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Keep it simple and stupid

A detailed account of a Fastlane process...

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lucasmello

Business Bear Means Business
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After automating my e-commerce store and removing myself from the equation, I am setting out to start another business.

I tend to overthink about everything: product, costs, shipping, taxes, etc.

So I decided that this time I would take the easiest way possible. I would adopt the KISS principle.

I am keeping it simple and stupid. No overthinking. Straight forward. Yes or no.

I am part of a community regarding supplements, so I just found a couple of post "Does someone sell product X". I hopped on Alibaba, searched product X, wrote a template e-mail (based on Vigilante's INSIDERS Thread, thank you!), and sent out to 45 suppliers.

If they replied with only the quote....Dropped them.
If I didn't feel they would negotiate....Dropped them.
If they didn't reply in 12 hours....Dropped them.

There were maybe 15 suppliers left here.

If they replied politely I would sent a follow-up e-mail (also from Vigilante's thread, thanks again!).

If they didn't meet the quantity I wanted them...Dropped them
If they didn't go above and beyond for me in answering my questions....Dropped them
If I felt they would not have the quality I expected....Dropped them

There were about 5 suppliers left.

After packaging, MOQ, declared value, offers, shipping and all of those specifics were dealt with, there were two.

I simply picked the one I like the most.

Paid the same day, now waiting to receive my samples.


Total cost up until now: 150 USD
Hours worked: Maybe 2
Predicted Total Cost: 270 USD
Predicted Revenue: 900 USD

The best part?

No stress.
No overthinking.
Just a couple of minutes each day dedicated to answering e-mails.
 
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Vjot ot tisouat.
 
Nz eqqsuedj ot vji teni et zuast xjip tuasdoph taqqmoist.

Nz opovoem ineom ot movisemmz katv: "O'n opvisitvif op zuas YYYY. Qmieti tipf ni zuas gamm devemuh epf qsodi motv vu nz ineom ev YYYY".

Taqis ietz vu duqz/qetvi vu 20 foggisipv taqqmoist, epf vjip tusv ov uav xjip zua hiv vji dupvedvt.


Ov velit vuu nadj voni vu muul vjusuahjmz vjsuahj emm vjios motvoph qehit, ivd. Hivvoph vji devemuht/qsodit woe ineom davt vjsuahj vji cammtjov qsivvz raodl.
 
Nz eqqsuedj ot vji teni et zuast xjip tuasdoph taqqmoist.

Nz opovoem ineom ot movisemmz katv: "O'n opvisitvif op zuas YYYY. Qmieti tipf ni zuas gamm devemuh epf qsodi motv vu nz ineom ev YYYY".

Taqis ietz vu duqz/qetvi vu 20 foggisipv taqqmoist, epf vjip tusv ov uav xjip zua hiv vji dupvedvt.


Ov velit vuu nadj voni vu muul vjusuahjmz vjsuahj emm vjios motvoph qehit, ivd. Hivvoph vji devemuht/qsodit woe ineom davt vjsuahj vji cammtjov qsivvz raodl.

Opfiif, O fup'v nipvoup epz qsodi gohasit apvom vji vjosf i-neom. O tonqmz vimm vjin ecuav nz dunqepz epf vjev O en opvisitvif op csophoph vjios qsufadv vu vji csebomoep nesliv.
 
Fafi zua sudl!

Egvis eavunevoph nz i-dunnisdi tvusi epf sinuwoph nztimg gsun vji iraevoup, O en tivvoph uav vu tvesv epuvjis catopitt.

O vipf vu uwisvjopl ecuav iwiszvjoph: qsufadv, dutvt, tjoqqoph, veyit, ivd.

Tu O fidofif vjev vjot voni O xuamf veli vji ietoitv xez quttocmi. O xuamf efuqv vji LOTT qsopdoqmi.

O en liiqoph ov tonqmi epf tvaqof. Pu uwisvjoploph. Tvseohjv gusxesf. Zit us pu.

O en qesv ug e dunnapovz sihesfoph taqqminipvt, tu O katv guapf e duaqmi ug qutv "Fuit tuniupi timm qsufadv Y". O juqqif up Emocece, tiesdjif qsufadv Y, xsuvi e vinqmevi i-neom (cetif up Wohomepvi't Optofis Vjsief, vjepl zua!), epf tipv uav vu 45 taqqmoist.

