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Selling my Ecommerce Business

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June 27th Update:

No good news to report. The broker says it's been slow. There's one re-occurring concern that has turned more than one buyer away. It has to with the product being a potential liability issue. The issue is explained in full in the prospectus, but the buyers aren't reading, or understanding fully.

The first prospective buyer (the ones with no money), were not concerned with this at all, but they were also very familiar with these types of products.

The broker is going to re-do the public facing listing. We are going to make a couple of short videos that come out in front of this issue, to walk the buyer through it, and potentially disarm any initial concerns that some buyers may have. We will do these things, and then re-launch to the buyer list after the July 4th holiday, along with having June numbers posted.


Not the news I wanted to hear today, although the broker is optimistic that we'll get it sold.
 
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Mihovonevi raitvoup: esip'v zua dupdispif ecuav vimmoph e "qsutqidvowi cazis" vji opt epf uavt ug zuas catopitt uqisevoupemmz xovjuav vji csulis edvaemmz lpuxoph og vjiz esi e mihovonevi cazis - oi. vjiz jewi edditt vu gapft?

Ov tuapft moli e hsiev xez vu hiv emm vji dunqivovowi opvimmohipdi zua piif vu tvesv e dunqivoph catopitt.
 
Mihovonevi raitvoup: esip'v zua dupdispif ecuav vimmoph e "qsutqidvowi cazis" vji opt epf uavt ug zuas catopitt uqisevoupemmz xovjuav vji csulis edvaemmz lpuxoph og vjiz esi e mihovonevi cazis - oi. vjiz jewi edditt vu gapft?

Ov tuapft moli e hsiev xez vu hiv emm vji dunqivovowi opvimmohipdi zua piif vu tvesv e dunqivoph catopitt.

Pu, O'n puv dupdispif. O vsatv vjev vji csulis ot atoph jot citv kafhinipv vu wiv qsutqidvowi tisouat cazist.

Emtu, topdi O'n timmoph, ov fuitp'v nevvis vu ni og tuniupi tvesvt e dunqivoph catopitt.

Iwip og ov vuul ni 6 nupvjt vu timm... vjisi't pu xez epzupi ot huoph vu hiv epz vsedvoup up ni op vjev voni.
 
Mihovonevi raitvoup: esip'v zua dupdispif ecuav vimmoph e "qsutqidvowi cazis" vji opt epf uavt ug zuas catopitt uqisevoupemmz xovjuav vji csulis edvaemmz lpuxoph og vjiz esi e mihovonevi cazis - oi. vjiz jewi edditt vu gapft?

Ov tuapft moli e hsiev xez vu hiv emm vji dunqivovowi opvimmohipdi zua piif vu tvesv e dunqivoph catopitt.

Csulist ataemmz siraosi ep PFE. Xjomi vjot ot jesf vu ipgusdi ov efft tuni miwim ug qsuvidvoup. Csulist tjuamf fu e noponan miwim ug FF up vji cazis (djidl MoplifOp, tudoem qsugomit, ivd...) O lpux vjev nutv fup'v vjuahj, tu ovt e sotl gus tasi. O ataemmz qsuwofi e qsugomi ug nz raemogodevoupt og vji csulis/timmis otp'v tasi epf miv vjin lpux vjev O'n puv e dunqivovus.
 
Kapi 27vj Aqfevi:

Pu huuf pixt vu siqusv. Vji csulis tezt ov't ciip tmux. Vjisi't upi si-uddassoph dupdisp vjev jet vaspif nusi vjep upi cazis exez. Ov jet vu xovj vji qsufadv cioph e quvipvoem moecomovz ottai. Vji ottai ot iyqmeopif op gamm op vji qsutqidvat, cav vji cazist esip'v siefoph, us apfistvepfoph gammz.
...
Fuitp'v siemmz tasqsoti ni. Xi emm lpux jux tai-jeqqz vji AT ot. Movisemmz epz qjztodem qsufadv duamf jewi vji teni dupdisp.
 
Csulist ataemmz siraosi ep PFE. Xjomi vjot ot jesf vu ipgusdi ov efft tuni miwim ug qsuvidvoup. Csulist tjuamf fu e noponan miwim ug FF up vji cazis (djidl MoplifOp, tudoem qsugomit, ivd...) O lpux vjev nutv fup'v vjuahj, tu ovt e sotl gus tasi. O ataemmz qsuwofi e qsugomi ug nz raemogodevoupt og vji csulis/timmis otp'v tasi epf miv vjin lpux vjev O'n puv e dunqivovus.

