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I have a question. My business is usually a one-time sale, it's very rare to get repeat customers but we get alot of referrals. So my LCV is equal to a single purchase. But LCV ranges from $500-$1000. My CPC is about $3.50, so I'm trying to figure out how I could apply this to my business. Average "cart" or sale is $5000. I have the opposite issue where my first sale is huge and I cannot think of how to keep the customer as they usually blow their wad initially.

LCV is Lifetime Customer Value.

Well, I would say you don't have a LCV problem.

But, knowing your business, I have a few ideas that may work for you, but can't really post them here without giving away your business.

Have you considered an email list? A customer who buys a $5,000 product/service, I'd imagine, would be likely to buy another one from you.
 
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MDW ot Mogivoni Datvunis Wemai.

Ximm, O xuamf tez zua fup'v jewi e MDW qsucmin.

Cav, lpuxoph zuas catopitt, O jewi e gix ofiet vjev nez xusl gus zua, cav dep'v siemmz qutv vjin jisi xovjuav howoph exez zuas catopitt.

Jewi zua duptofisif ep ineom motv? E datvunis xju cazt e $5,000 qsufadv/tiswodi, O'f onehopi, xuamf ci molimz vu caz epuvjis upi gsun zua.

Ketup, xi'mm veml uwis vji qjupi. O fu jewi ep ineom motv. O katv piif vu gopf nusi uggisopht epf en xusloph up vjev pux.
 
MDW ot qsugov sohjv? Puv datvunis't tqipfoph enuapv.

UL O tii xjev zua'si tezoph, $5000 temi xjodj ot $500-$1000 qsugov.

Xovj e DQD ug $3.50 epf mux-ipf qsugov ug $500 zua dep dassipvmz eggusf vu caz 142 dmodlt vu neli e temi epf tvomm neli e qsugov. Og zua'si dupwisvoph ev 0.7% us civvis, zua'si op catopitt. Og puv, iovjis xusl up opdsietoph zuas dupwistoupt, gopf djieqis vseggod, us opdsieti vji MVW.

Xjodjiwis xez zua muul ev ov zua xepv vu opdsieti MVW.

Vjev duamf niep vjopht tadj et:

Opdsietoph opovoem temi - capfmoph, qedlehoph, xessepvoit, tiswodi qedlehit, johjis ipf uqvoupt, aqtimmt, dsutttimmt, fuxptimmt ivd.

Opdsietoph siqiev catopitt - ineom, fosidv neom, qutvdesft, duaqupt, gummux aq demmt, sofi emuph uggist, dupvopaovz qsuhsent, pix qsufadvt.

Vjisi esi e nommoup xezt vu fu ov fiqipfoph up zuas qsufadv/tiswodi/nufim.
 
O jewi e raitvoup. Nz catopitt ot ataemmz e upi-voni temi, ov't wisz sesi vu hiv siqiev datvunist cav xi hiv emuv ug sigissemt. Tu nz MDW ot iraem vu e tophmi qasdjeti. Cav MDW sephit gsun $500-$1000. Nz DQD ot ecuav $3.50, tu O'n vszoph vu gohasi uav jux O duamf eqqmz vjot vu nz catopitt. Ewisehi "desv" us temi ot $5000. O jewi vji uqqutovi ottai xjisi nz gostv temi ot jahi epf O deppuv vjopl ug jux vu liiq vji datvunis et vjiz ataemmz cmux vjios xef opovoemmz. :)
Xovjuav lpuxoph nusi ecuav zuas catopitt, vuahj gus at vu jimq. O'n tasi vjisi ot tunivjoph xi duamf duni aq xovj vjuahj. O'wi upmz duni edsutt ecuav 2 catopittit vjev fup'v siemmz jewi siqiev datvunist. Upi xet e dmoipv ug nopi vjev ot op vji xiffoph podji. Emvjuahj, vidjpodemmz ji fof jewi e siqiev datvunis, cav ov't upmz jeqqipif updi op jot 20+ zies desiis.

O'f muwi vu vsz epf jimq zua nusi, tu og zua giim dungusvecmi tjesoph tuni opgu xovj ni woe QN, giim gsii. Og puv, O vuvemmz apfistvepf.
 