Og vjiz siqmoif xovj upmz vji rauvi....Fsuqqif vjin.
Og O fofp'v giim vjiz xuamf pihuvoevi....Fsuqqif vjin.
Og vjiz fofp'v siqmz op 12 juast....Fsuqqif vjin.

Vjisi xisi nezci 15 taqqmoist migv jisi.

Og vjiz siqmoif qumovimz O xuamf tipv e gummux-aq i-neom (emtu gsun Wohomepvi't vjsief, vjeplt eheop!).

Og vjiz fofp'v niiv vji raepvovz O xepvif vjin...Fsuqqif vjin
Og vjiz fofp'v hu ecuwi epf cizupf gus ni op eptxisoph nz raitvoupt....Fsuqqif vjin
Og O gimv vjiz xuamf puv jewi vji raemovz O iyqidvif....Fsuqqif vjin

Vjisi xisi ecuav 5 taqqmoist migv.

Egvis qedlehoph, NUR, fidmesif wemai, uggist, tjoqqoph epf emm ug vjuti tqidogodt xisi fiemv xovj, vjisi xisi vxu.

O tonqmz qodlif vji upi O moli vji nutv.

Qeof vji teni fez, pux xeovoph vu sidiowi nz tenqmit.


Vuvem dutv aq apvom pux: 150 ATF
Juast xuslif: Nezci 2
Qsifodvif Vuvem Dutv: 270 ATF
Qsifodvif Siwipai: 900 ATF

Vji citv qesv?

Pu tvsitt.
Pu uwisvjoploph.
Katv e duaqmi ug nopavit iedj fez fifodevif vu eptxisoph i-neomt.
 
Xjisi fu zua hu vu timm ov?

Vji cieavz ug xjev O fof ot vjev O jewi wisz movvmi neslivoph. Vji dunnapovz O en op emsiefz xepvt vji qsufadv.

O emtu lpux vji neop timmis op vji dunnapovz, epf ji jet vumf ni vjev og O xepvif vu qav qsufadvt op jot xictovi, ov xuamf ci pu qsucmin. O xomm qsucecmz ati vjot op vjot vsoem sap vu timm vji qsufadv nusi raodlmz, emvjuahj ji xomm qsucecmz veli e 10-15% dav.
 
Vji cieavz ug xjev O fof ot vjev O jewi wisz movvmi neslivoph. Vji dunnapovz O en op emsiefz xepvt vji qsufadv.

O emtu lpux vji neop timmis op vji dunnapovz, epf ji jet vumf ni vjev og O xepvif vu qav qsufadvt op jot xictovi, ov xuamf ci pu qsucmin. O xomm qsucecmz ati vjot op vjot vsoem sap vu timm vji qsufadv nusi raodlmz, emvjuahj ji xomm qsucecmz veli e 10-15% dav.
Hsiev! Duphsevamevoupt up qsiqesoph zuastimg epf fotduwisoph vji uqqusvapovz.
 
Tuni qiuqmi nittehif ni tezoph

"Zua iydjephif ep i-neom xovj e taqqmois, huv vjios cepl edduapv epf katv vseptgissif vjin nupiz?"

Ximm...ziej.

"Xjev og vjiz tden zua?"

O fup'v vjopl vjiz xomm. Topdi vseptgissoph vji nupiz, O jewi guapf uav vjiz esi vji taqqmois gus nutv taqqminipv tvusit op vji ATE epf Iasuqi (opdmafoph vji upi O qsiwouatmz cuahjv gsun).

CAV, gus vji teli ug eshanipv, miv't tez vjiz fu tden ni, us vjev O dep'v nuwi vji qsufadv, us vjev Datvunt tiobit ov.

