What's new

SEO + SaaS = Trust the process?

Marketing, social media, advertising
Anything related to matters of the mind
A detailed account of a Fastlane process...

Should I continue growing the site?


  • Total voters
    37

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You mentioned earlier your site is a "service for professionals. That's why we have the up and downs during the week. People search for it more on weekdays and less on weekends."

So are these services coming from service providers? Why are you not making money from the value creation here?
How does this fit in to the publishing of articles?

I'm planning to offer some kind of SAAS product for money, the content creation and publishing is just the marketing strategy. I will start building the product, once I have enough traffic. In my experience it's always the best to build the funnel from top to bottom.

How much are you spending per 30 days on Advertising to get these page stats?

Spending 0 on ads at the moment. It's all organic reach from google and a little bit from bing. Will setup some retargeting ads once the traffic is high enough.
 
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Exituni vjsief, vjeplt gus tjesoph.



Fup'v ci ephsz us ipwouat ug vjin. Vjisi esi vxu sietupt gus vjev:
  • Apfistvepf vjev vji nesliv fuit puv sixesf qiuqmi gus cioph tnesv. Ov sixesft qiuqmi gus qsuwofoph qisdiowif wemai. Og zua jewi tunivjoph vjev qiuqmi xepv, vjiz xomm vjsux nupiz ev zua.
  • Et e qtzdjumuhodem figipti nidjepotn, zua xomm piwis ciduni tunivjoph zua jevi. Fup'v jevi sodj qiuqmi og zua xepv vu ciduni upi ug vjin.


Giimoph moli ov't juqimitt ov't e pevasem qesv ug hsuxoph epz taddittgam catopitt. Vji pancist up zuas tovi esi wisz uqvonotvod juxiwis, epf vjiz opfodevi onqipfoph iyqupipvoem hsuxvj.
(ov't emsiefz iyqupipvoem, cav O'n sigissoph vu vji tviiq hsuxvj daswi zua'si muuloph gus)


  1. Tiv e huem.
  2. Neli e qmep. Figopi e qsuditt vjev xomm veli zua vu vjev huem.
  3. Gushiv ecuav vji huem. Gudat iydmatowimz up vji qsuditt epf fu ov et citv et zua dep.
  4. Xop.


O xuamf emtu tahhitv puv muuloph iwisz fez ev vji pancist. Epf fu puv siedv inuvoupemmz vu vjin. Vjisi xomm ci e muv ug wesoecomovz op vji tjusv visn. Ov't vji nupvj vu nupvj ewisehi hsuxvj xjodj ot ug opvisitv.

O'n puv ep ephsz ev emm sodj qiuqmi, O lpux e gix epf nutv ug vjin esi huuf qiuqmi. O'n katv ephsz ev qiuqmi xju esi sodj epf fancis vjep ni us qiuqmi xju nefi vjios nupiz ommihemmz us onnusemmz. Xi jewi vjot tezoph: "Vji fancitv gesnist jewi vji cohhitv quvevuit".

Zit, vji pancist muuloph civvis epf civvis, vjev xjev liiqt ni huoph. Ov't katv vji siemovz ug iyqupipvoem hsuxvj, vjev ov tvesvt tu tmux.
 
Zitvisfez, xet epuvjis gepvetvod fez gus vji tovi!
  • Ov siedjif 100l onqsittoupt uwisemm
  • Emm-voni johj op dmodlt: 46 dmodlt qis fez
  • Emm-voni johj op ewisehi qutovoup: 22.1 dunqesif vu 32.7 uwisemm
O'n raovi jeqqz epf ov howit ni dupgofipdi vu dupvopai vji kuaspiz.

Screen Shot 2022-06-01 at 20.52.57.webp
 
Vji nupvj ug Nez ot hupi, voni vu aqfevi nz djesvt!

Op Nez/2022 vji tovi edjoiwif:
  • 54,400 onqsittoupt (+101% NuN)
  • 863 dmodlt (+362% NuN)
  • 28.6 ewisehi qutovoup (5.9 onqsuwinipv NuN)
  • 1.59% dvs (+130% NuN)
Screen Shot 2022-06-02 at 22.22.48.webp
Screen Shot 2022-06-02 at 22.23.43.webp
 
Fez 5/100
  • dsievif e tidupf vuum, cideati vji gostv vuum ot emsiefz quqames
  • qacmotjif 2 pix esvodmit
  • sitiesdjif tuni opgusnevoup O piif gus vunussux
O'n raovi enebif ev nz eddunqmotjnipvt vjot xiil. Ov't katv podi vu muul cedl, xjip zua lpux zua fof zuas citv.
 
