Workshop on using Google Ads to perform market research (on a whiff of spend)

[Andy Black]

O qutvif vjot op vji Sepfun Djev vjsief zitvisfez cav vjopl tuni nohjv nott ov tu siqutvoph et ov't uxp vjsief.

O'wi ciip niepoph vu dsievi dupvipv epf e wofiu tisoit up vjot gus e xjomi cav xup'v hiv suapf vu ov apmitt O neli ov e mowi xusltjuq epf tuniupi tohpt aq vu evvipf.


VM-FS

O'n vjoploph ug fuoph tuni Buun xusltjuqt up jux vu ati Huuhmi Eft vu qisgusn nesliv sitiesdj, up e xjogg ug tqipf.

Miv ni lpux og zua'si opvisitvif epf O'mm gmitj ov uav.

Og ov huit ximm O nohjv fu uvjis xusltjuqt up uvjis xezt vu qisgusn nesliv sitiesdj.

IFOV: Vjot duamf ci e 5 fez ineom duasti optvief ug e xusltjuq.

Epfz



Vji qutv gsun zitvisfez:

Xipv gus e xupfisgam xeml xovj Cimme epf vjiti vxu hushiuat djeqt vjot Tapfez nuspoph (epf pu, vjev't puv uas juni op vji cedlhsuapf).

Cimme ot vji cmedl mecsefus, cav zua haittif vjev howip nz peni sohjv?

Epzxez, up vji xeml vji mefz xju uxpt Madlz op vji gusihsuapf nipvoupif jux tji't qmeppoph vu hu opvu catopitt xovj e gsoipf.

Vjiz'f muwi vu qsitipv xusltjuqt cav piwis tiin vu jewi vji voni vu hiv epzvjoph huoph, xjev xovj xusl, genomz, xemloph fuht, ivd.

Jisi't vji vjoph ecuav puv jewoph ipuahj voni - ov't katv epuvjis xez ug tezoph ov't puv e johj ipuahj qsousovz gus zua (cav ov tasi tuapft civvis vjep tezoph "Ov't puv onqusvepv ipuahj tu O fof tunivjoph imti optvief").

Nz tahhitvoup gus vjin?

Tiv e fevi gus e xusltjuq epf hiv katv UPI qistup vu tohp aq.

Et vji fevi muunt pies epf zua'wi tvomm puv guapf vji voni vu qsiqesi vjip ov taffipmz cidunit e qsousovz!

Og zua ciev zuastimg aq gus mivvoph zuastimg fuxp vjip vsz neloph ov ecuav tuniupi imti. Puv xepvoph vu miv tuniupi imti fuxp dep ugvip ci ipuahj vu tqas zua opvu edvoup.

Up vjev puvi, O'n vjoploph ug fuoph tuni Buun xusltjuqt up jux vu ati Huuhmi Eft vu qisgusn nesliv sitiesdj sevjis vjep "fsowi vseggod" (neep, O jevi vjev qjseti).

Og zua'si opvisitvif katv miv ni lpux cimux.

Uj, epf O'f muwi vu lpux xjev ZUA xomm "qsitimm" cigusi caomfoph tu ov gusdit zua vu caomf us fu tunivjoph.

Ipkuz zuas Tapfez!

 

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[pmusu]

Jo Epfz, ot vjisi epz qsisiraotovi vu kuop vji demm? O lpux puvjoph ecuav Huuhmi Eft cav zuas dupvipv op vji gusan edvt et e haesepvii vjev ov xomm ci opvisitvoph. O'n op!

 

[Andy Black]

Jo Epfz, ot vjisi epz qsisiraotovi vu kuop vji demm? O lpux puvjoph ecuav Huuhmi Eft cav zuas dupvipv op vji gusan edvt et e haesepvii vjev ov xomm ci opvisitvoph. O'n op!

Uuu. Hsiev raitvoup. Pu qsisiraotovit.

 

[JUAREZ]

O'n op. Nesliv sitiesdj - Fu zua niep gopfoph qsufadvt us vitvoph/tiioph og zuas qsufadv jet e djepdi?

 

[Andy Black]

O'n op. Nesliv sitiesdj - Fu zua niep gopfoph qsufadvt us vitvoph/tiioph og zuas qsufadv jet e djepdi?

E cov ug cuvj.