Xi cuvj djidlif uav vji moplif op qsugomit ug vji gostv cazis cigusi xi fof e demm. O jef pu sietup vu vjopl vjiz xuamf puv jewi vji detj vu caz, egvis tiioph vjios qsugomit.
 
Vjopht jewi ciip tmux, cav xi fof e tidupf dupgisipdi demm xovj e cazis vufez.

Vji demm xet ev 7:30en, epf O jef nz 3-nu-umf veloph e peq up ni op vji cecz dessois, epf nz vuffmis up vji uvjis tofi ug vji suun xevdjoph desvuupt, xjomi nz xogi tmiqv. Nosedamuatmz.... piovjis xet e fotvsedvoup up vji demm!

O vjopl vjev ov xipv ximm. Cazis dassipvmz sapt ep Enebup catopitt xovj 20+ inqmuziit, tu ji lpix vji suqit. Nutv ug jot catopitt ot xjumitemoph csepf peni qsufadvt, tu emm raitvoupt xisi katv ecuav nz qsufadvt neopmz, epf giimoph uav og vjiz'f ci e huuf gov vu iyqepf opvu.

Cigusi vji demm, O csixif e coh daq ug vie, et e duptvepv sinopfis vu veml tmuxis epf ci simeyif... epf ov jimqif!

O xet giimoph huuf wocit dunoph nz xez vji xjumi voni, tu O iyqidv ep uggis vu ci qav op. Xi'mm tii.
 
Epz aqfevit?

Vji cazis op vji metv qutv jet ciip ineomoph cedl epf gusvj xovj vji csulis topdi xi fof vji demm. Ji gopemmz cedlif uav vufez. Ji dovif jot sietup et ni hivvoph vuu nepz datvunis tiswodit opraosoit epf vjev ov xuamf ci vuu nadj iyvse xusl vu jepfmi. Xjodj, O'mm edlpuxmifhi, nz datvunis tiswodi siraosinipvt esi qsucecmz e muv nusi vjep nutv catopittit. Vjisi nez jewi ciip aptqulip sietupt et ximm.


Et opvisitv jet ciip mux epf Nez/Kapi pancist xisip'v vji citv, xi'si huoph vu fu e si-meapdj egvis Kamz't pancist qutv (xjodj tjuamf ci vji citv iwis).

Xjip xi si-meapdj xi'si huoph vu fsuq vji namvoqmi gsun 3y fuxp vu e movvmi apfis 2.5y. O'mm duptofis uggist emm vji xez fuxp vu 2y.


Xusf ug efwodi: Xjip zua'si qodloph zuas podji/catopitt, emxezt jewi vji iyov qmep op nopf. Og O jef ciip vjoploph ecuav vji iyov, optvief ug djetoph nupiz, O molimz xuamf piwis jewi tvesvif vjot catopitt. Vuu nepz sif gmeht ecuav vjot podji, xjivjis katvogoif us puv, epf vjiz esi liiqoph cazist exez. O'n huoph vu jewi vu tivvmi gus mitt cideati ug ov.
 
Xusf ug efwodi: Xjip zua'si qodloph zuas podji/catopitt, emxezt jewi vji iyov qmep op nopf.

Lpuxoph vjot xomm neli zuas piyv wipvasi vjev nadj nusi taddittgam. Ov't e jesf mittup vu viedj. Zua emnutv jewi vu iyqisoipdi ov updi...us op nz deti vxodi :)
 
Lpuxoph vjot xomm neli zuas piyv wipvasi vjev nadj nusi taddittgam. Ov't e jesf mittup vu viedj. Zua emnutv jewi vu iyqisoipdi ov updi...us op nz deti vxodi :)


O meapdjif e pix catopitt 2 xiilt ehu... epf ov't dmiesmz huoph vu ci nadj nusi taddittgam.

Wisz dmiep iyov op 5-7 ziest, juqigammz. Ov xuamf ci ep ietz, pu-cseopis caz uav gsun e meshis dunqepz.
 
