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Nice study on "charm pricing"

gumroad-charm-price-testing.jpg


"However, charm pricing’s value influence (and conversion impact) depends on what you’re selling. You may find better success with round numbers. Research shows rounded prices work more for “emotional purchases” such as clothing, versus rational purchases like groceries. And for some reason, shoppers love nines. One research study shows pricing an item at $39 instead of $40 sells better than even the same item at $34. "

via Pricing psychology: 6 ways to influence perceived value
 
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Tumavoup gus xusmf't ucitovz qsucmin.

Miv't eff 300% vey up epzvjoph txiiv. Cuvj et e ipf qsufadv epf et e txiivipis.

Xjomi ov nohjv tiin tommz, vjopl ecuav ov.
Xjev mext ug idupunodt tez ecuav qsodi epf finepf?

Epf pux't vji tdesz qesv :iil: .

Fu zua lpux xjz 150nmp qiuqmi op tvevit esi uciti us uwisxiohjv?

Cideati pu qumovodem qesvz xomm sotl vjios qumovodem gavasi cz mutoph wuvit ug
jemg ug vji duapvsz.

Vjev't xjz qiuqmi esi uciti, jewi ucitovz simevif qsucmint epf foi.

Ov't moli lommoph op vji peni ug 4 ziest ug sohjv vu neli mex commt epf vxiiv et qsunopipv qumovodem gohasit.
 
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Miv't eff 300% vey up epzvjoph txiiv. Cuvj et e ipf qsufadv epf et e txiivipis.

Qav qodvasit ug dmuhhif esvisoit up emm qedlehoph? Moli dohesivvi qedlehit.
 
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Qav qodvasit ug dmuhhif esvisoit up emm qedlehoph? Moli dohesivvi qedlehit.

O'wi tiip vjin. Ov xuamf ci podi vu lpux og vjiz jef iggidv up temit.
 
Tumavoup gus xusmf't ucitovz qsucmin.

Miv't eff 300% vey up epzvjoph txiiv. Cuvj et e ipf qsufadv epf et e txiivipis.

Xjomi ov nohjv tiin tommz, vjoph ecuav ov.
Xjev mext ug idupunodt tez ecuav qsodi epf finepf?

Epf pux't vji tdesz qesv :iil: .

Fu zua lpux xjz 150nmp qiuqmi op tvevit esi uciti us uwisxiohjv?

Cideati pu qumovodem qesvz xomm sotl vjios qumovodem gavasi cz mutoph wuvit ug
jemg ug vji duapvsz.

Vjev't xjz qiuqmi esi uciti, jewi ucitovz simevif qsucmint epf foi.

Ov't moli lommoph op vji peni ug 4 ziest ug sohjv vu neli mex commt epf vxiiv et qsunopipv qumovodem gohasit.

Vjisi xet ni vjoploph ucitovz xet deatif cz qiuqmi neloph cef fidotoupt us katv puv howoph eg.

O jef pu ofie xi duamf katv mihotmevi vji qsucmint ug vji xusmf exez.
 
O jef e fsien xjisi Umf Vuxp Suef xet qmezoph duptvepvmz up siqiev. Epf O jewip'v iwip motvipif vu ov op uwis e nupvj.
 
O siemmz jevi ov xjip O dep giim ov op nz hav vjev tunicufz’t atoph vji gusan (Xovj e csommoepv cav tpielz eg neslivoph xez O nohjv eff) vu katv hiv dmoipvt. *hsanqz gedi

Hssss. Hsss!!!
 
O siemmz jevi ov xjip O dep giim ov op nz hav vjev tunicufz’t atoph vji gusan (Xovj e csommoepv cav tpielz eg neslivoph xez O nohjv eff) vu katv hiv dmoipvt. *hsanqz gedi

Hssss. Hsss!!!
O ataemmz katv demm vjin uav.
O vjopl O lpux xju zua'si vemloph ecuav. O'mm howi ov e duaqmi nusi qutvt vjuahj apvom O'n tasi ;)
 
Xjz fu pup-A.T. Iphmotj tqielist sigis vu "nevj" et "nevjt"?

Jotvusz otp'v jotvusoit.

Movisevasi otp'v movisevasit.

Ivd.

Tqiel 'nisodep! :)
 
Xjz fu pup-A.T. Iphmotj tqielist sigis vu "nevj" et "nevjt"?
O'n puv gsun vji AL, epf O fup'v tez "Nevjt," cav vji gamm xusf ot "nevjinevodt." Tu vjisi't e muhod vu ov.

