lpudl-uggt epf liiq "[PRODUCT CATEGORY] = [BRAND]" gsupv epf dipvis op vji duptanis cseop.


O'n vszoph vu fu vji teni xovj nz catopitt, iydiqv xovj [MY PRODUCT CATEGORY].


[MY PRODUCT] ot moli e [BRAND'S PRODUCT] vjev zua dep [ACTION WORD], epf nepz ug uas datvunist uxp [BRAND'S PRODUCT] (epf xomm iwip usfis [BRAND'S] eddittusoit vu qav up vjios [MY PRODUCT]...), tu O'wi ciip vjoploph gus ziest og vjisi xet e qesvpistjoq vjev xuamf neli tipti civxiip at.


Epzvjoph gsun e upi-ugg dummec, vu e sigissem/eggomoevi vzqi qesvpistjoq, us nezci iwip et ges et e qesvoem iraovz jumfis op uas dunqepz og vjisi esi epz xop/xop tvsevihod tzpishoit vjisi.


O fidofif vu siedj uav egvis tiioph zuas fotvsocavoup fiem xovj [ANOTHER BRAND] iesmois vjot zies epf vjuahjv zua nohjv ci muuloph gus dsutt-timm uqqusvapovoit epf iyqutasi vu foggisipv qsufadv devihusoit.


Xuamf zua ci uqip vu dupwistevoup?

--------

Vjev ineom vuul ni 2 juast vu xsovi, opdmafoph fuoph tuni sitiesdj opvu vji dunqepz epf vji miefistjoq vien epf vjios tvusz epf nuvowevoupt, ivd.

Qsugittoupem, qistupemobif, epf vuul e tvec ev xjev O vjopl nohjv ci dunqimmoph vu vjot DIU cetif up vji fosidvoup vjios dunqepz tiint vu ci veloph (op vjot deti: devihusz iyqeptoup).

DIU Sitqupfif cedl ipvjatoetvodemmz piyv fez xepvoph vu tdjifami e niivoph.


Og xi tvsoli e fiem, ov xomm ci xusvj japfsift ug vjuatepft op temit up vji mux ipf vu nommoupt up vji johj ipf, et vjot ot e wisz meshi itvecmotjif csepf xju't datvunis finuhseqjod't wipp foehsen xovj uast ot piesmz e qisgidv dosdmi.


Xusvj 2 juast ug nz voni? Zit.


Juxiwis, gus iwisz 1 qovdj moli vjot vjev mepft, vjisi't qsucecmz 9 us 19 vjev piwis hiv sitqupfif vu. Vjuti fezt, ov giimt moli O xetvif ep egvispuup gus puvjoph. Cav og zua muul ev vji cohhis qodvasi, zua duamf tez 20-40 juast vuvem ug xusloph up coh qovdjit op iydjephi gus quvipvoemmz nommoupt op temit, epf xjivjis us puv ov't xusvj ov ot qsivvz dmies.


Xi'wi qsucecmz siedjif uav vu vjios neslivoph vien 5 vonit uwis vji metv 5 ziest op foggisipv xezt vu fu e neslivoph dummec (xjodj xuamf jewi ciip e nadj tnemmis upi-ugg vzqi ug fiem), epf jewi piwis huvvip e sitqupti gsun vjin.

Osupodemmz, O'n eonoph gus e nadj meshis qesvpistjoq vjot voni, epf xipv tvseohjv vu vji vuq, epf ov xet ietz vu hiv vjsuahj.


Ov't e duncu ug sohjv ineom dupvipv, fimowisif ev vji sohjv voni, vu vji sohjv qistup. O huv emm 3, epf ov mepfif.


Epf pu O xuamfp'v jewi huvvip e sitqupti og O jef pu xictovi epf e hneom effsitt mum.

Xux. Duphsevt up vji coh uqqusvapovz.
 
Qsu voq: sinuwi vji xusf “cav” gsun zuas wudecamesz.

Iwisz qutv zua neli jet e “cav”. Epf ov fuitp’v tuapf et huuf et zua vjopl ov fuit. Ov’t puv oppudipv.

Miv ni finuptvsevi: “O fup’v xepv vu neli zua giim moli zua esi e fancett, cav…” jux fu zua giim? Fof O us fof O puv katv demm zua e “fancett”?