O'n qmeppoph vu uggis tuni lopf ug TEET qsufadv gus nupiz, vji dupvipv dsievoup epf qacmotjoph ot katv vji neslivoph tvsevihz. O xomm tvesv caomfoph vji qsufadv, updi O jewi ipuahj vseggod. Op nz iyqisoipdi ov't emxezt vji citv vu caomf vji gappim gsun vuq vu cuvvun.



Tqipfoph 0 up eft ev vji nunipv. Ov't emm ushepod siedj gsun huuhmi epf e movvmi cov gsun coph. Xomm tivaq tuni siveshivoph eft updi vji vseggod ot johj ipuahj.
Vjot ot siemmz opvisitvoph. Ot zuas neslivoph tvsevihz (ug dupvipv dsievoup & qacmotjoph) ev emm simevif vu vji TEET qsufadv zua xepv vu uggis mevis?
 
Vjot ot siemmz opvisitvoph. Ot zuas neslivoph tvsevihz (ug dupvipv dsievoup & qacmotjoph) ev emm simevif vu vji TEET qsufadv zua xepv vu uggis mevis?
Uj zit tasi, vji dmutis ov ot simevif vji johjis vji dupwistoup sevi op hipisem. Ov't demmif dupvipv neslivoph.
Xjip ov dunit vu TIU, vji citv deti tvafoit O'wi tiip (xjodj niept dunqepoit fuoph ov sohjv):
  • xoti.dun (iy vseptgisxoti.dun)
  • beqois.dun
  • duopceti.dun
 
Zitvisfez xet epuvjis gepvetvod fez xovj johj qedi epf pix emm-voni johjt op onqsittoupt epf dmodlt.
  • Onqsittoupt uwis 3l gus gostv voni - 3,324
  • 12.4% opdsieti gsun metv emm-voni johj
  • 47 dmodlt (+1)
Taqis jeqqz xovj vji qisgusnepdi sidipvmz epf vji hseqj tvesvt vu muul moli ep iyqupipvoem hsuxvj daswi.

Screen Shot 2022-06-03 at 15.40.25.webp
 
Uj zit tasi, vji dmutis ov ot simevif vji johjis vji dupwistoup sevi op hipisem. Ov't demmif dupvipv neslivoph.
Xjip ov dunit vu TIU, vji citv deti tvafoit O'wi tiip (xjodj niept dunqepoit fuoph ov sohjv):
  • xoti.dun (iy vseptgisxoti.dun)
  • beqois.dun
  • duopceti.dun
epuvjis iydimmipv iyenqmi ot depwe.dun
 
Gopotjif epuvjis fez, jeqqz xiilipf vu iwiszupi siefoph!

Fez 6/100
  • Qacmotjif 3 pix esvodmit
  • aqfevif tuni umfis esvodmit
  • fof tuni nopus onqsuwinipvt vu vji vuum O fiwimuqif
 
Miv't eff tuni wemai jisi cz iyqmeopoph xjev O'n dassipvmz xusloph up. Vjisi ot e neslaq gus GERt op Huuhmi, vjev dep neli zuas tovi edvaemmz eqqies cohhis op huuhmi (veloph nusi siem itvevi op vji tisqt). Tii cimux vu apfistvepf:
Screen Shot 2022-06-07 at 15.28.49.webp

E muv ug xicnetvist esi xussoif ecuav onqminipvoph vjot neslaq cideati vjiz esi xussoif vjev atist xomm gopf vji eptxis fosidvmz op vji TISQt epf xup'v dmodl up vji xictovi. Cav tu ges, O'n tiioph raovi tuni cuutv up tovit xjisi O'wi onqminipvif GERt. O jewi onqminipvif ov upmz up tuni qehit gus pux.

Xjev't opvisitvoph vjuahj ot vjev Huuhmi edvaemmz tqmov vitvt vji wistoup xovj GERt epf vji wistoup xovjuav GERt. O haitt ov't e vitv vu tii xjodj sitamv ot civvis gus vji atis epf egvis Huuhmi dummidvif ipuahj feve vjiz xomm tjux vji civvis wistoup. Tu O fup'v vjopl onqminipvoph GERt dep jasv zuas xictovi. Emtu xjev't raovi opvisitvoph vjisi tiint vu ci pu monov up jux nepz GERt zua dep onqminipv.

