LightHouse
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Am I onto something here?
My posts that seem to be doing better for me (engagement wise at any rate) are ones where I don't have a one sentence "hook" but just launch into a story and let LinkedIn cut off my first paragraph prior to the "Read More". (See two examples below.)
I'm personally tired of all the first sentence hooks, and the bullet point lists where the length of the sentences get longer/shorter.
I wonder if doing the opposite of what the LinkedIn and content marketing gurus recommend means we stand out more?
Maybe writing naturally with an eye to grabbing and keeping attention but without looking like a copywriter beats applying clever copywriting tricks? Who'd have thought...
@LightHouse ... which posts in your own feed attract your eye?
View attachment 54624
Stories will always win for sure.
I'd say these two have clear reasons why they did better. Both are primed for screen time, the first opens with a story and includes "friends" which will always illict attention, Esp on LI where it's mostly dry business talk.
Have you ever seen the viral stories on there, they are sometimes a groutuesqe display of virtue signalling... to the point where there are content creators making fun of the audacity of the posts.
@Kung Fu Steve just forwarded me one of these videos the other day.
Pasha Grozdov on Instagram: "this is a true story. a year ago, I went for a morning walk. it was raining. during my walk, I encountered a heartwarming scene: a mother duck bravely leading her baby ducklings across the road. fearing for their safety,
118K likes, 927 comments - pashagrozdov on February 25, 2024: "this is a true story. a year ago, I went for a morning walk. it was raining. during my walk, I encountered a heartwarming scene: a mother duck bravely leading her baby ducklings across the road. fearing for their safety, I...
www.instagram.com
The second one uses $xxx/mo/year/etc which also will always grab eyes.
So you can't avoid being a content guy @Andy Black !
To answer your question, content with relevant photos attached or short form video that seems interesting catches my eye. This also has to line up with the person posting it as well.
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