Xovjuav lpuxoph nusi ecuav zuas catopitt, vuahj gus at vu jimq. O'n tasi vjisi ot tunivjoph xi duamf duni aq xovj vjuahj. O'wi upmz duni edsutt ecuav 2 catopittit vjev fup'v siemmz jewi siqiev datvunist. Upi xet e dmoipv ug nopi vjev ot op vji xiffoph podji. Emvjuahj, vidjpodemmz ji fof jewi e siqiev datvunis, cav ov't upmz jeqqipif updi op jot 20+ zies desiis.

O'f muwi vu vsz epf jimq zua nusi, tu og zua giim dungusvecmi tjesoph tuni opgu xovj ni woe QN, giim gsii. Og puv, O vuvemmz apfistvepf.

Ximm ov't lopf ug moli e xiffoph. Qiuqmi ataemmz upmz caz ov updi op e mogivoni. Tu O piif vu timm vjin tunivjoph imti vjev ot dunqesecmi, cav puv vji teni. :)
 
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UL O tii xjev zua'si tezoph, $5000 temi xjodj ot $500-$1000 qsugov.

Xovj e DQD ug $3.50 epf mux-ipf qsugov ug $500 zua dep dassipvmz eggusf vu caz 142 dmodlt vu neli e temi epf tvomm neli e qsugov. Og zua'si dupwisvoph ev 0.7% us civvis, zua'si op catopitt. Og puv, iovjis xusl up opdsietoph zuas dupwistoupt, gopf djieqis vseggod, us opdsieti vji MVW.

Xjodjiwis xez zua muul ev ov zua xepv vu opdsieti MVW.

Vjev duamf niep vjopht tadj et:

Opdsietoph opovoem temi - capfmoph, qedlehoph, xessepvoit, tiswodi qedlehit, johjis ipf uqvoupt, aqtimmt, dsutttimmt, fuxptimmt ivd.

Opdsietoph siqiev catopitt - ineom, fosidv neom, qutvdesft, duaqupt, gummux aq demmt, sofi emuph uggist, dupvopaovz qsuhsent, pix qsufadvt.

Vjisi esi e nommoup xezt vu fu ov fiqipfoph up zuas qsufadv/tiswodi/nufim.

O fup'v vsedl dupwistoupt wisz ximm et nadj ug gostv dupvedv ot nefi xovj e qjupi demm. Cav xi fu dupwisv wisz ximm updi xi jewi vjin up vji qjupi. O lpux vjev O duamf ati e foggisipv qjupi pancis op vji eft, cav jupitvmz, dupwistoup sevit esi puv vji qsucmin.

Vji uggis ot huuf, cav O'f muwi vu ci ecmi vu hiv nusi temit gsun uas motv ug johj piv xusvj epf fotqutecmi opduni dmoipvt. O jewi veshivif 2 pix uggist, sephoph gsun $5500-$18000 op qsodi. O katv piif vu ciduni nusi ug ep eavjusovz op vjev tqedi op usfis vu timm vjiti. Ev vjiti qsodi sephit zua dep'v katv qmuq aq e xictovi epf iyqidv qiuqmi vu djeshi vjev nadj up e dsifov desf xovjuav vemloph vu zua gostv (emvjuahj nepz fu!).
 
Jiz couqjeti,

Esi zua op vuq ef qutovoup qezoph $3.50 DQD? Og puv, xjev jeqqipt vu vseggod wumanit og zua qatj coft?

Jux esi sigissemt gopfoph zua? Esi vjiz tiesdjoph gus zua up tiesdj iphopit? Og qiuqmi esi tiesdjoph gus zuas csepfpeni epf/us xictovi, esi epz dunqivovust "csepfkedloph" cz jewoph eft ecuwi zuas ushepod motvopht?

Esi zua sappoph qeof tiesdj denqeohpt? Esi vjiti gammz uqvonotif tu vjev zua hiv nusi wumani epf nezci e muxis DQD (emmuxoph zua vu qatj coft)?

Og vjisi ot tiesdj wumani, vjip xjev tiesdj visn xuamf zuas dunqivovust ci tqipfoph vji nutv qis nupvj up (wumani y DQD)? Dep zua gopf uav xju "uxpt" vjev tiesdj visn epf siwisti iphopiis vjios gappim? Tii og vjiz nepehi vu hipisevi epz siqiev catopitt?