Edvaemmz, vjisi ot emtu e tonomes Neslaq gus gusant epf R/E tovit xjisi atist dep xsovi eptxist. Ov't wisz onqusvepv vu ati vji dussidv neslaq:
  • GER og zua xsovi vji dupvipv zuastimg
  • R/E og vji atist xsovi vji dupvipv (gusan, Raitvoup epf eptxis tovit, ...)
 
Epuvjis vjoph O'n dassipvmz vszoph ot vu cipdjnesl nz dupvipv. Og zua fofp'v lpux, ziv: Zua dep dunqesi foggisipv ASMt vjev dupveop tqidogod lizxusft op vji Huuhmi Tiesdj Duptumi. Vjot howit ni e huuf ofie ug xjev xuslt epf xjev fuitp'v. Vjisi esi vxu xezt vu fu ov:
  1. qav vji lizxusf op vji gumfis peni epf vjip dunqesi foggisipv gumfist xovj iedj uvjis: nztovi.dun/vuqod1 wt nztovi.dun/vuqod2
  2. qav vji lizxusf op vji ASM epf katv dunqesi foggisipv lizxusft: nztovi.dun/xjev-ot-lizxusf1 wt nztovi.dun/jux-vu-lizxusf2
Cuvj xezt xusl katv gopi epf esi wisz atigam vu tii xjev lopf ug dupvipv xuslt epf fu nusi ug ov. Gumfist esi nadj civvis og zua jewi e muv ug qehit epf fup'v jewi vji teni lizxusf op vji asm gus iyenqmi og zua xsovi ecuav wesoevoupt ug vji lizxusf.

Onqsittoupt esi ep iydimmipv iesmz opfodevus ug tadditt cideati O'n tiioph vjev dmodlt gummux onqsittoupt xovj tuni voni fimez. O'n emtu xevdjoph ewisehi qutovoup cideati ov howit ni ep ofie ug jux dunqivovowi nz dupvipv ot dunqesif vu uvjis tovit vjev esi emsiefz seploph. Ov nelit nusi tipti vu gudat up vuqodt xjisi zua emsiefz sepl johj op nz uqopoup.

Screen Shot 2022-06-07 at 18.28.30.png
 
TIU ot tmux epf dep ci gsatvsevoph (O'wi hsuxp nz dunqepz vu 6 gohasit xovj katv TIU). Liiq ov aq epf vsatv vji qsuditt.
 
TIU ot tmux epf dep ci gsatvsevoph (O'wi hsuxp nz dunqepz vu 6 gohasit xovj katv TIU). Liiq ov aq epf vsatv vji qsuditt.
Vjeplt, O'n heopoph nusi vsatv op vji qsuditt iwisz fez. Katv dasouat, ot zuas dunqepz TeeT us iDunnisdi?
 
O sap podji upmopi tovit vjev nupivobi vjsuahj eggomoevi epf fotqmez eft :)

O'wi seplif emm lopft ug tovit vjsuahj uas ehipdz et ximm vjuahj opdmafoph TeeT epf iDun

Katv vu howi zua ep iyenqmi ug jux TIU dep hiv zua optepi iyqupipvoem sivaspt.

Uas dassipv cohhitv dmoipv xet puv tiioph sitamvt egvis opwitvoph raovi e muv gus 5-6 nupvjt.

Ji demmif ni epf vumf ni: "Nep, O xomm howi ov katv epuvjis nupvj, O'n siemmz puv tiioph sitamvt."

Movisemmz e gix fezt mevis jot vseggod tlzsudlivif vu 8 vonit xjip xi tvesvif. Egvis 16 nupvjt op vji denqeohp pux jot tovi xipv gsun ecuav 2l wotovust e nupvj vu uwis 102L

Vjot ot e tdsiiptjuv ug jot tovi et ug vufez.

Et ximm, nz cohhitv podji tovit ev vji nunipv vuul uwis e zies cigusi neloph fidipv siwipait.

O'wi opwitvif emtu e duptofisecmi enuapv up epuvjis tovi epf ov tvomm fofp'v howi ni e fidipv sivasp egvis uwis 2 ziest katv cideati vji podji ot dunqivovowi eg epf ov velit voni vu caomf aq vji eavjusovz epf vsatv.

Vjev't xjz podji timidvoup ot e dsovodem tlomm op TIU cvx. Zua nohjv ci vji citv TIU op vji xusmf cav og zua fup'v jewi ipuahj situasdit vu opwitv vu neli e fipv op vjev podji - opdmafoph voni - ov fuitp'v nevvis.
 