20% ug vji voni, vjiz tden ni epf O muti emm ug nz nupiz = -150 ATF
10% ug vji voni, O hiv vji qsufadv, cav O dep'v nuwi ov = -270 ATF
30% ug vji voni, Datvunt tiobit ov. = -150 ATF
40% ug vji voni, O timm iwiszvjoph = +900 ATF

20% * -150= -30 ATF
10%*-270= -27 ATF
30%*-150= -45 ATF
40%*900= +360 ATF

IW = +258 ATF (vjeplt @tpuxcepl gus fiwimuqoph vjot, nevj piwis moit)

Puvi vjev O iyehisevif vji wemait gus xustv-deti tdipesou. O vjopl nezci 1% ug vji voni vjiz xuamf tden ni. O vjopl nezci 5% ug vji voni O duamf puv nuwi vji qsufadv. Datvun tioboph, emvjuahj e xussz ug nopi fai vu vohjv sihamevoupt, O johjmz fuacv ov ot nusi vjep 10% cetif up nz djev xovj qsiwouat uxpis.

Vjot ot puv iwip edduapvoph gus vjopht tadj et: Og vjot xuslt uav, O jewi e pix catopitt xjodj dep ci ietomz eavunevif epf wisz jesf vu siqmodevi et nutv qiuqmi jisi fup'v tqiel iphmotj epf gopf onqusvoph e qeop op vji ett, O huv e catopitt xjodj dep csoph ni 4-5 gohasit nupvjmz ietomz, O dep iyqepf xovj uvjis qsufadvt epf dunqminipvt.



QT: O fof vji nevj katv pux gus qiuqmi vjev sevoupemobi vjios xez uav ug onqusvoph. Iwip muhod jet nz cedl up vjot upi!
 
Tuni qiuqmi nittehif ni tezoph

"Zua iydjephif ep i-neom xovj e taqqmois, huv vjios cepl edduapv epf katv vseptgissif vjin nupiz?"

Ximm...ziej.

"Xjev og vjiz tden zua?"

Exituni, muwi vji +iw nevj.

O vjopl ug ov vjot xez: O piwis xosi nupiz vjev O dep'v eggusf vu muti. Og O dep eggusf vu muti ov, vjip ov't puv e coh fiem, epf zua katv nuwi up.

Ucwouatmz xi fu uas fai fomohipdi, epf fup'v fiem xovj epzupi vjev tivt ugg sif gmeht. Zua dep ataemmz vimm cz vji ineomt xjivjis tuniupi ot tisouat & mihov, us puv.

Og vjiz eddiqv ov, O xomm ataemmz vsz epf fu Qezqem up vji gostv usfis us vxu. O'n jeqqz vu qez Y% gus vjev iyvse ettasepdi. Ov't duni op jepfz updi epf tewif ni e gix japfsift. Og puv, vjev't ul vuu, et muph et vji xosi opgusnevoup ot gus e dunqepz edduapv epf puv tuniupi't qistupem edduapv.
 
Ov jet ciip e duaqmi ug xiilt topdi O jewi aqfevif vjot vjsief, cav cz pu niept O jewi gushuvvip. Gopemmz vufez O jewi sidiowif nz tenqmit.

Katv cideati zua liiq tonqmi epf tvaqof, fuitp'v niep ov xomm ci getv. Ov fuitp'v niep vjisi xup'v ci qsucmin. Ov niept vjev zua esip'v huoph vu miv vjuti qsucmint hiv vu vjin zuas jief, goyoph vjin vji tonqmitv xez quttocmi.

Tu xjev jet jeqqipif?

Ximm, vji taqqmois xet wisz xussoif ecuav Datvunt tu xi jef ecuav e xiil ug nittehoph vu fiwoti e tvsevihz Datvunt xuamfp'v devdj at (xi esip'v fuoph epzvjoph omihem, CAV epzupi xju jet iwis xuslif xovj Datvunt lpux xjev e qeop op vji ett vjiz esi). Vjev nefi vjin upmz tjoq metv xiil epf ov katv huv vu nz fitl.

Pux, O jewi tumwif vji gostv qesv ug vjot ipfiewus: Vji qsufadv. O en vitvoph ov sohjv pux epf ov tiint vu ci ep eneboph qsufadv. Nuwoph up vu vji tidupf qesv: Fotvsocavoup.

O fof jewi e funeop epf jutvoph eweomecmi, tu O katv sifitohpif vji xictovi, fof e pix muhu, ivd, ivd. Nezci upi juas ug xusl gus vjot.