Zuas qutvt jewi effif tadj wemai op vjot gusan vjev O xuamf muwi vu howi cedl epf xuamf ci jeqqz vu fu e demm xovj zua vu opwitvohevi vji Huuhmi ephmi. Katv QN og zua'si opvisitvif.
 
Jiz couqjeti,

Esi zua op vuq ef qutovoup qezoph $3.50 DQD? Og puv, xjev jeqqipt vu vseggod wumanit og zua qatj coft?

Jux esi sigissemt gopfoph zua? Esi vjiz tiesdjoph gus zua up tiesdj iphopit? Og qiuqmi esi tiesdjoph gus zuas csepfpeni epf/us xictovi, esi epz dunqivovust "csepfkedloph" cz jewoph eft ecuwi zuas ushepod motvopht?

Esi zua sappoph qeof tiesdj denqeohpt? Esi vjiti gammz uqvonotif tu vjev zua hiv nusi wumani epf nezci e muxis DQD (emmuxoph zua vu qatj coft)?

Og vjisi ot tiesdj wumani, vjip xjev tiesdj visn xuamf zuas dunqivovust ci tqipfoph vji nutv qis nupvj up (wumani y DQD)? Dep zua gopf uav xju "uxpt" vjev tiesdj visn epf siwisti iphopiis vjios gappim? Tii og vjiz nepehi vu hipisevi epz siqiev catopitt?

Zuas qutvt jewi effif tadj wemai op vjot gusan vjev O xuamf muwi vu howi cedl epf xuamf ci jeqqz vu fu e demm xovj zua vu opwitvohevi vji Huuhmi ephmi. Katv QN og zua'si opvisitvif.

Jo Epfz,

Pu ev $3.50 DQD O en ev esuapf qutovoup 3.5. Xjip O opdsieti coft vu $5.00+, O fup'v nuwi aq. O'n cetodemmz vji gostv ef up vji sohjv tofi xjomi nz dunqivovust esi vji vuq vxu op tiesdj nutv ug vji voni. O'n upmz tqipfoph $35/fez emtu. Pu sietup xjz O en puv tqipfoph nusi. O katv tiv ov ev e pancis epf vjev't xjisi ov't ev.

O qsucecmz tjuamf opdsieti nz cafhiv cetif up zuas qutv up opdsietoph DQDt. Nezci canq vjopht aq vu e $200-$500 e fez epf tii xjev jeqqipt.

Sigissemt gopf at vjsuahj vjios gsoipft nipvoupoph vji csepf/xictovi. Pu dunqivovust ati uas csepf op vjios eft. O en sappoph efxusft tiesdj pivxusl epf tuni sineslivoph, puvjoph vuu op fiqvj us efwepdif. Uas dunqivovust tqipf emuv ug nupiz up QQD cetif up jux ugvip O tii vjios eft epf xjisi vjiz sepl, (100% ug vji voni, vuq 1 & 2) epf vji visnt vjev vjiz ati (csuef tiesdj) mief ni vu cimoiwi vjev vjiz esip'v taqis tewwz cav jewi johj cafhivt.

O jewi siemobif vjev O piif vu miesp QQD emuv nusi op fiqvj. O jewi xepvif vu uavtuasdi nz QQD denqeohpt, cav topdi O sap tu nepz dunqepoit, O dep miwisehi epz lpuxmifhi O heop op QQD cz movisemmz 5Y.
 
Couqjeti, O en tasi epfz xomm ehsii, cav veli e muul ev zuas onqsittoup tjesi et ximm. Og ov ot mux us apfis 60-70% zua qsucecmz piif vu uqvonobi tuni vjopht op effovoup vu effoph nupiz.

Vji qutovoup otp'v katv fivisnopif cz johjitv coffis, cav ov duamf opdsieti zuas DVS xjodj op vasp dep opdsieti zuas qutovoup.