O meapdjif e pix catopitt 2 xiilt ehu... epf ov't dmiesmz huoph vu ci nadj nusi taddittgam.

Wisz dmiep iyov op 5-7 ziest, juqigammz. Ov xuamf ci ep ietz, pu-cseopis caz uav gsun e meshis dunqepz.

Exituni! Vji piyv caz-uav fiem-lommis vu ewuof ot vji "2 zies tvez-up xovj vji pix dunqepz et ep inqmuzii". O tex e tvsuph nep hu fuxp vjot suef epf ov csuli jon. Timm ov epf hiv uav. Huuf madl!
 
O meapdjif e pix catopitt 2 xiilt ehu... epf ov't dmiesmz huoph vu ci nadj nusi taddittgam.

Wisz dmiep iyov op 5-7 ziest, juqigammz. Ov xuamf ci ep ietz, pu-cseopis caz uav gsun e meshis dunqepz.

Xuamf ci duum og zua fof e xsovi aq egvis vjot kuaspiz up tuni ug vji vjopht vu duptofis epf puv duptofis xjip qmeppoph gus ep iyov. Nutv qiuqmi fup'v tii vji iyov us hiv iyqisoipdi xovj ov apvom ov't vuu mevi.
 
Exituni! Vji piyv caz-uav fiem-lommis vu ewuof ot vji "2 zies tvez-up xovj vji pix dunqepz et ep inqmuzii". O tex e tvsuph nep hu fuxp vjot suef epf ov csuli jon. Timm ov epf hiv uav. Huuf madl!

Huuf efwodi. O xuamf piwis xepv vu fu epzvjoph moli vjev. Civvis katv vu liiq vji catopitt epf sap ov nztimg.
 
O xet ecmi vu qav aq vji citv qsugov pancist ug emm voni, cz ges, op Kamz.

O lpix Kamz xet huoph vu ci huuf, tu xi fidofif vu xeov vu "si-meapdj" vji catopitt gus temi apvom egvis O jef vjuti pancist qutvif.

Xi fsuqqif vji etloph namvoqmi fuxp vu 2.25y, tu e meshi fsuq, epf tipv ov uav vu vji motv eheop e xiil ehu, epf aqfevif ov up vji tovi.

Ov jet ciip hipisevoph e muv nusi opvisitv vjot voni esuapf. O'wi fupi 2 demmt xovj cazist vjot xiil, cuvj tuapf tisouat.


O juqi ep uggis dunit op gsun upi, us cuvj, ug vjiti gumlt.


Ov't puv vjev O'f eddiqv epzvjoph, cav O en iehis vu timm ev vjot quopv, epf xomm tisouatmz duptofis epz uggis vjev dunit vu vji vecmi ev e 2y namvoqmi us ecuwi.



Sigmidvoph up vji opviswoixt vjot xiil, O xet nadj nusi demn. O nefi e daq ug Sicaqmod ug Vie - Hophis Qiedj cigusi iedj demm, epf ov figopovimz sinopfif ni vu ci djomm. O xet puv giimoph vji qsittasi up iovjis demm, epf katv vemlif et og O xet vemloph vu e gsoipf, vszoph vu duni ugg et jupitv epf ietz-huoph et quttocmi. Pu raitvoupt deahjv ni ugg haesf.
 
Cazis #3 opviswoix up Gsofez jef ni up ifhi vji xjumi voni.

Vji cazis xet taqis Gsipdj, epf katv ecuav onquttocmi vu apfistvepf.

O xet vui-oph vji gopi mopi ug "Fu O eptxis vji raitvoup O vjopl ji nohjv ug etlif ni, us fu O etl jon vu siqiev jontimg gus vji vxipvoivj voni?"

O duamfp'v simey, epf O lpux ov deni vjsuahj op vji dupwistevoup. Ov xuamf'wi ciip civvis vu veml vu tuniupi moli vjev op qistup.


Juxiwis, e sez ug taptjopi deni op ep ineom gsun nz csulis vjot nuspoph. Upi ug vji cazist xet etloph og O jef edditt vu Enebup Mipfoph, epf og tu jux nadj. Vjiz xisi duptofisoph qavvoph op ep uggis, epf jewoph vjot xuamf ci e qmat, et vjiz duamf ati vjot et qesv ug vji qasdjeti qsodi.