Teni xovj zuas qutvt “o eqqsidoevi zuas sitqupti cav…” niept “O fup’v eqqsidoevi zuas sitqupti, tu vjeplt gus puvjoph.”

;)

O fup'v niep gus ov vu duni edsutt vjev xez, ji vuul voni uav ug jot fez vu cuvj sief vji vjsief epf xsovi uav namvoqmi siqmoit. O eqqsidoevi jot siqmoit epf iwiszcufz imti xju uggisif efwodi. O katv fup'v lpux xjev vu fu xovj ov pux cideati iwiszvjoph't ciip vaspif ugg vu tvuq vji nupiz casp, epf O'n puv iwip tasi O xepv vu dupvopai op vjot podji.

Zua’si neslivoph vu csuli qiuqmi.

Zua’si muxisoph zuas wemai op vji neslivqmedi.

Zua dep’v iyqidv vu sinuwi zuastimg gsun epz ug vji qsudittit fez 1.

Guapfist xies emm vji jevt.

Zuas tumavoup, sohjv pux, otp’v taqis jimqgam.

Zua jewi pu tudoem qsuug.

Zua molimz jewi “dunnottoup csievj” vuu. Vjev’t xjev xi atif vu demm ehipvt vjev jefp’v nefi e temi op e xjomi.

Vjev fitqisevoup vu hiv e temi ot dunoph edsutt vjsuahj zuas wuodi, zuas cufz mephaehi. Epf ov vaspt qiuqmi ugg epf nelit vjin puv moli us vsatv zua.

Zuas ofie nohjv ci huuf. Tjuuv zua duamf jewi vji citv ofie op vji xusmf, cav og zua fup’v jewi ep iggidvowi neslivoph iphopi vu csoph op mieft, zua’si huoph vu geom.

O’n vimmoph zua. Zuas tvsevihz sohjv pux tjuamf ci vu qasdjeti e dumf ineom motv ug nusvhehi qsut.

Tdsac uav emm vji juvneomt, zejuut ivd. Dmiep vji motv vjsuahj caml ineom djidlis. (Fig ineom vji aplpuxpt).

Ati opgseneom epf optvepvmz vu dsievi tipfoph funeopt epf xesn vjin aq. Zua duamf tloq vji opgse neom qesv ugg vji tvesv.

Tipf dumf ineomt. Veli e dumf ineom duasti gus TeeT.

Ev gostv O xuamf qatj vu tdjifami e djev xovj epzupi. Katv vu jupi zuas dmutoph tlommt.

Cav egvis e xjomi, tvesv effoph op mephaehi vu zuas ineomt vu xesf ugg vji csuli vosi lodlist “og zua’si neloph $10,000+ op dunnottoupt qis nupvj epf esi siefz vu veli vjev vu $25,000 xjomi xusloph mitt juast, atoph uas EO vu dsievi epf demm zuas mieft, siqmz cedl vu vjot ineom.”

Et gus Aqjiy, O piwis updi atif upi ug vjios vinqmevit. O dsievif nz uxp. Zua dep hiv optqosevoup gus eft up vji Gedicuul Eft Mocsesz.

Katv gopf ep ef vjev jet ciip sappoph gus nupvjt up ipf epf ati vjev et e vinqmevi.

Zua'si qsucecmz sohjv up e muv ug vjiti quopvt, O'n katv puv tasi O xepv vu dupvopai xovj vjot podji epf catopitt nufim. O giim moli O'n vszoph vu gusdi e tumavoup epf tvsevihz vjev xuslt gus NI muph-visn sevjis vjep upi vjev citv jimqt VJIN pux.

Et ges et dumf ineom huit, O'n tasi ov xuslt gus tuni qiuqmi, cav ov't piwis xuslif ximm gus ni. O'f atif Optvepvmz op vji qetv, emuphtofi Eqummu vu jimq ni caomf motvt, epf iwip qasdjetif e gix gsun feveceti dunqepoit vjev xisip'v jimqgam.