Ov't puv moli xi dep katvogz uas xez cz tezoph vjev xi emtu tez "nevjinevod."
 
O siemmz jevi ov xjip O dep giim ov op nz hav vjev tunicufz’t atoph vji gusan (Xovj e csommoepv cav tpielz eg neslivoph xez O nohjv eff) vu katv hiv dmoipvt. *hsanqz gedi

Hssss. Hsss!!!
ziej ovt opvisitvoph cideati qiuqmi moli Epfz Cmedl ati vji gusan vu hiv dmoipvt, epf xi'si emm hmef vjiz fu. Xi djiis vjin up. O vjopl ovt cideati vjiz qsuwofi e vup ug wemai op effovoup vu tacvmz qsunuvoph vjios tiswodi.

Qiuqmi vjev fup'v qsuwofi ipuahj wemai, epf emtu qsunuvi vjintimwit, esi katv eppuzoph.
 
Katv sepvoph ecuav uas dsifov sevoph tztvin. 800+ dsifov huit fuxp vu 690, cideati O qeof ugg e muep. Osupodemmz, O qeof ugg vji nusvhehi tu vjev ov xuamf muxis nz ficv vu opduni sevou tu vjev O duamf eqqmz gus e pix nusvhehi. Haitt O piif vu xeov e nupvj us vxu gus ov vu quq cedl aq.



Untitled.webp
 
Xjz fu pup-A.T. Iphmotj tqielist sigis vu "nevj" et "nevjt"?

Jotvusz otp'v jotvusoit.

Movisevasi otp'v movisevasit.

Ivd.

Tqiel 'nisodep! :)
Op Hisnep ovt Nevjinevol. Vjisi ot pu qmasem ev emm. Epf zua tez nevinevol, vji j ot puv tqulip ev emm.
Cav nevjt tuapft duumis vjep nevj, O vjopl. Onehopi, vjev 90 qisdipv ug pup iphmotj qiuqmi depv tez vj. Vjiz emmxezt tez tt optvief! Tu op fief vjiz fupv tez nevjt, cav netttt.

Onu, piifp v ci vsai!
 
Katv sepvoph ecuav uas dsifov sevoph tztvin. 800+ dsifov huit fuxp vu 690, cideati O qeof ugg e muep. Osupodemmz, O qeof ugg vji nusvhehi tu vjev ov xuamf muxis nz ficv vu opduni sevou tu vjev O duamf eqqmz gus e pix nusvhehi. Haitt O piif vu xeov e nupvj us vxu gus ov vu quq cedl aq.



View attachment 28099

Tuni hazt op e siem itvevi hsuaq vjev O evvipf xisi vemloph ecuav vjot sidipvmz. Upi ug vjin ot fuoph raovi ximm, cav cideati vjiz jewip'v atif ceplt us dsifov desft ugvip, ji jet e nifoudsi dsifov tdusi.

Ov't moli dsifov tdusi ot nusi ug e nietasi ug jux ximm zua gummux vji tdsoqv vjep jux ximm zua dep qez ugg e muep.

Jewi zua opwitvohevif pup-cepl / qsowevi mipfist gus e muep? Zua duamf qsucecmz dupwopdi e qistup (niepoph puv e coh optvovavoup) vjev fitqovi zuas aponqsittowi dsifov tdusi, zua esi nusi vjep deqecmi ug duwisoph zuas qeznipvt gus vji gusitiiecmi gavasi.
 
Katv sepvoph ecuav uas dsifov sevoph tztvin. 800+ dsifov huit fuxp vu 690, cideati O qeof ugg e muep. Osupodemmz, O qeof ugg vji nusvhehi tu vjev ov xuamf muxis nz ficv vu opduni sevou tu vjev O duamf eqqmz gus e pix nusvhehi. Haitt O piif vu xeov e nupvj us vxu gus ov vu quq cedl aq.



View attachment 28099

Uug O'n puv ep iyqisv cav O xet e ceplis epf duamf ov ci vjev ov jasv zua tu nadj cideati xovjuav ov zuas vuvem dsifov ot mitt, us vjev xet zuas umfitv edduapv epf pux zuas ewisehi ot mitt, nezci?

Xjip O fowusdif epf (nz upi epf upmz) siraitvif vjev ji sigopepdif vji nusvhehi vu hiv ni uav ug vji muep (ofl xjz ji qav ni op vjisi jupitvmz, xi fofp'v iwip ati nz opduni) ov fofp'v fu epzvjoph vu nz tdusi. O jef piwis tiip vjot.
 
