HA, well I just got off of the golf course. So after 4 hours in 102 degree heat I don't know how qualified I am for much of anything, but I will give it a shot.
I also have a business like this. I am repurposing some technology in a way that wasn't its original intention, but it will probably cashflow more than the intended purpose.
Now, I know jack shit about what you are doing but it sounds like you have access to something pretty unique here. My best advice is to take the road less traveled and come up with an use for it that isn't being done and jump months and months ahead of any competitors. Even consider patenting the process. Meanwhile if you have another use that you can get off the ground quicker, do that too... But I like taking my own path, not jumping in a "me too" industry.
There is something against the grain about every single business of mine that has ever been successful.
In regards to VC's, if you contact them, they mostly want something unique that will stick out or? Especially when you are at the beginning, sell the goals and future possibilities.
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