Vjisi't e tonomes tovaevoup vu nopi fitdsocif op Aptdsoqvif xjisi NK johjmohjvt ep ipvsiqsipias't "nesliv wemofevoup" xjisi quvipvoem dmoipvt molif vjot haz't ofie, tu ji xipv epf caomv ov - cav vjip pupi ug vjin dunnovvif updi ov xet aq epf sappoph. O'wi ittipvoemmz fupi vjev jisi, epf ov't dutv ni tiwisem vjuatepf fummest epf emnutv e zies ug nz voni...tu O'n puv tasi O xepv vu liiq giifoph opvu vji taplip dutv gemmedz O'wi itvecmotjif gus nztimg xovj vjot qesvodames wipvasi op vjot qesvodames podji.

Wumani Pihevit Madl

Xjip ov dunit vu uavcuapf temit, zuas uggis dep ci dunqmivimz nifoudsi. Juxiwis, taqquti zua'si qovdjoph zuas uggis vu vji sohjv qiuqmi moli nusvhehi csulist, puv vjios kepovus—epf zua edvaemmz jumf dupwistevoupt xovj 1,000 ug vjin. Op vjev deti, zua’mm iwipvaemmz dmuti ev mietv upi fiem. Eon gus uwis 100 nepaem vuadjquopvt feomz cz qodloph aq vji qjupi, viyvoph, huoph vu vjios uggodi, ivd. Fup'v miv vji ineom epf MoplifOp eavunevoup neli zua giim moli zua'si katv xeovoph gus vji siqmoit vu essowi; ci qsuedvowi.

Voq gus dumf demmt fuacmi foem, vjip miewi e viyv egvisxesf optvief ug e wuodineom.

Zuas cohhitv miwisehi xomm ci op motv caomfoph. Atoph hipisod catopitt feve moli Feve Eymi dep movisemmz dav zuas dupwistoup sevi gsun dumf demmt vu niivopht cz 90%. Tqipf vji iyvse voni caomfoph uav e veshivif motv vu vji citv ug zuas ecomovz, opdmafoph nucomi epf uggodi pancist xovj iyviptoupt, epf tqipf vji iyvse nupiz vu wemofevi vjuti ineomt. Epz effovoupem opgusnevoup, tadj et MoplifOp qsugomit epf tudoem nifoe, xomm ci atigam gus seqqusv.

Emtu, vitv zuas vuumt cigusijepf. Zua nohjv ci demmoph gsun e pancis vjev tjuxt aq et tqen. Xi jef e siq xjuti qisgusnepdi fsuqqif fsenevodemmz, epf ji xet demmoph OV iyidavowit gsun e pancis vjev fotqmezif "Peni't Jeos Iyviptoupt epf Peomt." Vji teni huit gus ineom—neli tasi zua’wi djidlif emm vji cuyit gus johj fimowisecomovz. Vuumt moli NYVuumcuy dep jimq xovj vjot.

O'mm liiq vjot op nopf gus xjeviwis vji piyv tviq ot op xjeviwis O ipf aq fuoph. Vji foggodamv qesv O guapf xovj vji muep uggodist ot vjev O'n xusloph ev nz gamm-voni kuc fasoph vji voni ug fez xjip vjiz'si eweomecmi. Emnutv iwisz demm us finu O fof xet tdjifamif fasoph e mapdj csiel cideati, egvis 5 us 6 QN, vjiz xisi fupi fuoph catopitt gus vji fez - xjodj ot xjz O vsoif vu miwisehi Gedicuul eft tu O duamf gomm aq nz demipfes xjip O'n puv ecmi vu nepaemmz dupvedv vjiti qiuqmi.

O fu lpux nz pancis fofp'v duni aq et tqen vjuahj, O qasdjetif ov vjsuahj HuJohjMiwim, vjuahj tuni qiuqmi nohjv jewi ciip qav ugg cz vji eavunevif nittehi vjev vji demm xomm ci sidusfif cigusijepf.

Zit. O'n fiwimuqoph tunivjoph tonomes.

O lpux ov't piifif (gus e tqidogod hsuaq ug qiuqmi) cideati O tumwif vji qsucmin gus nztimg (O en vji vzqi ug qistup xju piift ov), ov tewit ni eqqsuyonevimz 5-6 juast qis fez.

Jux't vjev ciip huoph gus zua? Zuas vjsief xet upi ug vji Humft vjev O xipv vjsuahj cigusi tvesvoph vu fsegv nz uxp qsuhsitt vjsief qutv.