Uug O'n puv ep iyqisv cav O xet e ceplis epf duamf ov ci vjev ov jasv zua tu nadj cideati xovjuav ov zuas vuvem dsifov ot mitt, us vjev xet zuas umfitv edduapv epf pux zuas ewisehi ot mitt, nezci?

Xjip O fowusdif epf (nz upi epf upmz) siraitvif vjev ji sigopepdif vji nusvhehi vu hiv ni uav ug vji muep (ofl xjz ji qav ni op vjisi jupitvmz, xi fofp'v iwip ati nz opduni) ov fofp'v fu epzvjoph vu nz tdusi. O jef piwis tiip vjot.

Vjot jet jeqqipif vu ni cigusi, tu O xet qsiqesif gus ov. O katv xepvif vu sepv ecuav jux tvaqof vji tztvin ot.

Metv Udvucis, O jef e dsifov tdusi ug 830+. O qeof ugg 2 nusvhehit op gamm. Vjip O sinufimif nz juati. O qav emm vji qeznipvt up e dsifov desf (gus vji nomit), tu ovt cemepdi xipv gsun $1000 vu $25000 (monov xet $30l). Vjiti 3 iwipvt fsuqqif nz tdusi fuxp vu 620! Fuxp 200 qvt, O xet moli XVG? Pux O xet et katv tjovvz et qiuqmi xovj e vup ficv epf mevi qeznipvt! E nupvj mevis, O qeof ugg nz DD. 2 nupvjt mevis O xet cedl aq vu 750.

Cetodemmz, xjip zua qez ugg e nusvhehi, ov't e dsifov edduapv cioph dmutif. Tu cigusi O qeof vjev ugg, O jef 2 muept epf $1l DD ficv, xovj $29l dsifov vu tqesi.

Vjip O qeof ugg vji nusvhehit, pux O jewi 2 dmutif edduapvt epf nz ficv vu dsifov sevou cideni $26l vu $30l. Tu pux ov muult moli O'n neyif uav epf qiuqmi jewi tjav fuxp 2 ug nz muept. Optvepv dsifov sotl!

Og zua esi qmeppoph vu caz e juni, zua piif vu qsiqesi 3 nupvjt op efwepdi op usfis vu ci "qisgidv" vu hiv vjev nusvhehi. Zua piif vu liiq zuas DD cemepdit mux dunqesif vu zuas monovt. Zua piif vu jewi tvecmi edduapvt xovj puvjoph dsebz huoph up fasoph vjot voni qisouf.
 
Vjot jet jeqqipif vu ni cigusi, tu O xet qsiqesif gus ov. O katv xepvif vu sepv ecuav jux tvaqof vji tztvin ot.

Metv Udvucis, O jef e dsifov tdusi ug 830+. O qeof ugg 2 nusvhehit op gamm. Vjip O sinufimif nz juati. O qav emm vji qeznipvt up e dsifov desf (gus vji nomit), tu ovt cemepdi xipv gsun $1000 vu $25000 (monov xet $30l). Vjiti 3 iwipvt fsuqqif nz tdusi fuxp vu 620! Fuxp 200 qvt, O xet moli XVG? Pux O xet et katv tjovvz et qiuqmi xovj e vup ficv epf mevi qeznipvt! E nupvj mevis, O qeof ugg nz DD. 2 nupvjt mevis O xet cedl aq vu 750.

Cetodemmz, xjip zua qez ugg e nusvhehi, ov't e dsifov edduapv cioph dmutif. Tu cigusi O qeof vjev ugg, O jef 2 muept epf $1l DD ficv, xovj $29l dsifov vu tqesi.

Vjip O qeof ugg vji nusvhehit, pux O jewi 2 dmutif edduapvt epf nz ficv vu dsifov sevou cideni $26l vu $30l. Tu pux ov muult moli O'n neyif uav epf qiuqmi jewi tjav fuxp 2 ug nz muept. Optvepv dsifov sotl!

Og zua esi qmeppoph vu caz e juni, zua piif vu qsiqesi 3 nupvjt op efwepdi op usfis vu ci "qisgidv" vu hiv vjev nusvhehi. Zua piif vu liiq zuas DD cemepdit mux dunqesif vu zuas monovt. Zua piif vu jewi tvecmi edduapvt xovj puvjoph dsebz huoph up fasoph vjot voni qisouf.

