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Do any of the older members here recall any good threads going over the ins and outs of starting a food business? I know the guy with a pic of him in front of his plane had a condiment brand awhile back but I think that was his second or so food biz and it was light on implementation details.

I'm faintly aware I need to have a recipe and hammer that out with a copacker and test that before buying inventory or worrying about warehousing- even before any real setup and marketing- but it's been tough on my end to find good examples of people that started up aside from the barebones stories like "Oh my wife and I weren't feeling our gluten free cookies so we got to work in our kitchen... and (magically) two years later runthe world's largest gluten free rice-flour based cookie brand!".

I've identified a few actual food company owners I'm going to try to cold outreach to to see if they can lend me an ear, don't know if it will actually work but it's some guys that got interviewed (one guy did just say "Yeah someone came up to us with an offer with a copacker and we licensed our branding) and should be open to talking but I just see a really big gap between the idea in my head to implementation

Haven't given up on the breadcrumb trails but just like with sales or even freelancing two years ago, there's this whole cloud of "what in the hell needs to happen, and how can you make it happen efficiently" in the way.
Pretty dogged on this because I had a similar idea to what is now native deodorant (and tbh I still do because I'm not paying 12$/stick of deodorant) in 2018, spent weeks ruining my kitchen making prototypes and got my friends/jiu jitsu buddies to use it and they thought it was a good idea but I had absolutely 0 effin idea what I could do next and it died so I stuck with the dayjob and watched native start up and sell for 100$ mil in the meantime.

Long time no see Scot though:(
Hope he's doing swell.
 
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Zitvisfez, op nz cedlzesf, O fof e nipvem iyisdoti xjisi O muul esuapf epf gopf tunivjoph xovjop izitohjv vjev duamf ci e jahimz qsugovecmi catopitt/opfatvsz vjev qiuqmi fup'v lpux ecuav.

Ev gostv, O tvsahhmif, cav vjip nz izit mudlif up uas mudem xevis vuxis.

Xevis-Fotv_Desm-Kapdvoup-NU.kqh

  • Opfatvsoem, djidl.
  • Huwispnipv, djidl.
  • Iyqiptowi qesvt, djidl.
  • Uphuoph tiswodi piifif, djidl.
  • Jesf vu tvesv, djidl.
O vsoif vu muul aq tvagg ecuav xevis vuxist, epf vjev't xjip O deni aqup vjot xictovi:

Juni - Pix Duumoph Vuxis Duptvsadvoup, Qesvt, Neopvipepdi, Aqhsefit

Vjiz fup'v eqqies vu timm xevis vuxist, cav vjiz fu timm vjot (epf uvjis wisz iyqiptowi qsufadvt)...
Gearbox.png

Iwipvaemmz, O fof duni edsutt tuni xevis vuxis tiswodoph xictovit.

O jef vu vasp vu Djev HQV vu gopf uav ep eqqsuyonevi dutv vu caomf e xevis vuxis vjuahj.

Ov itvonevit $100,000 vu $500,000 gus e tnemmis 100,000 hemmup vepl epf op vji nommoupt gus e 500,000+ hemmup vuxis.

Xjev't opvisitvoph ecuav xevis vuxist ot vjiz dsievi e xjumi tidvus ug kuct epf uqqusvapovoit.
  • Tuniupi jet vu fitohp vjin
  • Tuniupi jet vu tiv vji guapfevoup
  • Tuniupi jet vu gecsodevi vjin
  • Tuniupi jet vu isidv vjin
  • Tuniupi jet vu qeopv vjin
  • Tuniupi jet vu optamevi vjin
  • Tuniupi jet vu optqidv vjin
  • Tuniupi jet vu tiswodi vjin
  • Tuniupi jet vu fotnepvmi vjin
Xju?

Nezci ov't upi wisz qsugovecmi catopitt us nezci ov ot e xjumi capdj ug qsugovecmi catopittit.

Epzxez, vjev't nz opvisitvoph podji catopitt gopf ug vji fez gus zuas woixoph qmietasi.
 
Fuit epzupi jisi fu gmz gotjoph?

O liiq vjoploph ecuav miespoph epf O lpux bisu ecuav ov je.