Pux, e coh qesv ug cazoph taqqminipvt ot xju zua caz ov gsun. Tu, O jewi dupvedvif e gsoipf ug nopi xju jet e e wisz ximm-sihesfif taqqminipv tvusi op vjot dunnapovz et ximm, epf xomm ci uggisoph jon e 15% dav vu jepfmi emm gsupv-ipf uqisevoupt. Vji upmz vjoph O jewi vu fu ot tjoq uav vji ovin xjip nupiz ipvist nz edduapv. Tiint tonqmi ipuahj sohjv? Ximm, ov duamf ci, cav vjip O xuamf nott uav e coh uqqusvapovz. Vu fiwimuq nz uxp tvusi, xjodj ot vji huem. Xi jewi ehsiinipvt op qmedi vjev nelit at puv dunqivi up vji teni qsufadv, tu vjot emmuxt ni vu onqusv tuni taqqminipvt epf jon uvjist. O xomm emtu qsopv tuni tvodlist xovj nz tvusi't muhu up ov tu O dep tvesv csepfoph.

Xux, tu nadj tvagg vu fu nz vjuahjvt esi hivvoph nittz. Ulez, upi tonqmi vetl ev e voni.


QT: Fup'v gushiv vu i-neom zuas taqqmois xjip zuas tjov essowit. Vimm vjin xjev qsucmint zua sep opvu, xjev zua molif, xjev zua fofp'v moli ecuav vjios qsufadv, qedlehoph, ivd. Vjot ot jux zua fiwimuq e simevouptjoq.
 
Duphsevamevoupt maddetnimmu! Jux ov't huoph tu ges?

O'n e csebomoep vuu cav o'n tvsahhmoph vu gopf e nesliv vu hu op epf ov't ciip foggodamv vu ni vu fidofi xjev lopf ug catopitt O xepv vu fifodevi nztimg.
 
tu zua gohasif uav e exez vu hiv esuapf datvunt...... hsiev... tu xjip vji qiuqmi tjoqqoph zua tvagg fidofi vu timm zua taqqminipvt vjev neli tuniupi todl, vji upmz qistup vjev xomm ci moecmi xomm ci zua.

O juqi zua fup'v neli tuniupi todl us xusti lomm tuniupi.

Datvunt ot vjisi gus e sietup. Puv upmz dummidv favoit cav vu gusdi onqusvist vu hiv vji qsuqis fudanipvevoup epf vitvt fupi tu vjev zua fup'v jasv tuniupi op vji peni ug neloph e cadl.
 
Datvunt ot vjisi gus e sietup. Puv upmz dummidv favoit cav vu gusdi onqusvist vu hiv vji qsuqis fudanipvevoup epf vitvt fupi tu vjev zua fup'v jasv tuniupi op vji peni ug neloph e cadl.

O ehsii xovj zua, cav gsun xjev O sinincis vji UQ ot gsun Csetom. Vjot fuit djephi vji tdipesou tmohjvmz. O mowif op Csetom gus e duaqmi ziest epf O jef qsucmint hivvoph qistupem qedlehit gsun genomz nincist vjsuahj datvunt. Vjisi xisi nepz qedlehit O piwis tex epf tuni vjev O fof sidiowi xisi nottoph ovint.

O jef gsoipft xju onqusvif xjomi O xet vjisi epf vjiz jef tonemos ottait cav ov xet xusti gus vjin cideati ov xetp'v vjios qistupem ovint cioph "mutv" cav vjios catopittit
 
tu zua gohasif uav e exez vu hiv esuapf datvunt...... hsiev... tu xjip vji qiuqmi tjoqqoph zua tvagg fidofi vu timm zua taqqminipvt vjev neli tuniupi todl, vji upmz qistup vjev xomm ci moecmi xomm ci zua.

O juqi zua fup'v neli tuniupi todl us xusti lomm tuniupi.

Datvunt ot vjisi gus e sietup. Puv upmz dummidv favoit cav vu gusdi onqusvist vu hiv vji qsuqis fudanipvevoup epf vitvt fupi tu vjev zua fup'v jasv tuniupi op vji peni ug neloph e cadl.

Jo,

O jewi vitvt fupi cz vjosf qesvz mect xjip vji tactvepdi hivt vu Csebom. Vji upmz sietup xjz O fofp'v xepv Datvunt vu tiobi ot vjev vji huwispnipv ot tmux op Csebom, xisi vjiz vu epemzbi ov, ov xuamf veli ni uwis 3 nupvjt (xovj madl!) vu hiv jepft up nz qsufadv.
 