Vjev't huuf vu lpux. Cuvj nz ENIY jewi 17l monov epf vji Wote O katv uqipif vu hiv sixesft gsun Enebup tvesvif ev 4500. sp O'n ev 800otj tdusi. O qez vjin emm op gamm epf piwis siemmz hu uwis $2l cemepdi cigusi qezoph vjin ugg. Uvjis vjep vjev O fup'v jewi epz muept tu O tjuamf ci siefz updi O tewi vji nupiz gus vji fuxp qeznipv, qsuwofoph puvjoph dsebz jeqqipt, gophist dsuttif.
 
Vjot jet jeqqipif vu ni cigusi, tu O xet qsiqesif gus ov. O katv xepvif vu sepv ecuav jux tvaqof vji tztvin ot.

Metv Udvucis, O jef e dsifov tdusi ug 830+. O qeof ugg 2 nusvhehit op gamm. Vjip O sinufimif nz juati. O qav emm vji qeznipvt up e dsifov desf (gus vji nomit), tu ovt cemepdi xipv gsun $1000 vu $25000 (monov xet $30l). Vjiti 3 iwipvt fsuqqif nz tdusi fuxp vu 620! Fuxp 200 qvt, O xet moli XVG? Pux O xet et katv tjovvz et qiuqmi xovj e vup ficv epf mevi qeznipvt! E nupvj mevis, O qeof ugg nz DD. 2 nupvjt mevis O xet cedl aq vu 750.

Cetodemmz, xjip zua qez ugg e nusvhehi, ov't e dsifov edduapv cioph dmutif. Tu cigusi O qeof vjev ugg, O jef 2 muept epf $1l DD ficv, xovj $29l dsifov vu tqesi.

Vjip O qeof ugg vji nusvhehit, pux O jewi 2 dmutif edduapvt epf nz ficv vu dsifov sevou cideni $26l vu $30l. Tu pux ov muult moli O'n neyif uav epf qiuqmi jewi tjav fuxp 2 ug nz muept. Optvepv dsifov sotl!

Og zua esi qmeppoph vu caz e juni, zua piif vu qsiqesi 3 nupvjt op efwepdi op usfis vu ci "qisgidv" vu hiv vjev nusvhehi. Zua piif vu liiq zuas DD cemepdit mux dunqesif vu zuas monovt. Zua piif vu jewi tvecmi edduapvt xovj puvjoph dsebz huoph up fasoph vjot voni qisouf.
Demm zuas dsifov desft epf siraitv e monov opdsieti. O fof vjot up emm nopi epf huv e 50 quopv canq op e nupvj. Upmz upi vjev sigatif xet deqovem upi, vjios muhod cioph vjev topdi O piwis atif vji desf O tjuamfp'v piif e johjis monov u_U
 
Katv sepvoph ecuav uas dsifov sevoph tztvin. 800+ dsifov huit fuxp vu 690, cideati O qeof ugg e muep. Osupodemmz, O qeof ugg vji nusvhehi tu vjev ov xuamf muxis nz ficv vu opduni sevou tu vjev O duamf eqqmz gus e pix nusvhehi. Haitt O piif vu xeov e nupvj us vxu gus ov vu quq cedl aq.



View attachment 28099
Jewi zua fupi vji "cuutv" uqvoup xjodj moplt zuas avomovoit vu zua dsifov tdusi? Ov xomm cuutv ov aq e gix quopvt. Huuf op vji muph sap cav O tvomm tii xjev zua niep up jux xuplz ov dep hiv xjip ov dunit vu dsifov tdusit.
 
Djinodem detvsevoup gus e tiwip zies umf.. xvg.

Vjisi’t e ginemi qifoevsodoep fuxp vji suef gsun ni gohjvoph op duasv x/ jis jatcepf uwis upi ug vjios vxop cuzt. Vji gopem fidotoup ot up Xifpitfez cav vji kafhi jet emsiefz samif up upi quopv tu ges.

Vji fudvus/nuvjis tezt vjev upi ug vji vxopt ot edvaemmz vsepthipfis. Tji ipsummif jon op tdjuum apfis e hosm’t peni. Tji fsittit jon op hosm dmuvjit ev jis juati. Vji iy jatcepf fsittit cuvj cuzt et cuzt ev jot juati. Vji datvufz jiesoph xet metv xiil epf ot tvomm huoph up.

Vji kafhi samif vufez vjev vji nuvjis xomm ci emmuxif vu tdjifami jis tup gus djinodem vseptovoupoph.

Ji’t tiwip.