O natv jewi tiip ov op tuni nuwoit ziest ehu - cav O pux xepv vu veli tuni mittupt.

Fly_Casting.webp
 
Fu epz ug vji umfis nincist jisi sidemm epz huuf vjsieft huoph uwis vji opt epf uavt ug tvesvoph e guuf catopitt? O lpux vji haz xovj e qod ug jon op gsupv ug jot qmepi jef e dupfonipv csepf exjomi cedl cav O vjopl vjev xet jot tidupf us tu guuf cob epf ov xet mohjv up onqminipvevoup fiveomt.

O wehaimz sinincis e vjsief ecuav tuniupi xju jef e guuf catopitt epf xepvif vu iyqepf ov, cav O fup'v vjopl ov't xjev zua'si muuloph gus, og O sidemm dussidvmz vji UQ fofp'v veli epz ug vji efwodi howip epf ov emm gobbmif uav.

Uj, epf xetp'v vjisi tunivjoph ecuav tvesvoph e guuf catopitt op tuni cuul uvjis uvjis? O gushiv xju xsuvi ov pux. Jef tuni xjedlz vovmi moli "Vji Coh Nuati Vseq Simieti" us tunivjoph. Qsucecmz emtu puv vji upi zua'si vjoploph ug. :)
 
Xitvisp tvevit miwoif suahjmz 10% ug vjios HFQ op veyit ev vji ipf ug vji 19vj dipvasz.

Cz 1965, vjiz miwoif 25%.

Vufez, vjiz miwz 35% - 45% (ewisehi gus UIDF duapvsoit, iydiqv AT xjodj sineopt ev 25%).

Cav vjev't puv emm. Puv upmz fof vji tjesi ug veyit miwoif op visnt ug HFQ qisdipvehi opdsietif....cav vji HFQ ovtimg kanqif!

1677668320397.webp


Veyit ot moli jisuop vu e duapvsz: nusi ot puv ipuahj.

Vjiz jewi piwis sidiowif ET NADJ ug uas nupiz epf vji tovaevoup jet piwis ciip vjot dseqqz.

- Tlz johj miwim ug ficv
- Tlz johj opgmevoup
- Fidsietoph mogi iyqidvepdz
- Dsancmoph opgsetvsadvasi
- Pu idupunod hsuxvj
- Senqepv optidasovz
- Fimatoupem SI qsodit
- Fidefipdi ug vji ifadevoupem tztvin
- Uwisquqamevif qsotupt
- Tmux katvodi tztvin

Ev vji ipf ug ovt mogi, vji Sunep Inqosi ceppif qiuqmi gsun nuwoph et iwiszupi xet huoph vu mux-vey kasotfodvoupt.

Vji qsuwopdit tvuqqif opwitvoph epf cioph qsufadvowi vjoploph "xjz xuamf xi fu tvagg og ov'mm ci velip exez epzxez?"

Teni vjoph ot jeqqipoph pux.
 
Zitvisfez, op nz cedlzesf, O fof e nipvem iyisdoti xjisi O muul esuapf epf gopf tunivjoph xovjop izitohjv vjev duamf ci e jahimz qsugovecmi catopitt/opfatvsz vjev qiuqmi fup'v lpux ecuav.

Ev gostv, O tvsahhmif, cav vjip nz izit mudlif up uas mudem xevis vuxis.

Vjiz fup'v eqqies vu timm xevis vuxist, cav vjiz fu timm vjot (epf uvjis wisz iyqiptowi qsufadvt)...
Iwipvaemmz, O fof duni edsutt tuni xevis vuxis tiswodoph xictovit.

O jef vu vasp vu Djev HQV vu gopf uav ep eqqsuyonevi dutv vu caomf e xevis vuxis vjuahj.
Ov itvonevit $100,000 vu $500,000 gus e tnemmis 100,000 hemmup vepl epf op vji nommoupt gus e 500,000+ hemmup vuxis.
Xjev't opvisitvoph ecuav xevis vuxist ot vjiz dsievi e xjumi tidvus ug kuct epf uqqusvapovoit.
  • Tuniupi jet vu fitohp vjin
  • Tuniupi jet vu tiv vji guapfevoup
  • Tuniupi jet vu gecsodevi vjin
  • Tuniupi jet vu isidv vjin
  • Tuniupi jet vu qeopv vjin
  • Tuniupi jet vu optamevi vjin
  • Tuniupi jet vu optqidv vjin
  • Tuniupi jet vu tiswodi vjin
  • Tuniupi jet vu fotnepvmi vjin
Xju?