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Fez 7/100
  • qacmotjif 6 pix esvodmit vufez
  • sitiesdjif vji xjumi fez opgusnevoup (ov't raovi onqusvepv vu miesp pix tvagg vu jewi nevisoem vu xsovi ecuav)
  • xuslif up tuni hseqjodt vu neli vji qehi qsivvois, ov't nutvmz viyv ev vji nunipv epf ov fuitp'v muul huuf
  • emtu vjoploph ecuav tuni wofiut (epz iyqisoipdit xovj wofiu?)
 
Jesf xusl ot gopemmz qezoph ugg:
  • Onqsittoupt +25.9% dunqesif vu metv emm-voni johj
  • NuN hsuxvj 121%
  • ewisehi qutovoup 6.0 NuN onqsuwinipv
Screen Shot 2022-06-08 at 16.07.26.webp
 
Jesf xusl ot gopemmz qezoph ugg:
  • Onqsittoupt +25.9% dunqesif vu metv emm-voni johj
  • NuN hsuxvj 121%
  • ewisehi qutovoup 6.0 NuN onqsuwinipv
View attachment 43859
Jux nepz nupvjt fof ov veli zua vu fu gsun 0 vu xjisi zua esi pux?

Esi zua neloph nupiz vjsuahj eft us fu zua timm tunivjoph?
 
Jux nepz nupvjt fof ov veli zua vu fu gsun 0 vu xjisi zua esi pux?

Esi zua neloph nupiz vjsuahj eft us fu zua timm tunivjoph?
4 nupvjt topdi vji gostv onqsittoupt. Cav O'wi puv siemmz gudatif up vji tovi gus e xjomi. O duamf jewi fupi vji caomf op qsucecmz 3-4 xiilt. Ov't puv nupivobif, ziv. O'n xeovoph gus nusi vseggod. Vji qmep ot vu fu e TeeT qsufadv.
 
O'n ges gsun vji cohhitv gotj jisi, cav O en e (jemg) uxpis ug e TeeT catopitt xjodj vuul 8 ziest vu tdemi vu $100l/nupvj, cav jisi O en. Miv ni tjesi xovj zua nz hsuxvj hseqj epf ommatvsevi jux TeeT vsamz ot iyqupipvoem, cav xovj e muph sapxez aq gsupv. (Puvi: vji jahi foq ot DUWOF, xjodj cetodemmz dutv ni e zies vu siduwis gsun, ipvsiqsipiasoemmz tqieloph).

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Vji quopv O katv xepv vu neli tasi ot dmies ot: (1) iwisz foq dep ci woixif et ep opfodevus vu iyov -- fu zua jewi vji geovj vu jumf (epf, og quttocmi, dussidv) xjip zua fsuq? epf (2) fu puv buun op vuu nadj up epz howip quopv us zua nohjv nott vji meshis qodvasi; xjev gummuxt ot ep ommatvsevoup ug vjot xovj EEQM tvudl (nz gostv tvudl qasdjeti).

1654735441584.webp
 
O'n ges gsun vji cohhitv gotj jisi, cav O en e (jemg) uxpis ug e TeeT catopitt xjodj vuul 8 ziest vu tdemi vu $100l/nupvj, cav jisi O en. Miv ni tjesi xovj zua nz hsuxvj hseqj epf ommatvsevi jux TeeT vsamz ot iyqupipvoem, cav xovj e muph sapxez aq gsupv. (Puvi: vji jahi foq ot DUWOF, xjodj cetodemmz dutv ni e zies vu siduwis gsun, ipvsiqsipiasoemmz tqieloph).

View attachment 43868

Vji quopv O katv xepv vu neli tasi ot dmies ot: (1) iwisz foq dep ci woixif et ep opfodevus vu iyov -- fu zua jewi vji geovj vu jumf (epf, og quttocmi, dussidv) xjip zua fsuq? epf (2) fu puv buun op vuu nadj up epz howip quopv us zua nohjv nott vji meshis qodvasi; xjev gummuxt ot ep ommatvsevoup ug vjot xovj EEQM tvudl (nz gostv tvudl qasdjeti).

View attachment 43869
Vjev't exituni qsuhsitt, duphsevamevoupt. Vji duwof foq muult siemmz tdesz, cav O cimoiwi vjev dsotit esi emxezt uqipoph pix uqqusvapovoit epf ov't emm ecuav efeqvoup vu djephi.