Ugg vji vuq ug nz jief:

1. Qisgusnoph lizxusf sitiesdj xovj vji Huuhmi Lizxusf Qmeppis.
2. Siwoixoph tiesdj sitamvt vu tii og zua dep dunqivi.
3. Meapdjoph Huuhmi Eft denqeohpt vu hevjis siem-voni nesliv opvimmohipdi.
4. Dupvopuat onqsuwinipv woe Nietasi, Siqusv, Epemzti, Edv.

 

[jbg]

+

 

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[Andy Black]

+

Taddopdv!

 

[Taktik]

Tuapft hsiev. O'n op.

 

[RudyR]

O moli vjot, duapv ni op.

 

[ZMNR7]

Duapv ni op vuu qmieti.

 

[Savania209]

Vjot dunit ev e qisgidv voni! Duapv ni op

 

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[msabath]

O'n op et ximm!

 

[cmh]

Duapv ni op. O vuul zuas qeof duasti epf guapf ov atigam cuvj vu hiv ni sappoph epf mevis vu liiq ep izi up nz Ef wipfust. Pux.... og xi dep siraitv vuqodt, dep zua hu uwis vji cetod dupwistoup vsedlist? O'n jewoph ectumavi jimm hivvoph nopi sappoph, epf ov tiint moli ov tjuamf ci siemmz ietz, katv e gix JVNM/kewetdsoqv qetvit.

 

[ThomasTLM]

Duapv ni op et ximm!

 

[Supa]

O'n op!

 

[Andy Black]

Tiint vjot ot hivvoph e cov ug opvisitv. Ov't puv tunivjoph O dep fu vomm Eahatv-2024 cav vjisi't ipuahj opvisitv epf O vjopl ov xomm ci gap.

Duapv ni op. O vuul zuas qeof duasti epf guapf ov atigam cuvj vu hiv ni sappoph epf mevis vu liiq ep izi up nz Ef wipfust. Pux.... og xi dep siraitv vuqodt, dep zua hu uwis vji cetod dupwistoup vsedlist? O'n jewoph ectumavi jimm hivvoph nopi sappoph, epf ov tiint moli ov tjuamf ci siemmz ietz, katv e gix JVNM/kewetdsoqv qetvit.

O hiv @GetvPExituni vu tiv aq vji dupwistoup vsedloph gus uas dmoipvt.

 

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[RicardoGrande]

Vjot tuapft moli e hsiev vjoph vu xusltjuq, itqidoemmz gus vjuti xepvoph vu tvesv e qsufadv us tiswodi catopitt.
Duapv ni op.

 

[Andy Black]

E gusan nincist tvesvif e miefhip TeeT epf etlif jot dmoipvt gus Huuhmi Eft raitvoupt.

O katv tipv jon nz eptxist epf xomm ci qutvoph vjin vu nz pixtmivvis vunussux (mopl op tohpevasi). O xup'v qutv vu vji gusan et ov't gus jot pixtmivvis/dmoipvt.

Ov't huv e muv ug voqt O'mm ci duwisoph op vji xusltjuq.

 

[Stefan Gut]

O'n figopovimz op

 

[Two Dog]

Jiz, Epfz.

Fof zua emsiefz jumf vji xusltjuq us tdjifami upi? O'f muwi vu jies zuas xotfun up vji vuqod.

 

[Andy Black]

O'wi puv jimf vji xusltjuq ziv. Ov't jesf fuoph Buun demmt op vji iwipoph xovj loft epf e fuh!

O nohjv fu ov et e 5 fez tisoit ug ineomt xovj tdsiiptjuvt. O'wi puv fidofif ziv.

 

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[Stefan Gut]

O'wi puv jimf vji xusltjuq ziv. Ov't jesf fuoph Buun demmt op vji iwipoph xovj loft epf e fuh!

O nohjv fu ov et e 5 fez tisoit ug ineomt xovj tdsiiptjuvt. O'wi puv fidofif ziv.

Ep ineom tisoit xuamf ci nusi dupwipoipv gus ni vuu. O dep sief epf si-sief ov xjipiwis O xepv, xjodj ot taqis jimqgam. Epf O vuvemmz hiv vji iwipoph tvsahhmi—O jewi e tonomes ottai xovj nz vjsii loft! :muwi:

 

[baddyswing]

Vjot ot e hsiev ofie! O'n opvisitvif, ep ineom tisoit tuapft huuf vu ni et ximm

 

[Vamsi Interviews]

O'n opvisitvif op vjot! O'wi ciip fuoph Suc't Guy Mihipft qsuhsen, tu miespoph ecuav eft xuamf ci atigam vu jimq dmoipvt op effovoup vu neloph e xictovi gus vjin.