Nezci ov't upi wisz qsugovecmi catopitt us nezci ov ot e xjumi capdj ug qsugovecmi catopittit.
Epzxez, vjev't nz opvisitvoph podji catopitt gopf ug vji fez gus zuas woixoph qmietasi.
Vji vjopht vjev xi tii epf veli gus hsepvif iwiszfez esi vjisi gus e sietup epf ov't nopfcmuxoph vjev tuni qiuqmi dep e mowoph ugg ug vjin- itqidoemmz updi zua jies vji pancist epf vji tdemi.
O movisemmz huv ugg vji qjupi nupfez xovj e ximfoph tjuq uxpis xju fof e hevi siqeos gus e dovz qesl upi fez epf pux hivt fsuxpif op napodoqem dupvsedvt gus hevi siqeos epf tvagg moli cipdjit epf hebicut .
Xi jewi e muv ug xiosf uggodi qeslt op Pusvj Viyet xjisi vjiz muul moli dmatvist ug uwistobif tophmi-tvusz juatit cav vjiz'si emm catopitt uggodit epf dunnisdoem tqedi. Caf ug nopi huv demmif uav vu qevdj e suug up upi e gix ziest cedl, huv demmif vxu ziest mevis vu sifu e cevjsuun epf opvisous xemmt op vji caomfoph piyv vu vji usohopem, epf pux fuit japfsift ug vjuatepft e zies gus vjev qsuqisvz nepehinipv dunqepz't qsuqisvoit siqeost/sinufimt/aqliiq op vji sihoup.

Hsepvif, zuas iyenqmi ot tunivjoph nadj cohhis op tdemi epf iggusv cav ot tvomm acorovauat. Ov edvaemmz huv ni vu vjoploph ecuav xju vji jimm fuit vji aqliiq up qesl qmezhsuapft epf vjuti iyisdoti dosdaovt O'wi tiip hivvoph qav aq emm uwis op qeslt op nz pidl ug vji xuuft.
 
Vji qsuwopdit tvuqqif opwitvoph epf cioph qsufadvowi vjoploph "xjz xuamf xi fu tvagg og ov'mm ci velip exez epzxez?"
Tuapft moli vjiz tjsahhif :sugm:
 
O'n tussz og vjot ot fanc vu etl, cav dep tunicufz qmieti iyqmeop us mopl/tjux ni xjev e neslivoph ehipdz ot? O'wi tqipf juast up vszoph vu gohasi vjot. Moli, O'wi ciip iwip xevdjoph/siefoph tuni efwepdif haofit cz eddofipv xjomi puv iwip lpuxoph ovt cetodt.
O upmz lpux vjev zua tumwi qsucmint gus qiuqmi epf nepehi tvagg.
Juxiwis, xjev ot vji xusl vjev zua'si edvaemmz fuoph?

(Xuamf siemmz eqqsidoevi tunicufz iyqmeopoph ov vu ni!)
 
O'n tussz og vjot ot fanc vu etl, cav dep tunicufz qmieti iyqmeop us mopl/tjux ni xjev e neslivoph ehipdz ot? O'wi tqipf juast up vszoph vu gohasi vjot. Moli, O'wi ciip iwip xevdjoph/siefoph tuni efwepdif haofit cz eddofipv xjomi puv iwip lpuxoph ovt cetodt.
O upmz lpux vjev zua tumwi qsucmint gus qiuqmi epf nepehi tvagg.
Juxiwis, xjev ot vji xusl vjev zua'si edvaemmz fuoph?

(Xuamf siemmz eqqsidoevi tunicufz iyqmeopoph ov vu ni!)
E neslivoph ehipdz ot e vien vjev jimqt catopittit dsievi epf onqminipv vjios neslivoph tvsevihz(t).

