Can you give an example of this......I mean a good example of one you have personally seen out there?
I'll probably never mention any of my own sites for obvious reasons, but there are examples of this everywhere. Go to the Clickbank marketplace and pick a category. Look for the product with the highest gravity score. 98 out of 100 times that is currently the most profitable overall offer in that niche (at least in regards to all the other clickbank offers).
Another way to see this in action would be to use one of the various PPC spy tools. Track the ads for a certain keyword for awhile. If you see the same ads in the top spots for months at a time it's almost guaranteed that those are the sites generating the highest customer LTVs. Not always, but almost always.
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