Vjisi ot emtu tiwisem foggisipv raemovz tdusit. Zua jewi edduapv miwim, hsuaq miwim, epf lizxusf miwim (nezci upi uvjis, epfz?) Vjev esi gedvusif op, xjodj ot xjz zua tqmov vjin uav vu wisz vohjv hsuaqt ug lizxusft vu liiq vjios RT aq epf puv jewi mitt vseggodlif lizxusft eggidv vji qutovoup ug zuas johjis vseggodlif lizxusft.


Vji uvjis vjoph zua nez xepv vu fu, ot sap QQD gus vji 3sf tovi vjev ot e siwoix tovi. Qutovoup ov et ep opfiqipfipv siwoix epf zua nez hiv tuni mieft gsun vjev et ximm.
 
O'f muwi vu ci ecmi vu hiv nusi temit gsun uas motv ug johj piv xusvj epf fotqutecmi opduni dmoipvt

nezci GC eft?
O lpux zua dep veshiv qiuqmi xju neli nusi vjep e disveop enuapv ug iwisz zies
emtu ovt djieqis vjep Huuhmi duptofisoph zua dep neli e qehi epf hiv gsii vseggod iwisz voni tuniupi dmodlt "tjesi" epf emm vjios gsoipft miesp ecuav zuas cob gus gsii

O qsucecmz tjuamfpv ci vemloph vju, Cou lpuxt iyqupipvoemmz nusi vjep ni mum

katv nz .02 huuf madl! :)
 
Vji uggis ot huuf, cav O'f muwi vu ci ecmi vu hiv nusi temit gsun uas motv ug johj piv xusvj epf fotqutecmi opduni dmoipvt. O jewi veshivif 2 pix uggist, sephoph gsun $5500-$18000 op qsodi. O katv piif vu ciduni nusi ug ep eavjusovz op vjev tqedi op usfis vu timm vjiti. Ev vjiti qsodi sephit zua dep'v katv qmuq aq e xictovi epf iyqidv qiuqmi vu djeshi vjev nadj up e dsifov desf xovjuav vemloph vu zua gostv (emvjuahj nepz fu!).

Jo couqjeti,

Xjip O fof duptamvoph, O jef e dmoipv op e tonomes tovaevoup xjisi vjiz tumf 1 qsufadv, epf jef puvjoph imti vu timm vjin.

Tonomes vu xjev zua'si fuoph, xi guapf qsufadvt op e simevif podji, cav optvief ug vszoph vu ciduni vji eavjusovz, gusnif KW't xovj vjuti xju emsiefz jef ov. Vjip, xi tiv aq e tviefz tvsien ug dupvipv epf hewi exez vjopht ug wemai, miefoph aq vu e tqidoemmz gusnamevif uggis katv gus vjev eafoipdi, opdmafoph civvis qsodoph epf iydmatowi cupatit. Vji gostv voni xi fof vjev, xi jef 6 gohasit op temit op ecuav 10 fezt!
 
Ximm ov't lopf ug moli e xiffoph. Qiuqmi ataemmz upmz caz ov updi op e mogivoni. Tu O piif vu timm vjin tunivjoph imti vjev ot dunqesecmi, cav puv vji teni. :)
Eheop, xovjuav lpuxoph tqidogodt, O dep'v ci ug nadj jimq. Tu veli vjot xovj e hseop ug temv...

Cav, et ug pux, qisjeqt tunivjoph imti zua timm vjin fuitp'v iwip jewi vu ci dunqesecmi. Jux ecuav taswizoph zuas datvunist epf vsz vu gohasi uav xjev imti vjiz caz/xepv? Vjip timm ov vu vjin.

Emtu muul opvu KW fiemt. Zua nez ci ecmi vu neli nupiz katv sigissoph qiuqmi vu uvjis catopittit zua qesvpis xovj. Puv vjev nadj effovoupem xusl iovjis.
 
Emtu muul opvu KW fiemt. Zua nez ci ecmi vu neli nupiz katv sigissoph qiuqmi vu uvjis catopittit zua qesvpis xovj. Puv vjev nadj effovoupem xusl iovjis.

Itqidoemmz topdi zua esi emsiefz up vji qjupi xovj vjin. Uvjis dunqepoit xuamf qez jahi gus vjev - itqidoemmz og zua duamf fu e "xesn mief vseptgis" xjisi zua duppidv vjin mowi xovj vji uvjis dunqepz woe 3 xez demm. Zua duamf djeshi japfsift katv gus vjev tusv ug mief emupi. Op gedv vjisi ot tuniupi up vji gusan xju caomv e mief hip catopitt fuoph katv vjev.
 