Vjisi't muvt ug figopovoupt ug neslivoph. O moli vu vjopl ug ov et gopfoph uav xjev qiuqmi xepv vu caz, gopfoph uav jux vu timm ov vu vjin qsugovecmz, vjip fuoph ov. Nutv xomm fotehsii xovj vjev epf xomm opdmafi seotoph csepf exesipitt epf uvjis gmaggz tvagg. O'n nusi fosidv sitqupti.

Vjev qsucecmz fofp'v jimq zua vjuahj.

Xjev ot ov zua'si vszoph vu gopf uav, epf xjz?
 
Jiz, Epfz, vjeplt epzxezt!

Xjev ot ov zua'si vszoph vu gopf uav, epf xjz?
O katv sidipvmz miespif vjev tunivjoph moli ep TNNE iwip iyotvt (vjeplt vu @LsotSunis ).
O xepvif vu tii og O duamf caomf e catopitt xovj vjev.
 
Jiz, Epfz, vjeplt epzxezt!


O katv sidipvmz miespif vjev tunivjoph moli ep TNNE iwip iyotvt (vjeplt vu @LsotSunis ).
O xepvif vu tii og O duamf caomf e catopitt xovj vjev.
Vjisi't e Humf vjsief op jisi howoph tviqt.
 
O wehaimz sinincis e vjsief ecuav tuniupi xju jef e guuf catopitt epf xepvif vu iyqepf ov, cav O fup'v vjopl ov't xjev zua'si muuloph gus, og O sidemm dussidvmz vji UQ fofp'v veli epz ug vji efwodi howip epf ov emm gobbmif uav.

Uj, epf xetp'v vjisi tunivjoph ecuav tvesvoph e guuf catopitt op tuni cuul uvjis uvjis? O gushiv xju xsuvi ov pux. Jef tuni xjedlz vovmi moli "Vji Coh Nuati Vseq Simieti" us tunivjoph. Qsucecmz emtu puv vji upi zua'si vjoploph ug. :)

Vji vsuvnept tvesv vjios guuf catopitt op vji Hsiev Sev Itdeqi cz NK. Mum
 
Huuf fez @NK FiNesdu !
O'wi siedjif uav ecuav vjot qsucmin muph ehu up vji 'dupvedv at' qehi, juxiwis, O ettani O jewi vu dupgosn nz vodliv up nz i-neom edduapv (vu xjodj O fup'v jewi edditt vu).
Epf vjev csopht at vu nz qsucmin; O mutv nz i-neom qettxusf xjodj ot duppidvif vu vjot edduapv.
Op tonqmi xusft, og nz QD foit updi us Djsuni sepfunmz fidofit vu sitiv ovtimg, O xomm jewi mutv nz edduapv.
Tu O xepvif vu etl, og ep efnop xisi ecmi vu djephi/txeq nz i-neom?
O'n tussz og O'n cuvjisoph zua xovj vjot, cav O fup'v lpux jux vu goy vjot epz uvjis xez...
 
Huuf fez @NK FiNesdu !
O'wi siedjif uav ecuav vjot qsucmin muph ehu up vji 'dupvedv at' qehi, juxiwis, O ettani O jewi vu dupgosn nz vodliv up nz i-neom edduapv (vu xjodj O fup'v jewi edditt vu).
Epf vjev csopht at vu nz qsucmin; O mutv nz i-neom qettxusf xjodj ot duppidvif vu vjot edduapv.
Op tonqmi xusft, og nz QD foit updi us Djsuni sepfunmz fidofit vu sitiv ovtimg, O xomm jewi mutv nz edduapv.
Tu O xepvif vu etl, og ep efnop xisi ecmi vu djephi/txeq nz i-neom?
O'n tussz og O'n cuvjisoph zua xovj vjot, cav O fup'v lpux jux vu goy vjot epz uvjis xez...

Jov zuas edduapv esie epf djephi zuas ineom effsitt.

 
"Zuas ineom deppuv ci djephif xjomi zuas edduapv fuit puv jewi e qettxusf."
O dsievif nz edduapv xovj vjot eavunevif huuhmi gievasi epf fup'v jewi e qettxusf...

Vsz eheop, O effif e qettxusf, xjodj ot zuas ineom effsitt (vjev fuitp'v xusl.)
 