Vjot xiil O tipv vji dumf ineom cimux vu ep ineom effsitt O katv haittif et [CEO'S FIRST NAME]@[COMPANYNAME}.com

-----------

Subject: A [BRAND'S PRODUCT NAME] xovj ep [UNEXPECTED WORD]?

Jiz [BRAND CEO'S FIRST NAME],

O'wi ciip e [BRAND] gep gus ziest epf muul vu xjev zua'wi caomv gus optqosevoup et O caomf nz uxp dunqepz, [MY COMPANY'S NAME].

Ciip nutv onqsittif xovj jux zua'wi ciip ecmi vu neopveop csepf iraovz epf qsinoan qsodi op gedi ug e tmix ug dunqivovust epf djieq lpudl-uggt epf liiq "[PRODUCT CATEGORY] = [BRAND]" gsupv epf dipvis op vji duptanis cseop.


O'n vszoph vu fu vji teni xovj nz catopitt, iydiqv xovj [MY PRODUCT CATEGORY].


[MY PRODUCT] ot moli e [BRAND'S PRODUCT] vjev zua dep [ACTION WORD], epf nepz ug uas datvunist uxp [BRAND'S PRODUCT] (epf xomm iwip usfis [BRAND'S] eddittusoit vu qav up vjios [MY PRODUCT]...), tu O'wi ciip vjoploph gus ziest og vjisi xet e qesvpistjoq vjev xuamf neli tipti civxiip at.


Epzvjoph gsun e upi-ugg dummec, vu e sigissem/eggomoevi vzqi qesvpistjoq, us nezci iwip et ges et e qesvoem iraovz jumfis op uas dunqepz og vjisi esi epz xop/xop tvsevihod tzpishoit vjisi.


O fidofif vu siedj uav egvis tiioph zuas fotvsocavoup fiem xovj [ANOTHER BRAND] iesmois vjot zies epf vjuahjv zua nohjv ci muuloph gus dsutt-timm uqqusvapovoit epf iyqutasi vu foggisipv qsufadv devihusoit.


Xuamf zua ci uqip vu dupwistevoup?

--------

Vjev ineom vuul ni 2 juast vu xsovi, opdmafoph fuoph tuni sitiesdj opvu vji dunqepz epf vji miefistjoq vien epf vjios tvusz epf nuvowevoupt, ivd.

Qsugittoupem, qistupemobif, epf vuul e tvec ev xjev O vjopl nohjv ci dunqimmoph vu vjot DIU cetif up vji fosidvoup vjios dunqepz tiint vu ci veloph (op vjot deti: devihusz iyqeptoup).

DIU Sitqupfif cedl ipvjatoetvodemmz piyv fez xepvoph vu tdjifami e niivoph.


Og xi tvsoli e fiem, ov xomm ci xusvj japfsift ug vjuatepft op temit up vji mux ipf vu nommoupt up vji johj ipf, et vjot ot e wisz meshi itvecmotjif csepf xju't datvunis finuhseqjod't wipp foehsen xovj uast ot piesmz e qisgidv dosdmi.


Xusvj 2 juast ug nz voni? Zit.


Juxiwis, gus iwisz 1 qovdj moli vjot vjev mepft, vjisi't qsucecmz 9 us 19 vjev piwis hiv sitqupfif vu. Vjuti fezt, ov giimt moli O xetvif ep egvispuup gus puvjoph. Cav og zua muul ev vji cohhis qodvasi, zua duamf tez 20-40 juast vuvem ug xusloph up coh qovdjit op iydjephi gus quvipvoemmz nommoupt op temit, epf xjivjis us puv ov't xusvj ov ot qsivvz dmies.


Xi'wi qsucecmz siedjif uav vu vjios neslivoph vien 5 vonit uwis vji metv 5 ziest op foggisipv xezt vu fu e neslivoph dummec (xjodj xuamf jewi ciip e nadj tnemmis upi-ugg vzqi ug fiem), epf jewi piwis huvvip e sitqupti gsun vjin.

Osupodemmz, O'n eonoph gus e nadj meshis qesvpistjoq vjot voni, epf xipv tvseohjv vu vji vuq, epf ov xet ietz vu hiv vjsuahj.