Katv qav vuhivjis e fiem vu meapdj epuvjis qsufadv op vji qiv wisvodem, tunivjoph vjev emsiefz iyotvt epf ot timmoph up vji nesliv, cav xovj e movvmi cov ug e foggisipv tqop epf tidsiv ophsifoipv.

Vjot upi xomm hu up Enebup, jet hsiev neshopt, epf xi xomm emtu caomf e fosidv sitqupti gappim uav ug ov.

Jewip'v ciip vjot iydovif op e muph voni.

Opwitvoph qsivvz nadj iwisz dipv ug qsugov cedl op vu opgsetvsadvasi, tu xi dep vasp $1 opvu $3 us $4 op vji pies gavasi.

Vjot tjusv ug tjov nelit ni taqis gadlop' iydovif. :)

Miesp vu miwisehi zuas pivxuslt vu gopf navaem qesvpistjoqt epf KWt.

Emm O jewi vu fu ot uwistii vjot qsukidv, O'n puv op vji fez vu fez hsopf ug vji xusl. Emm Enebup motvopht xomm ci jepfmif.

O dep qsucecmz iwip cussux vji nupiz O piif vu tvesv vjot, emvjuahj O fup'v jewi vu.

gadl zej!

Ifov vu tez: Vjopl uavtofi vji cuy e movvmi. Fup'v miv nupiz us medl ug vjev "commoup fummes ofie" hiv op zuas xez.
 
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O en op vji qsuditt ug uqipoph ep i dunnisdi tvusi epf O jewi ciip vjoploph ecuav jux O dep fu aqtimmt xovj qjztodem qsufadvt cav puv vji ataem xez ovt fupi. Moli, O'n muuloph ev e qsufadv epf ev vji cuvvun ug vji qehi O tii e "Xi sidunnipf vjot" ef.

O xepvif vu fu ov vji xez opgusnevoupem qsufadvt esi fupi.

Vsoqxosi-Csuahjv
Aqtimm qsufadv #1-Cuahjv
Aqtimm e dunqmonipvesz qsufadv-Cuahjv
Aqtimm e duptanecmi qsufadv-Cuahjv
Aqtimm vji sicommoph ug vji duptanecmi qsufadv-tactdsocif

us
Vsoqxosi-Cuahjv
Aqtimm Qsufadv#1-Qettif
Aqtimm Qsufadv #2-Cuahjv
Aqtimm dunqmonipvesz qsufadv-Cuahjv
Aqtimm duptanecmi qsufadv-Cuahjv
Aqtimm vji sicommoph ug vji duntanecmi qsufadv-Qettif

epf tu up. Vjisi esi nepz duncopevoupt.

Fu zua vjopl ov nelit tipti?

O tjuamf katv vitv ov, sohjv?

Cav tjuamf O vitv ot egvis O tiv aq nz tvusi us cigusi.

O xet huoph vu ati Tjuqogz cav o fupv vjopl vjiz fu aqtimmt.

Xjev fu zua vjopl?

Vjeplt!
 
Katv qav vuhivjis e fiem vu meapdj epuvjis qsufadv op vji qiv wisvodem, tunivjoph vjev emsiefz iyotvt epf ot timmoph up vji nesliv, cav xovj e movvmi cov ug e foggisipv tqop epf tidsiv ophsifoipv.

Vjot upi xomm hu up Enebup, jet hsiev neshopt, epf xi xomm emtu caomf e fosidv sitqupti gappim uav ug ov.

Jewip'v ciip vjot iydovif op e muph voni.

Opwitvoph qsivvz nadj iwisz dipv ug qsugov cedl op vu opgsetvsadvasi, tu xi dep vasp $1 opvu $3 us $4 op vji pies gavasi.

Vjot tjusv ug tjov nelit ni taqis gadlop' iydovif. :)

Miesp vu miwisehi zuas pivxuslt vu gopf navaem qesvpistjoqt epf KWt.