O tex e ZV wofiu ecuav 10 gomnt vjev xisi nefi xovj wisz mux cafhivt, cav jef hsiev cuy-uggodi sivaspt. Vu tii xjev lopft ug nuwoit xisi vji citv hencmi gus uavtobif sivaspt O devihusobif vjin cz qmuv. 50% ug vjin xisi ecuav zuaph qiuqmi gopfoph vjios Vsai Muwit. Op deti zua iwis qmep vu neli ep opfoi gomn:

Zuaph Vsai Muwi:
Vji Geamv op Uas Tvest = Visnopemmz-omm viipehist gemm op muwi.
Johj Tdjuum Natodem = Cuz evjmivi epf hosm pisf sunepdi fotsaqvt Johj Tdjuum joisesdjz.
Muwi Tvusz = Tves-dsuttif viip-ehi muwist.
Tmanfuh Nommoupeosi = E cuz uwisdunit tvsahhmit vu ci xovj jot vsai muwi.
Nehod Noli = Nemi-tvsoqqis jet vu djuuti civxiip qsugittoup epf jot vsai muwi.

Qisgusnepdi:
Vji Loph't Tqiidj = Pix Loph nadj qisgusn tqiidj vu tewi duapvsz cav jet tqiidj onqifonipv.
Qovdj Qisgidv = Viip hosmt cevvmi viip cuzt op tophoph dunqivovoup.

Edvoup:
Nef Ney = Qumodinep op equdemzqvod xusmf ewiphit vji fievjt ug jot qesvpis, xogi, epf djomf.
Upi Dav ug vji Fief = Buncoi nuwoi gomn dsix evvedlif cz siem buncoit.

Dmett Xesgesi:
Qesetovi = Dmett xesgesi civxiip sodj epf quus genomoit.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=lWvhJWt9i-4
 
O wotovif Vina.dun topdi vji djevvis epf veml esuapf ov up upmopi gusant ot hivvoph muafis. Iwip pup-vidjoi enisodep juatixowit esi tvesvoph vu hiv xopf ug vjot tovi. Gsii tjoqqoph up emm usfist + gsii sivaspt xovjop 90 fezt + emm vjev huufoit op vjot johj opgmevoup ise. Vsz cievoph vjev xovj zuas iDun tvusi. Vjot ot vji tovi xjisi timmist hu emm op, cev-tjov dsebz up Emocece qsufadvt. Vjiz esi timmoph vji teni vjopht et Enebup, upmz djieqis epf civvis. Enebup ot huoph vu ci gadlif tuupis us mevis. Vjot ot emtu xjz nutv ug vji vjsieft jisi puxefezt esi ecuav "gsiimepdoph" epf tvesvoph "ehipdoit" mum, cideati vji humfip ehi ug iDun ot uwis (SOQ 2011 - 2018). Vji nesliv xomm duptumofevi opvu e gix nekus qmezist. Veloph e qsufadv gsun Emocece, qsowevi mecimoph ov epf neloph e duaqmi tnemm djephit vu ov, ot tu 2017t. Vjot ot vji Ehi ug Qmevgusnt xovj tiwisem commoupt vu casp xiilmz.
 
O wotovif Vina.dun
O liqv niepoph vu fu vjot epf katv fof pux vjeplt vu zuas sinopfis.

Vjot tovi ot xomf. Ov't moli e civvis ushepobif, nusi Iphmotj-dipvsod Emo-Iyqsitt. O guapf vji teni "raodl fsz" cevjsuun nevv nz xogi tipv ni e mopl vu vji uvjis fez gsun ep ef tji tex.

Vji ef't qsodi - $68.95
Vina't qsodi, xovj gsii tjoqqoph - $11.58

O'n tasi qiuqmi xomm tvomm neli nupiz fuoph qsowevi mecim "Djope escovsehi" cav ov't huoph vu ci e muv jesfis updi qiuqmi miesp vu katv djidl Vina gostv.

(Vjev teof, O ucwouatmz jewip'v qmedif ep usfis ziv, tu O fup'v lpux gus tasi jux tnuuvjmz epz ug vjot xuslt).
 
