Great thread @IceCreamKid did you read Joe Polish's Piraña Marketing course? I believe that's all about carpet cleaning marketing?
I'm a one man operation offering services that the homeowner needs up here just outside Toronto. Flyers/direct mail do not really work as 3 times a week a free newspaper comes out and it ram packed with flyers, and every time the posts delivered flyers are in with them and most people throw them away as they are swamped/fed up with marketing material. In your area are there lots of free papers with flyers galore or is it just a Canada thing?
SEO is what works for me - by fully knowing the niches I offer I can write from the perspective of the homeowner, addressing the issues, problems and needs and through this they call me. Content is king and by covering all angles on the website for a local business it's easier to outrank any competition by adding more content.
Here's a tip that is my key to getting 90% of calls booked ... Answer the phone when they ring! Seriously if you miss the call or it goes to answer machine and you need to call them back later on in the day they may have found someone else, they might not be home or they might be busy. Pick up the phone as it rings ... Sometimes it's a pain when really busy but I pick up give some chit chat then sell...
I'm a one man operation offering services that the homeowner needs up here just outside Toronto. Flyers/direct mail do not really work as 3 times a week a free newspaper comes out and it ram packed with flyers, and every time the posts delivered flyers are in with them and most people throw them away as they are swamped/fed up with marketing material. In your area are there lots of free papers with flyers galore or is it just a Canada thing?
SEO is what works for me - by fully knowing the niches I offer I can write from the perspective of the homeowner, addressing the issues, problems and needs and through this they call me. Content is king and by covering all angles on the website for a local business it's easier to outrank any competition by adding more content.
Here's a tip that is my key to getting 90% of calls booked ... Answer the phone when they ring! Seriously if you miss the call or it goes to answer machine and you need to call them back later on in the day they may have found someone else, they might not be home or they might be busy. Pick up the phone as it rings ... Sometimes it's a pain when really busy but I pick up give some chit chat then sell...
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today