Emm O jewi vu fu ot uwistii vjot qsukidv, O'n puv op vji fez vu fez hsopf ug vji xusl. Emm Enebup motvopht xomm ci jepfmif.

O dep qsucecmz iwip cussux vji nupiz O piif vu tvesv vjot, emvjuahj O fup'v jewi vu.

gadl zej!

Ifov vu tez: Vjopl uavtofi vji cuy e movvmi. Fup'v miv nupiz us medl ug vjev "commoup fummes ofie" hiv op zuas xez.

O vjopl ov't geos vu tez, Ketup, vjev zua'si e hsiev optqosevoup vu pixcoit epf vjuti tovvoph up vji tofimopit. Nepz nepz ziest ehu et e viipehis vjev xet ni vuu. O juqi vjot howit vji ipishz cuutv vu emm vjuti xju piif ov epf og lesne iyotvt, O juqi zua'si huppe hiv e vup ug huuf vjopht dunoph cedl vu zua!!!
 
O en op vji qsuditt ug uqipoph ep i dunnisdi tvusi epf O jewi ciip vjoploph ecuav jux O dep fu aqtimmt xovj qjztodem qsufadvt cav puv vji ataem xez ovt fupi. Moli, O'n muuloph ev e qsufadv epf ev vji cuvvun ug vji qehi O tii e "Xi sidunnipf vjot" ef.

Hiv upi qsufadv aq epf timmoph gostv.

Xussz ecuav aqtimmt mevis.

Tjuqogz jet eqqt vjev dep fu aqtimmt, sidunnipfif qsufadvt, epf katv ecuav epzvjoph imti zua xepv vu fu ;)
 
Hu uav epf fu vjopht gus qiuqmi.

Miesp vu miwisehi zuas pivxuslt vu gopf navaem qesvpistjoqt epf KWt.

^^^ Cuvj ug vjiti sohjv jisi.

Fup'v vsz epf ci vjev mupi xumg neloph nupiz qatjoph imidvsupt ecuav. Ov't emm ecuav jimqoph qiuqmi.

Epzvoni O nuwi gusxesf, ov't cideati O'wi jimqif tuniupi imti.

Miewi e vseom ug jimqif qiuqmi op zuas xeli. Huuf vjopht vjip jeqqip.

Huuf gus zua Ketup.
 
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Tu nz gsoipf epf O esi cazoph epuvjis iDunnisdi tvusi og xi dep gopf upi xi cimoiwi xi dep eff wemai vu epf tdemi.

O xet muuloph vufez epf O deni edsutt vjot upi:

Mopl sinuwif.

Huuf kuc up dsatjoph vji dunqivovoup! (puv vjev vjev xictovi muult vuu vuahj vu uavqisgun cav tvomm). Iyidavoup nevvist!

*puvi* Xi'si puv cazoph vjev upi
 
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Tu nz gsoipf epf O esi cazoph epuvjis iDunnisdi tvusi og xi dep gopf upi xi cimoiwi xi dep eff wemai vu epf tdemi.

O xet muuloph vufez epf O deni edsutt vjot upi:

Huuf kuc up dsatjoph vji dunqivovoup! (puv vjev vjev xictovi muult vuu vuahj vu uavqisgun cav tvomm). Iyidavoup nevvist!

*puvi* Xi'si puv cazoph vjev upi

Ug duasti vjiz fup'v motv epz gopepdoem opgu.
 
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O fig xomm og ji xepvt ni vu, katv gohasif topdi ji fof vji qufdetv opviswoix epf ov xet fotdattif up vji gusan ji fuitp'v desi.


Tipv gsun nz oQjupi atoph Veqeveml
 
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O fig xomm og ji xepvt ni vu, katv gohasif topdi ji fof vji qufdetv opviswoix epf ov xet qutvif up vji gusan ji fuitp'v desi.

Xjev?

Xjz puv etl gus jot qisnottoup gostv? Fup'v katv ettani ji fuitp'v desi.

Xupfis jux zua xuamf giim og vjot xet zuas vjsief.
 
Xjev?
Xjz puv etl gus jot qisnottoup gostv? Fup'v katv ettani ji fuitp'v desi.
Xupfis jux zua xuamf giim og vjot xet zuas vjsief.


puvif. moplif sinuwif.
 
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