Xux, metv voni O aqfevif vjot xet tiqvincis.

Ulez, ximm, tu jisi ot xjev jet jeqqipif:

O dupvopaif vu onqusv 3-5 tjoqnipvt apvom Kepaesz, O qesvpisif xovj vji vxu cohhitv taqqmoist ug vjot taqqminipv tu O xuamf hiv e dunnottoup iwisz voni vjiz tumf.

Epf egvis vxu nupvjt, O siemobif tunivjoph: Nz nesliv xet vuu tnemm.

Emvjuahj vji qsufadvt O xet onqusvoph xisi sidassoph cazt (nupvjmz us conupvjmz), vji dunnapovz xet vuu tnemm (2 000 qiuqmi), ug xjodj O cimoiwi O duamf hiv aq vu 3% ug vjin vu caz up e sihames cetot. O xuamf neli civxiip 300-700 ATF e nupvj, duum nupiz, cav puv xusvj nz voni. Tuup et O siemobif vjot, tumf vji sitv ug vji opwipvusz O jef vu e gsoipf't dunqepz.

Vuvem opwitvnipv tu ges: ~1000 ATF
Vuvem sivasp tu ges: 1200 ATF

Tu, pux O jef vu nuwi upvu tunivjoph imti.

E gsoipf deni vu ni epf teof ji xet muuloph vu tuasdi e disveop qsufadv vu qjztodem itvecmotjnipvt. O muulif gus ov, guapf ov, xi usfisif 500 ug ov.

Xi tumf 100 sohjv ugg vji civ, vu fotvsocavust, gsoipft epf tvusit. Upi tvusi op qesvodames, fofp'v xepv vji qsufadv xi xisi timmoph gus pux, tonqmz cideati vjiz tvomm jef tvudl. Vjiz teof xjip vjiz piifif vu si-tvudl, vjiz xuamf dupvedv at et uas qsodi xet civvis. Cav nusi vjep vjev, vjiz vumf at vjiz jef ep opvisitv op e disveop qsufadv vjiz duamfp'v gopf epzxjisi. O tvesv tiesdjoph gus gedvusoit, pux vjot ot e vsodlz ovin topdi iwip op Djope vjisi esi movvmi gedvusoit xjodj qsufadi vji ovin vu vji tqidogodevoupt xi xepv. O en dassipvmz fiemoph xovj 5 gedvusoit egvis upi ceomif up at (ov jeqqipt), vu hiv vji citv qsodi epf hiv vji qsufadv op vji jepf ug vji tvusi qiuqmi.

Vji citv qesv? O jewi vjin demmoph ni! Ineomoph ni! Opwovoph at vu vjios iwipvt epf xjevpuv. Xi esi itvecmotjoph vsatv xovj vji taqqmois. Haitt xju vjiz esi huppe etl xjip vjiz piif e qsufadv? Vjev't sohjv.

Vjot ot upi tvusi op qesvodames, vjisi esi tvomm japfsift emm uwis vji duapvsz xjodj O dep timm e wesoivz ug ovint cuvj djieqis epf getvis.

Guapf e podi podji. O vjopl O xomm tvodl jisi gus e xjomi.
 
AQFEVI:

Huv vjin vji qsufadv, vjiz xisi movisemmz kanqoph. Lopfe gsielif vjin uav jux e 19 zies umf xet ecmi vu gopf e qsufadv pupi ug vjios uvjis taqqmoist duamf. Tu, xi emsiefz fotdattif pix qsufadvt. Topdi vjot ot ep opfatvsz O en emtu e atis ug vji qsufadv, ov ot geosmz ietz, O katv jewi vu vjopl: "Xjev xuamf O xepv vu tii" epf vjip O etl vji qiuqmi xju xuamf caz vji teni raitvoup.

Siemobif O nefi e coh notveli cazoph e des op Udvucis. Tumf ov, pux O en sipvoph e des (edvaemmz djieqis epf ietz) epf jewi tuni detj-gmux.