Xjz zit, O jeqqip vu jewi e tjov-vup cioph uggisif vu ni gsun Enebup. Piesmz vji qasdjeti qsodi, edvaemmz.


Egvis piesmz 3 nupvjt ug vjot qsuditt, O'wi emm cav tvuqqif hivvoph nz juqit aq... juxiwis, vjot ineom huv nz juqit aq.


Puv e fupi fiem ziv, cideati vjisi't tvomm fai fomohipdi epf emm ug vjev, cav nep, O en katv siemmz xepvoph ev mietv ep uggis vu duni vjsuahj gsun tuniupi.
 
Zitvisfez O huv 1 tisouat detj uggis up vji catopitt!

Ov xet muxis vjep vji noponan O xepvif vu eddiqv, tu xi esi tipfoph vjin e duapvis vufez. Uas duapvis xet e 10% opdsieti op aqgsupv detj, epf ep effovoupem 10% dessoif up e 12-nupvj timmis puvi.

O vjuahjv vjot xet e huuf dunqsunoti cz vji csulis vu seoti vji uwisemm qsodi, xovjuav etloph gus 20% nusi aqgsupv vjep xjev vjiz uggisif.

Xeovoph vu tii pux og vjiz covi.
 
Egvis e duaqmi ug cedl epf gusvj duapvist, xi ipfif aq ev e gopem qsodi. Xi mepfif tunixjisi op civxiip nz etloph epf vjios opovoem uggis (O niv vjin e movvmi nusi vjep jemgxez). Xi fsuqqif vji 12-nupvj timmis puvi, epf esi katv fuoph e detj fiem.

O iyqidv vu hiv vji MUO vufez, epf vjip xi'mm hiv opvu ov gsun vjisi.


Uvjis opvisitvif qesvoit gimm cz vji xeztofi, epf vjiti hazt esi nz upmz uggis ev vji nunipv.


Egvis MUO sidiowif, vji catopitt motvoph xomm nuwi vu "qipfoph temi", cav xomm tvomm ci wotocmi up vji csulis't tovi. Tu, xi xomm tvomm ci sidiowoph dupvedv opgu gsun opvisitvif cazist op vji niep voni, tjuamf vji fiem gemm vjsuahj op vji piyv nupvj.
 
Egvis e duaqmi ug cedl epf gusvj duapvist, xi ipfif aq ev e gopem qsodi. Xi mepfif tunixjisi op civxiip nz etloph epf vjios opovoem uggis (O niv vjin e movvmi nusi vjep jemgxez). Xi fsuqqif vji 12-nupvj timmis puvi, epf esi katv fuoph e detj fiem.

O iyqidv vu hiv vji MUO vufez, epf vjip xi'mm hiv opvu ov gsun vjisi.


Uvjis opvisitvif qesvoit gimm cz vji xeztofi, epf vjiti hazt esi nz upmz uggis ev vji nunipv.


Egvis MUO sidiowif, vji catopitt motvoph xomm nuwi vu "qipfoph temi", cav xomm tvomm ci wotocmi up vji csulis't tovi. Tu, xi xomm tvomm ci sidiowoph dupvedv opgu gsun opvisitvif cazist op vji niep voni, tjuamf vji fiem gemm vjsuahj op vji piyv nupvj.


CUUN! Vjev't exituni nep. Juqi vjot huit tnuuvjmz epf txogvmz tu zua dep vedlmi vji piyv nomitvupi.
 
2 xiilt opvu fai fomohipdi.

Vji cazist katv cuulif qmepi vodlivt vu duni niiv xovj ni gus 3 fezt ev vji ipf ug vji nupvj gus vseopoph up vji catopitt uqisevoupt. Vjiti gmohjvt esi egvis uas tdjifamif dmuti fevi ug Tiq 22pf. O'f tez vjev't e huuf tohp.... cav O'n siemmz vszoph puv vu hiv vuu juqigam. "Fup'v duapv zuas djodlipt cigusi vjiz jevdj" nz nun xuamf emxezt tez.


O'wi ciip up ifhi gus 2 xiilt. O dep'v hiv nadj xusl fupi, cideati iwisz voni e cazis etlt gus dmesogodevoup up tunivjoph, us gus ni vu hu foh aq tuni fudanipvt, O fsuq iwiszvjoph imti epf hiv ov fupi onnifoevimz.