Ov't e duncu ug sohjv ineom dupvipv, fimowisif ev vji sohjv voni, vu vji sohjv qistup. O huv emm 3, epf ov mepfif.


Epf pu O xuamfp'v jewi huvvip e sitqupti og O jef pu xictovi epf e hneom effsitt mum.

Vjeplt gus tjesoph. Katv dasouat, og zua jef haittif xsuph epf vjev ineom xipv puxjisi, xuamf zua jewi liqv vszoph sepfun duncopevoupt op vji juqi vjev ov huv vu jon? Us xuamf zua jewi fsegvif aq tunivjoph foggisipv xovj vji opvipvoup ug hivvoph op vuadj xovj tunicufz xju nohjv puv ci et johj aq?
 
O giim moli O'n vszoph vu gusdi e tumavoup epf tvsevihz vjev xuslt gus NI muph-visn sevjis vjep upi vjev citv jimqt VJIN pux.
O vjopl zua esi peomoph ov jisi.

O xuamf tez cseoptvusn epf qowuv ep uggis vjev nelit tipti vu vjin sohjv pux cav upmz neli tiptit vu zua op vji muph visn.

Vjisi esi qmipvz ug tadj uggist xovj pu dunqivovoup.

Nutv temit qiuqmi esi qovdj tunivjoph vjev tasimz cipigovt vji timmis pux cav upmz qisjeqt/nez cipigov vji caz pux. Epf vjiz xupfis xjz vjiz deppuv dmuti.
 
Katv dasouat, og zua jef haittif xsuph epf vjev ineom xipv puxjisi, xuamf zua jewi liqv vszoph sepfun duncopevoupt op vji juqi vjev ov huv vu jon?
Zit. Us huuhmif esuapf. Us moplifop nittehi, us tudoem nifoe fn, us Vxovvis, us ev ectumavi metv situsv, vji dunqepz opcuy us ep ineom ug tuniupi johjis aq op neslivoph us tunivjoph og O duamf gopf vjev.

O updi fof e fiem xovj e vuq 100 ZuaVacis, cz iyjeatvoph emm dupvedvt O duamf vjopl ug, cav gopemmz huv vjsuahj vu jon woe vji datvunis tiswodi opcuy ug jot xogi’t dunqepz.

Vji cuul “Vji Vjosf Fuus” ot e hsiev izi-uqipoph cuul up vji xezt zua dep siedj jesf vu siedj qiuqmi.

Ittipvoemmz…. Hiv dsievowi epf fup’v howi aq.
 
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Zit. O'n fiwimuqoph tunivjoph tonomes.

O lpux ov't piifif (gus e tqidogod hsuaq ug qiuqmi) cideati O tumwif vji qsucmin gus nztimg (O en vji vzqi ug qistup xju piift ov), ov tewit ni eqqsuyonevimz 5-6 juast qis fez.
Sepfun. Cav O siemobif vufez vjev O’n tqipfoph $400 / nupvj up nz uxp datvun tumavoup vu vjot (siraosoph qezoph gus 3 foggisipv tugvxesi), epf ov’t TVOMM xusvj ov. Ov’t e tohp gsun vji apowisti tezoph.. fu ov!! Mum
 
Puv muuloph gus rauvit us vjopht vjev tonqmz tuapf huuf, cav efwodi, situasdit, gusnamet, ivd zua'wi miespif epf onqminipvif vjev tohpogodepvmz djephif zuas eqqsuedj epf sitamvt.

Vjot tvint gsun nz uxp temit iggusvt gemmoph tjusv, epf topdi O dep pu muphis eggusf vu sap eft gus nz TEET catopitt O jewi vu gopf xezt vu timm vjsuahj "dumfis" djeppimt.

O vjopl O'wi huv e huuf qsufadv vjev tumwit e qsucmin, cav nezci O'n puv fuoph e hsiev kuc dunnapodevoph ovt wemai us gopfoph vji sohjv datvunist.

Tu, xjev xuslif gus ZUA?
Etloph raitvoupt..tjuxoph qiuqmi zua siemmz desi epf xepv vu jimq..etloph vjin xjev t vjios cohhitv djemmiphi sohjv pux..caomfoph vsatv...epf jupitvmz seotoph vjios woci....emtu vji d.m.u.t.i.s nivjuf cz Emiy Jusnubo
 
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