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Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout.
It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your product.
Easy trap to fall into: pay per post, make it look celeb-like.
I see these posts where a model is holding a product in a very awkward unrealistic way, they clearly don't use it and the caption reeks of talking points their agency copy-pasted. This shit doesn't work
Think about doing influence marketing, not influencer marketing. Are you really influencing someone with a product placement like that?
You need to reach creators who have influence over an audience, creators who can create content that holds attention and persuades. When starting out, have a bias for smaller creators with niche audiences they have built huge trust with. Not big celebrity shoutouts.
Sales will come through creator advocacy, not ads . What do you all think?
It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your product.
Easy trap to fall into: pay per post, make it look celeb-like.
I see these posts where a model is holding a product in a very awkward unrealistic way, they clearly don't use it and the caption reeks of talking points their agency copy-pasted. This shit doesn't work
Think about doing influence marketing, not influencer marketing. Are you really influencing someone with a product placement like that?
You need to reach creators who have influence over an audience, creators who can create content that holds attention and persuades. When starting out, have a bias for smaller creators with niche audiences they have built huge trust with. Not big celebrity shoutouts.
Sales will come through creator advocacy, not ads . What do you all think?
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