Great article - and incredibly applicable even on this forum.
If you scan through the top trends here in the past year, you'll notice "self-publishing" and "copywriting".
Self-publishing has died down, but copywriting has not. Don't get me wrong, writing good copy is an amazing skill, but the amount of people jumping into copy is disproportionate when compared to the other valuable skill0sets. So my only conclusion is that a lot of these people here are just trying to build another apple stand. This article sums up the attitude perfectly.
Yes, these things are relatively easy to predict(my thoughts on the mass self publishing craze last time I was on here when that was very "hot"): https://www.thefastlaneforum.com/co...from-0-to-24-000-per-month.59390/#post-449799
Same things happen in just about every industry. I think there's 2-3 threads on instagram on the main threads right now- all the focus is on marketing on the platform without filling gaps... and on top of that 1-2 years after people filled those gaps. Doing things like this before it's hot is the time to capitalize if you're going to use marketing hacks. Not after.
People can make money with any platform just grinding out marketing hacks, but if money is the goal, that kind of money works more as a distraction from working on something that would bring real money. Plus thinking is not improved if just following hack x, y or z after popularized. Therefore, the likelihood to remain in similar spot in the future is high.
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