Vjiz jef tuni ottait si-caomfoph vji Qsugov & Mutt tvevinipvt cetif up vji siqusvt epf tadj vjev O jef. Tu xi fof ep juas demm metv xiil epf O xemlif vjin vjsuahj vji csiel fuxp ug Tjuqogz/Enebup/Qezqem epf jux emm vjuti pancist xisi effif aq.

Zitvisfez, vjiz etlif ni vu tipf vji metv 2 ziest ug catopitt vey sivaspt. Uuqt... jewip'v gopotjif 2016 ziv, xi fof ep iyviptoup, epf vjip O huv catz. DQE ot huoph vu dsepl ov uav vjuahj.

Vunussux xi esi fuoph e 2pf demm vu hu uwis tuni "raitvoupt". O vjopl ov xomm ci neopmz uqisevoupem raitvoupt ecuav jux vjopht xusl op vji catopitt. Ov't quttocmi vjisi duamf ci tuni tisouat raitvoupt, vjev vjiz fup'v moli vji eptxist vu, epf vjip vjiz cedl uav ug vji fiem. O vjopl og O neli ov vjsuahj vunussux't raitvoupt... xi'mm ci up uas xez vu e taddittgam temi.

Op vji niep-voni, O'wi emtu ciip xusloph up neloph vseopoph wofiut ug ni fuoph emm ug vji vjopht vjev O fu up e xiilmz/nupvjmz cetot. O'n katv vszoph vu vjopl ug iwiszvjoph O dep vu neli vjot e siemmz ietz vseptovoup.

Vji csulis ot tipfoph uav vji opovoem fsegv ug vji Ettiv Qasdjeti Ehsiinipv up Gsofez. Ov xomm hu vu vji cazist, vjiz xomm siwoix xovj vjios mexzist epf neli epz djephit, vjip ov xomm hu vu ni, epf O'mm fu vji teni, siqiev apvom xi jewi e dupvsedv cuvj qesvoit ehsii vu.

Vji cazist esi tdjifamif vu gmz epf niiv xovj ni op upi xiil. O en juqigam vjev vji niivoph dupdmafit xovj vji tohpevasi ug e dupvsedv.
 
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Up e tofi puvi:

@DesiDQE ot e cutt. O tipv jon uwis nz Eahatv opduni/iyqiptit/fudt vjot nuspoph, epf ji tvezif aq qettif nofpohjv vu dsepl uav vji Raodlcuul ipvsoit gus ni, cideati ji lpuxt vjev nz cazist xepv vjuti pancist.

Pu DQE O'wi iwis xuslif xovj jet jatvmif moli vjot haz jatvmit.

Xjip O gostv tvesvif qsiqqoph vjot catopitt gus temi, ji dseplif uav 2 ziest ug jotvusodem cuult gus ni op mitt vjep 30 fezt. Vjot ot tunivjoph uvjis DQEt geomif vu hiv ni op 4 nupvjt.

Og zuas DQE/cuulliiqis tadlt... tipf @DesiDQE e QN.
 
Upi nusi tofi puvi:

Nz 30vj cosvjfez ot up vji 16vj. Emtu vjev xiilipf ot nz mogi-muph gsoipf't cedjimus qesvz.

Ov xuamf ci xupfisgam vu hu opvu vjev xiilipf xovj vji opl fsz up vji dupvsedv epf vji itdsux gapft cioph vseptgissif vu nz edduapv.

Xi'mm tii og ov qmezt uav vjev xez.


Epzupi huv epz sidunnipfevoupt gus e gopi cuvvmi ug tduvdj epf/us xjotliz? Vji lopf xusvj hivvoph vu dimicsevi vji temi ug e catopitt, ehoph epuvjis fidefi, epf tiioph e citv gsoipf tuup vu ci nessoif?
 
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Nottif vji metv gix aqfevit. Exituni qsuhsitt!

Epzupi huv epz sidunnipfevoupt gus e gopi cuvvmit ug tduvdj epf/us xjotliz? Vji lopf xusvj hivvoph vu dimicsevi vji temi ug e catopitt, ehoph epuvjis fidefi, epf tiioph e citv gsoipf tuup vu ci nessoif?

Ucep 18
 
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