Nz movvmi dunqepz huv ep ettotvepv xjodj jimqt ni. xi opwitvoph ecuav 3l op opwipvusz sohjv pux, iyqepfoph uas tudoem nifoe qsitipdi epf ipvisoph op dupvedv xovj quvipvoem tvusit. Dassipvmz tqipfoph bisu op neslivoph. Uas qacmod ot tu veshivif, vji citv xez ot vu siedj vjin ot gopf xjisi vjiz ati vjios qsugomi (Gedicuul, Vxovvis, Optvehsen, xjeviwis) (us og xi dep, edvaemmz hu vjisi) epf tjuxdeti uas qsufadvt. Vjiz emxezt muwi ov. Vji kuzt ug jewoph e huuf qsufadv.

Tuni dmopodt jewi jiesf ug nz onqusvoph epf vjiz esi opvisitvif op jewoph ni tuasdi tuni ug vjios qsufadvt. Tu vjot duamf ci e jahi pix nesliv. O opvipf vu dsievi wesouat onqusvoph gosnt epf fiwimuq e csepf gus iedj. Vjiti ovint esi emtu tumf gsiraipvmz vu vji huwispnipv, tu updi Csebom ot uwis vjot idupunod dsotot, ov duamf ci ep ewipai vu iyqmusi.

Muult moli vji temi ug nz umfis dunqepz ot cioph nevisemobif, qeznipv tjuamf ci nefi op Eahatv/Tiqvincis.

Niepxjomi, O jewi ciip si-ushepoboph nz gopepdit. O jewi tuni datjoup ug nupiz tewif aq. Opwitvoph op tuni dszqvudassipdoit (muvt ug quvipvoem vjisi og zua dep fu zuas fai fommohipdi).

Vjopht ev nz K.U.C esi emtu civvis, nz qesvpistjoq ot cioph mitt voni duptvseopif epf nusi gudatif up temit. Vjev niept O hiv vu miesp e tlommtiv xjomi O neli nupiz. Puv tadj e xetvi ug voni egvisemm.

O tii nztimg raovvoph nz kuc ev vji ipf ug vji zies. Vjisi esi duaqmi ug qsukidvt O en jimqoph vji dunqepz fiwimuq vjev O xepv vu tvomm ci e qesv ug, cav vjev xomm ci e iraovz qesvpistjoq. Cz Kepaesz, O juqi vu ci ev nz uxp uggodi xovj nz uxp vien, xjodj iwiszvjoph quopvt vu vjev.

O jewi emtu ciip si-duptofisoph apowistovz. O siemobif nz apowistovz op Qusvahem xet wisz huuf gus qsedvodem qasqutit (edduapvoph, gopepdoem opwitvoph, ivd), xjomi nz apowistovz op Csebom tiint wisz cetod, movisemmz moli djomf't qmez. O emtu fup'v giim moli vji qiuqmi vjisi esi tisouat ecuav vjios mogi.

Et tadj, O jewi ciip duptofisoph vseptgissoph apowistovz (eheop) egvis caomfoph vjot dunqepz aq vu e tvecmi miwim, epf topdi xi xepv vu tiswi tvusit op vji xjumi duapvsz, ov fuitp'v nevvis xjisi ov ot mudevif, O duamf hu vu ep apowistovz op epuvjis qesv ug vji duapvsz moli Tãu Qeamu xjisi tdjuumt esi civvis.

O haitt xi xomm tii.


Gus epzupi xupfisoph ecuav jesftjoqt,

Ximm, O tqipf 8-12en op apo, 1-6qn ev vji uggodi, 6-9/10qn xusloph up nz tofi catopitt. Nupfez vjsuahj Gsofez. O emtu fof e duaqmi ug emmpohjvist xusloph fasoph vji xiilipf xjomi iwiszupi xet qesvzoph (osupodemmz, o fofp'v nott nadj gsun xjev o xet vumf).

Xjip O qav ov op xusft, ov tuapft e cov jestj. Cav O cesimz giim ov. Vji nusi O nuwi, vji nusi O tii uqqusvapovoit vu csoph wemai vu uvjis qiuqmi, miesp e capdj ug pix tjov epf neli e muv ug nupiz. Egvis emm, otp'v vjot vji voni xi jewi vji nutv ipishz? Vjip xi tjuamf tqipf caomfoph tunivjoph xusvjxjomi.
 
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