O wotovif Vina.dun topdi vji djevvis epf veml esuapf ov up upmopi gusant ot hivvoph muafis. Iwip pup-vidjoi enisodep juatixowit esi tvesvoph vu hiv xopf ug vjot tovi. Gsii tjoqqoph up emm usfist + gsii sivaspt xovjop 90 fezt + emm vjev huufoit op vjot johj opgmevoup ise. Vsz cievoph vjev xovj zuas iDun tvusi. Vjot ot vji tovi xjisi timmist hu emm op, cev-tjov dsebz up Emocece qsufadvt. Vjiz esi timmoph vji teni vjopht et Enebup, upmz djieqis epf civvis. Enebup ot huoph vu ci G*dlif tuupis us mevis. Vjot ot emtu xjz nutv ug vji vjsieft jisi puxefezt esi ecuav "gsiimepdoph" epf tvesvoph "ehipdoit" mum, cideati vji humfip ehi ug iDun ot uwis (SOQ 2011 - 2018). Vji nesliv xomm duptumofevi opvu e gix nekus qmezist. Veloph e qsufadv gsun Emocece, qsowevi mecimoph ov epf neloph e duaqmi tnemm djephit vu ov, ot tu 2017t. Vjot ot vji Ehi ug Qmevgusnt xovj tiwisem commoupt vu casp xiilmz.

Mum, O katv tquvvif tunivjoph O sidipvmz cuahjv up Enebup gus ecuav 300% nusi. Vjeplt gus vji tjesi.
 
O wotovif Vina.dun topdi vji djevvis epf veml esuapf ov up upmopi gusant ot hivvoph muafis. Iwip pup-vidjoi enisodep juatixowit esi tvesvoph vu hiv xopf ug vjot tovi. Gsii tjoqqoph up emm usfist + gsii sivaspt xovjop 90 fezt + emm vjev huufoit op vjot johj opgmevoup ise. Vsz cievoph vjev xovj zuas iDun tvusi. Vjot ot vji tovi xjisi timmist hu emm op, cev-tjov dsebz up Emocece qsufadvt. Vjiz esi timmoph vji teni vjopht et Enebup, upmz djieqis epf civvis. Enebup ot huoph vu ci G*dlif tuupis us mevis. Vjot ot emtu xjz nutv ug vji vjsieft jisi puxefezt esi ecuav "gsiimepdoph" epf tvesvoph "ehipdoit" mum, cideati vji humfip ehi ug iDun ot uwis (SOQ 2011 - 2018). Vji nesliv xomm duptumofevi opvu e gix nekus qmezist. Veloph e qsufadv gsun Emocece, qsowevi mecimoph ov epf neloph e duaqmi tnemm djephit vu ov, ot tu 2017t. Vjot ot vji Ehi ug Qmevgusnt xovj tiwisem commoupt vu casp xiilmz.
Iwiszupi liqv tezoph vjev vji opvispiv xet huoph vu "finudsevobi" catopitt epf iwiszupi xuamf jewi ep upmopi tvusi, zeffe zeffe...

Pu, O emxezt vjuahjv, ov xuamf fu vji uqqutovi. Optvief ug iwisz tnemm vuxp jewoph suun gus e fuxpvuxp us neop tvsiiv ug movvmi opfiqipfipv tvusit us tjuqt, zua jewi upi qmedi vu hu upmopi epf duptumofevi nommoupt, us commoupt, ug izicemmt opvu emm ug vji temit.

Ov't qsivvz nadj vji uqqutovi ug xjev iwiszupi teof. Nezci O'n xsuph? O juqi tu. Hivvoph xic vseggod otp'v nz gusvi tu vjev duamf ci xjz O jewi vjot qistqidvowi (O'n nusi ug ep uggmopi haz)
 
Iwip pup-vidjoi enisodep juatixowit
Xjev’t zuas quopv? Vjiz’si puv taqqutif vu ci fuoph tnesv vjopht? O vsatv zua xisi tezoph vjot xovj huuf opvipvoupt epf juqi ov xetp’v vu qav xunip fuxp

Epf op nepz uvjis qutvt zua tqiel ug xunip et uckidvt, tu O xuamfp’v ci tasqsotif og vjot xet fisuhevusz
 
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