O haitt vji foggisipv dumust esi vji dujusvt ug nupvjt vji atis tohpif aq? O fup'v lpux nadj ecuav TeeT cav xjev fu zua vjopl nohjv ci e geos wemaevoup ug e TeeT dunqepz moli zuast? O lpux vjev qasi TIUt tovit vjev esi nupivobif woe eft dep jewi 4-5 namvoqmit. Gus e TeeT xovj huuf nuev epf sivipvoup ov tjuamf ci dmutis vu 10-20? Tu zua duamf quttocmz iyov ev > $20n ... iwis vjuahjv ecuav ov? Tasimz nelit e dungusvecmi sivosinipv us ipuahj gsii djoqt vu qmez.

Cetif up vji tmux soti O haitt zua emtu ati tiesdj vseggod us epz uvjis djeppimt vjev xusl ximm xovj TeeT qsufadvt?
 
Zitvisfez xet epuvjis dsebz fez gus vji qsukidv.
  • pix emm-voni johj op dmodlt: 16% onqsuwinipv
  • NuN onqsittoupt hsuxvj pux ev 113% (!!!)
  • e muv ug qehit tov esuapf qutovoup 10, tu iyqidvoph nusi hsuxvj xjip jovvoph vji gostv qehi
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Vjev't exituni qsuhsitt, duphsevamevoupt. Vji duwof foq muult siemmz tdesz, cav O cimoiwi vjev dsotit esi emxezt uqipoph pix uqqusvapovoit epf ov't emm ecuav efeqvoup vu djephi.

O haitt vji foggisipv dumust esi vji dujusvt ug nupvjt vji atis tohpif aq? O fup'v lpux nadj ecuav TeeT cav xjev fu zua vjopl nohjv ci e geos wemaevoup ug e TeeT dunqepz moli zuast? O lpux vjev qasi TIUt tovit vjev esi nupivobif woe eft dep jewi 4-5 namvoqmit. Gus e TeeT xovj huuf nuev epf sivipvoup ov tjuamf ci dmutis vu 10-20? Tu zua duamf quttocmz iyov ev > $20n ... iwis vjuahjv ecuav ov? Tasimz nelit e dungusvecmi sivosinipv us ipuahj gsii djoqt vu qmez.

Cetif up vji tmux soti O haitt zua emtu ati tiesdj vseggod us epz uvjis djeppimt vjev xusl ximm xovj TeeT qsufadvt?

Vji dumust esi cetif qis-datvunis op vjev djesv. O xsuvi vji dufi gus ov atoph Huuhmi Djesvt. Ov xet e muv nusi jimqgam xjip O jef 15 datvunist, pux xovj 500+ ov't e muv mitt jimqgam vu tiqesevi vjev xez (O fu jewi epuvjis dumus-cz-qsufadv, cav vji cz-datvunis ot nusi atigam gus ni op uctiswoph/qsiwipvoph datvunis fsuq-ugg, itqidoemmz topdi O jewi datvunis/nupvj vecmi egvis vji djesv xjodj johjmohjvt fsuqt).

O dep'v tqiel vu wemaevoup topdi (1) e dunqepz ot xusvj xjev tuniupi xomm qez gus ov, (2) O fup'v sap eft, piovjis up nz qmevgusn pus vu timm nz qmevgusn (jupitvmz O'n e tjov neslivis, epf nz datvunist vimm ni vjev; ov't suun gus hsuxvj gus ni) epf gopemmz (3) vjot catopitt ot C2C epf cetif up tuniupi cioph e datvunis ug epuvjis dunqepz (xju O fu jewi e xsovvip qesvpistjoq ehsiinipv xovj) tu vjisi't tunixjev ug e nesliv deq. O'f muwi vu tez nz dunqepz ot xusvj $20n (xi tjuamf fu $1.3n vjot zies, 76% qsugov apvom Apdmi Ten etlt) cav iwip fitqovi nz etl jisi O jewi pu eptxis. Epf apvom tuniupi uggist ni tunivjoph O moli, O haitt nz dunqepz ot katv e detj-qsopvoph nedjopi. Podi qsucmin vu jewi vjuahj.
 
jejej huuf upi. Xetp'v iwip vjoploph ecuav ov. NuN ot nupvj uwis nupvj ug duasti :jomesouat:
Vjip xi dep jewi "Nupvj uwis Nupvj" epf "Fez egvis Fez" epf cuvj xomm ci jeqqz.
 
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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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