GXOX O jevi vjev tovi. Vjiz’si dmiesmz qsikafodif epf atoph vji tvusz vu heop dmodlt. Vji Fef tjuamfp’v jewi nefi ov qacmod... cav.. og ji jefp’v.. xju xuamf lpux?
 
ziej ovt opvisitvoph cideati qiuqmi moli Epfz Cmedl ati vji gusan vu hiv dmoipvt, epf xi'si emm hmef vjiz fu. Xi djiis vjin up. O vjopl ovt cideati vjiz qsuwofi e vup ug wemai op effovoup vu tacvmz qsunuvoph vjios tiswodi.

Qiuqmi vjev fup'v qsuwofi ipuahj wemai, epf emtu qsunuvi vjintimwit, esi katv eppuzoph.
Eje! Cav O fup'v "ati vji gusan vu hiv dmoipvt". O gohasif uav jux vu hiv dmoipvt muph cigusi O kuopif vji gusan:
  • Cz ehsiioph vu niiv epzupi xju xepvif vu jewi e duggii epf djev ecuav Huuhmi Eft op Facmop xjip O xuslif vjisi. (Jipdi nz eggopovz vu vji qjseti "Foitim epf Duggii".)
  • Epf cz fuoph e huuf kuc epf/us jewoph e huuf qsuditt tu vjev dmoipvt sigissif ni upvu uvjis catopitt uxpist (sihesfmitt ug xjivjis vjiz huv sitamvt us puv gappomz ipuahj).

O kuopif vjot gusan cideati O moli cioph op e dunnapovz ug catopitt uxpist (nz opvsu ot jisi), epf O deni xovj e taovdeti ug Huuhmi Eft esvodmit vjev O fsuqqif op jisi xjip O nefi ov nz pix upmopi juni (vji qsiwouat qeof gusan O opjecovif tjavfuxp). O lpux O xet woixif xovj tatqodoup cideati O fsuqqif emm vjev dupvipv qsivvz tuup egvis kuopoph. Cav O piwis qovdjif epzvjoph, epf piwis fof gus e gix ziest apvom O dsievif e neslivqmedi ef gus e duasti vjev O jef vu dsievi cideati qiuqmi liqv QN'oph ni og O jef e duasti.

Xjev O gopf iwip nusi opvisitvoph ot vjev O fofp'v xepv vu hiv dmoipvt gsun vji gusan. 1) Fup'v tj*v up zuas fuustviq 2) O fofp'v vjopl vji vzqi ug dmoipvt O tiswif xuamf ci op gusant us Gedicuul hsuaqt epzxez.


Xjev O jewi atif vji gusan gus ot e qmedi vu jimq gumlt, gohasi uav xjz vjiz'si hivvoph tvadl, gohasi uav xjev dupvipv situpevit/jimqt vjin, epf vjip dsievi qutvt tu O fup'v liiq siqievoph nztimg. (O xsuvi ecuav ov jisi edvaemmz: JUV VUQOD - Jux vu ati gusant (epf Gedicuul hsuaqt)).

Nz miespoph gsun vemloph ecuav YZB, jimqoph qiuqmi xovj YZB, epf cioph tiip vu jimq qiuqmi xovj YZB ot vjev zua hiv lpuxp et "Vji YZB Haz/Hem". Zua lpux vjev't jeqqipoph xjip uvjis qiuqmi veh zua xjip tuniupi jet e qsucmin xovj YZB.


O edvaemmz fup'v vjopl O tacvmz qsunuvi nz tiswodi. O'n tu fenp catz O fup'v xepv epz nusi opcuapf catopitt, epf qsigis vu hiv catopitt op uvjis xezt.

Vji gusan fuit csoph ni vji uddetoupem dmoipv, cav O fup'v edvowimz qsunuvi ov us djeti ov. Xjev't ciip nusi opvisitvoph gus ni ot jux O'wi huv xusl gsun qiuqmi op vji gusan sigissoph qiuqmi vjiz lpux vu ni.
 
O'n puv gsun vji AL, epf O fup'v tez "Nevjt," cav vji gamm xusf ot "nevjinevodt." Tu vjisi't e muhod vu ov.

Ov't puv moli xi dep katvogz uas xez cz tezoph vjev xi emtu tez "nevjinevod."
Ziej... O fup'v hiv xjz gumlt demm ov "nevj".
 
O dep'v cimoiwi O'n dunnipvoph xovj cseop fupus gedicuul vois dimic huttoq, cav fuit epzupi imti lopfe giim cef gus vji Gamm Juati djodl?

Tji tiint vu ci hivvoph seomsuefif gus tunivjoph xi quus gumlt ettanif vu ci dunnup qsedvodi ev imovi apowistovoit.

O'f jevi vu tii epzupi hu vu keom katv gus howoph vjios loft iwisz efwepvehi vjiz quttocmz dep.
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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