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@JasonR, thanks for an excellent thread.
It had originally flown over my head a few weeks ago as I was doing mostly affiliate stuff, but re-reading it now makes me realize this is just as important no matter what you are doing.
In fact, this should be especially important for affiliate marketers.
While affiliates are only getting paid $40/sale (for example), the offer owners are making much more than that on the back end. So when it comes time to driving traffic to these offers, affiliates are already at a huge disadvantage when it comes to getting the lion's share of traffic volume at a profitable CPC for them, as the product owners themselves can afford to pay much more for clicks.
The solution? Increase your LCV -- Like you said.
And how do you increase your LCV as an affiliate? Build a funnel with more affiliate offers.
Gold thread man. So sorry to hear about the scumbags attempting to rip your business. I'm sure you'll resolve that quickly.
It had originally flown over my head a few weeks ago as I was doing mostly affiliate stuff, but re-reading it now makes me realize this is just as important no matter what you are doing.
In fact, this should be especially important for affiliate marketers.
While affiliates are only getting paid $40/sale (for example), the offer owners are making much more than that on the back end. So when it comes time to driving traffic to these offers, affiliates are already at a huge disadvantage when it comes to getting the lion's share of traffic volume at a profitable CPC for them, as the product owners themselves can afford to pay much more for clicks.
The solution? Increase your LCV -- Like you said.
And how do you increase your LCV as an affiliate? Build a funnel with more affiliate offers.
Gold thread man. So sorry to hear about the scumbags attempting to rip your business. I'm sure you'll resolve that quickly.
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